Internet marketing in your facebook page

Internet Marketing In Your Facebook Page

Instead of just having one website for your online business, you can make a similar one that can be available to your target audience. An example of this is making your own pages in social networking sites such as Myspace and Facebook. Different kinds of people from different parts of the world spend a significant amount of time in their day just snooping around other people’s pages, meeting other people and staying connected to their social world. You can find small business internet marketing tips that discuss how to use your page for promoting your business and take advