Internet marketing: free advertising methods

Internet Marketing: Free Advertising Methods!

Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it’s possible to make good — even excellent — sales without investing any money in promotion. More detail to www.internet-marketing-world.com that said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Give them a reason to come
Give potential customers not only a reason to visit the first time, but a reason to keep coming back. Site design marketing strategy and must work together. Whether it’s simply advertising a weekly sale item or something more involved, like inviting people to a contest in which visitors find pictures hidden within your Web site to win a prize, the site and marketing should complement each other .The site should be alive — a product sitting quietly on a page won’t get much attention. Provide content that’s original and valuable to your target market – not just rehashed newswire copy. Add a ”Send this page” script to your articles and try to have them published (with or without pay) on other sites whenever you can. Unique, relevant, and regularly-updated content will both bring you more visitors — which will in turn improve your search-engine ranking — and keep your old visitors returning. Organize your site to lead visitors toward making a purchase, enticing them to your products page with tempting suggestions in your one or two of your articles or in your sidebars. Use small banners as ”in-store ads” to attract to your products page from, for example, your feature article page. After all, even if visitors spend time at your discussion group or reading your weekly column, it’s little use to you unless they buy. Keep your advertisements to a reasonable level, though. While ad copy should be lively and seductive, trying to pass an advertorial off as unbiased information will look superficial.

Encourage word of mouth

Viral marketing is a way to encourage word of mouth. Offer free e-cards or a useful free e-book that people in your market will pass on to friends. Alternatively, selectively send out a story, tips sheet, or anything else uniquely useful that will get passed around. Something with your URL on it that comes from a familiar address has far more weight with the recipient than any email-list ad campaign from an unknown address. Have a ”Refer a Friend” scripts and offer an incentive for your visitors to actually refer their friends.

Do what you can to get into the major search engines and keep up on search-engine optimization, but don’t waste all your time on monitoring your rank. If you’ve found your market niche, your rank will almost take care of itself. Don’t neglect the specialty search engines, either — they exist for health, music, pet care, and almost everything else and offer a more targeted audience and less competition.

Drop in on them

A useful, regularly-delivered opt-in newsletter is the ideal way to remind you customers about your site. But don’t bombard them with ads or fluff —make the newsletter so useful your readers want to pass it on to their friends. Within the newsletters, give them a reason to return to your site, such as a new article, a sale, or a quiz with the answers at the site. At some point send out a survey asking customers what exactly they want, either from Web sites likes yours or products like yours. For even more mileage, offer to swap ads or articles with other newsletters.

Getting nothing for nothing

Not every marketing scheme works as well as its promoters would sometimes have you think. Generally free classifieds work only in the narrowest markets. Free sites (porthole sites) at tripod and the like can work if they contain real content and with perhaps a different slant than your main site or are used to highlight a specific product. Bulk e-mail ad-campaigns are often disappointing in results and may make you more enemies than friends. Go to www.internet-marketing-online-goldmine.com this technique, while it still brings in buyers in some markets, is working less than it used to.

Study, study, study!

Keep researching — it may take some trial and error to find the techniques that fit your product and market. Given the rapid pace of Internet development, networking is usually the most efficient way to stay on top of advancements. There are a number of sites, discussion groups, and newsletters devoted to Internet promotions that will help you keep up with marketing trends and techniques and gather new ideas. If your business strategies are sound and your product is in demand, you may well be able to make a solid profit even without a bottomless advertising budget.

Importance of online business tracking

Importance of Online Business Tracking

Any online marketing carries with it the risk of making mistakes small and big. Tracking provides you with information on which parts of your business campaign has been successful and which hasn’t, along with the reasons as to why it failed. As with any Pay Per Click (PPC) campaign, typically site visitors will increase, sales shoot up and everything will seem to be going well. However, tracking your PPC campaign will provide you with better visibility and insight into your website and its inherent functionality. Then it becomes very easy for you to understand how your site visitors are using the website. No matter how good the site design, what determines future sales and strategic marketing campaigns, is consumer behavior on your site. Tracking helps provide you with these statistics.
What needs to be tracked on the site is largely determined by what you want to obtain from your PPC campaign. If you are selling products online, it’s natural you want more sales out of your site. With a service-based site, you want to know how many enquiries you’re getting from site visitors. An efficient tracking system can provide you with valuable information about how to refine your campaign to maximize ROI. To ensure your business goal is achieved, you need to track your PPC campaign and your site traffic behavior.
Nowadays several tracker software contain free hit counters to track one or many pages of your website, weblog or homepage. In search engines you need proof that repeated pay-per-clicks are not coming from the same user. When you get clicks from a place with which you have no existing business, then that will be considered fraud. As part of your marketing and promotional campaigns, you need to ensure fraud control.
Site stability along with site accessibility and operational stability is very important in a website. Having a prompt response to any crisis situation maximizes downtime and helps to ensure satisfied customers. Site monitoring and site alerts are essential for ensuring a sound tracking system. The use of several site-monitoring points eliminates any chance of getting false alarms. For example, when accessibility problems aren’t caused by your resource but are the results of improper connection between your system and the site. If an error gets detected, the system will keep ongoing checks on the status of the resource and when it’s accessible again, you get a message notifying you about its restored functionality and also about the duration of the resource’s unavailability.
There are several e-Book sites, which provide easily downloadable books in PDF or other formats. With such freeware available, site traffic is bound to shoot up. Thus, site tracking in such cases is an absolute must.
There are several tracking software which can accurately track every link on your website and tell you the exact number of clicks you are sending to an affiliate program or a promotional partner. They also give information on the accountability for the site traffic you direct to other web sites and affiliates. They also monitor internal links so you can keep track of your site visitors, which links they visit more and their behavioral patterns.
So, how can you go about tracking the effectiveness of the links on your site? Link popularity checker helps to quantify and measure your website links’ effectiveness. In layman terms, link popularity means the total number of links or «votes» that a search engine finds for your website. A website is a volatile place where pages and links are dynamic in nature. Hence, it is essential to ensure connectivity between links and a proper navigational flow. Dead link checker helps to identify dead links in your website and eliminate them. Equally important is to ensure that all live links are in order and fully functional. Live link checker helps to ensure this.
Banner rotation ensures a good flow of site traffic and generates high revenues for your site. It is essential to have more than one banner to promote each product. Once a site visitor sees a particular banner more than 3 times, he/she will typically ignore banners, which make their appearance repeatedly. If click-throughs are declining, then it’s a steady indicator that you need to rotate your banners more often.
Directories and link submission forms are very important from a search engine perspective. You need to submit your link to the appropriate category. Else, it will lose its significance and context. There are several rules and guidelines in place for link building and link submission which ensure that the submission and approval process is as smooth as possible. It’s essential to provide concise names for links to avoid excessive text. At all cost, avoid spam filled links and most importantly chose the right directory. Any successful link submission campaign will maximize your time so that you get listed in the most directories possible.

How to fix your follow-up and solve your advertising, marketing and sales problems immediately

How to Fix Your Follow-up and Solve Your Advertising, Marketing and Sales Problems Immediately

Let’s continue where we left off with «HOW TO FIX YOUR FOLLOW-UP.»

The one thing you need to do right now is to Show Up More. To do this most effectively, you’ll need a direct marketing system. All wealth in America comes from systems. If you want proof, just take a look at the Ford Motor Company. They were first to come up with the assembly line and franchised dealerships in their industry.

The follow-up system is where the giant opportunity is because most businesses do little or no follow-up whatsoever. Response develops through your follow-up system. Whatever your response from a single attempt, it tends to as much as double with the second and third follow-up attempts, and double again with the fourth through whatever follow-up steps you take. Once you understand the virtues of this kind of system, develop it and get it working the quicker you’ll reap the benefits.

Now all that talk about setting up a follow-up system sounds great, but why don’t very many businesses do this? There are three dominant reasons the vast majority of businesses shown this systematic approach fail to develop it for their own business.

1. It’s too hard or it’s too time consuming. It’s work to get it built, tested and working for you successfully.
2. It’s Intricate! A multifaceted marketing system is sustainable and most competitors are too lazy and simple-minded to copy it, even if it is successful.
3. It’s hard to do it manually.

Just as a reminder, I have gathered this information for you while attending the half-day conference with Dan Kennedy (Godfather of Info-Marketing) in August 2008. His direct marketing systems show us how a system directly reaches out to, connects with and brings the desired prospective customer or client to you. His systems also give insight on how to shorten the sales cycle.

«Why is the path to the sale so long?»

You don’t give them sufficient reasons to buy now. You must give them sufficient reasons to buy now. There is a matter of insufficient trust. You must make yourself more trustful. More contacts make them know you better. So, do lots of contacts.

Now let’s talk about closing percentages. You want to take them from 20% to 80%. Here is a sequence that is used quite successfully in Dan Kennedy’s direct marketing systems. You want to extend an invitation designed for a specific audience via a variety of means and media. That could be print advertising, banner advertising at others websites, buying traffic for your website, direct mail to compiled mailing lists or email to opt-in lists. Regardless of means or media, in every place, the same invitation is extended. It is kept simple and clean. It is not an attempt to sell your products or services at all. It’s an invitation for the recipient to request and be provided something of relevance, interest and value to him, free of charge. The more appealing and specifically relevant the item offered, the better the response. That is step one, lead generation. Once you have captured their information, a series of provocative follow-up steps occur, from you, the marketer, to the prospective customer or client. You may treat them all the same and assign them all the same Follow-Up Communications Program. They will all get a series or sequence of multi-media follow-up communications, all designed to persuade them to take one next step. Regardless of the action taken, everything moves the prospects toward this one next step. This is where a follow-up system may divide up the prospects to begin with and send different communications to different groups.

Every business should have an «Alarm Bell» to be included with your follow-up system. You need to know where your customer is and why he isn’t back. You’ll want to have alarm bells for your customers. You’ll want to have more follow-up during campaigns, much more and better «Relationship Marketing» and follow-up day to day.

A false belief many do follow: «get em now or they’re gone forever». With proper follow-up you will not fall for this lie and you can prove it to yourself in a short period of time using a follow-up system.

Here is the Million Dollar question:

WHAT’S NEXT?

This is the marketing principle of «NO DEAD ENDS», everything is a «Cul-de-Sac».

I hope you got a lot out of «How To Fix Your Follow-Up» and start implementing your own follow-up systems. Remember, the best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it’s just to say hello.

With over 400 million members, facebook gets more traffic than google

how to make money on the internet

With over 400 million members, Facebook gets more traffic than Google. Facebook’s database also breaks down its member base by location, age, sex, language, and a few other filters. Clearly, Facebook delivers two of the main ingredients for a successful ad campaign: a large base and targeted delivery.

It’s easy to just jump into Facebook’s ad interface, run a test campaign, and learn from trial and error, but it also might be expensive and time consuming. Thankfully, marketers can learn from experienced Facebook marketers and avoid wasting time and money. One such marketer who thoroughly analyzed and mastered Facebook’s ad system is veteran affiliate marketer Jonathan Volk. He recently released Facebook Ads Guide, which spells out how to effectively set up Facebook ad campaigns and hit profit targets.

The owner of this guide is a professional marketer who has only recently discovered that he could get much more traffic and better results from the traffic from Facebook compared to the other traffic sources that he has been using before. It utilizes the concept of affiliate marketing, which is not something new in the industry, to combine it with the latest and most popular social networking website Facebook.

Facebook Ads Guide is a step by step guide that covers the key stages in effective Facebook ad campaigns.

Selecting Offers to Promote

Besides a quick primer on how affiliate programs work, Jonathan identifies the types of offers that work well on Facebook.

Selecting Demographic Targets

Jonathan teaches you how to analyze your offer and find the demographic groups in Facebook that would respond well to your offer’s online classifieds.

How to write effective Facebook Online Classifieds Ads

Ads that have low click through rates make less money. This section outlines Jonathan’s methods on writing ads that get clicked a lot.

Bidding Techniques

Jonathan breaks down the differing ad campaign types in this section and helps you decide which goes best with your offer.

Campaign optimization

Jonathan steps you through his techniques on how to maximize your campaign’s effectiveness–tricks on how to increase landing page conversions, overcome banner ad fatigue, and other ways to increase your offer’s effectiveness. Since this section highlights Jonathan’s marketing analysis and expertise, this section is easily the most important in the whole ebook.

The Verdict on Facebook Ads Guide

After reading this guide, I quickly realized that it doesn’t just teach me how to market on Facebook. It also breaks down WHY I should take certain steps and analyzes everything from this key marketing question-how will this make my offer sell better? Not too many affiliate marketing ebooks do this since most concern themselves primarily with HOW to do something instead of going through the very important analysis experienced marketers use.

There are two types of marketers-successful ones and those that fail. Those that merely focus on HOW to do something and those who get WHY something works. Jonathan Volk’s Facebook Ads Guide goes beyond the usual «how to» format that, frankly, floods the Internet. Jonathan goes several steps further and gives the reader the profit-centered analytical perspective they need to benefit fully from Facebook’s advertising potential.

Throughout these years, Jonathan has been able to generate millions of dollars in affiliate revenue, most of which are coming from his Facebook advertisements that he has only recently started creating about 10 months ago.

You will find more details here about Facebook Ads Guide.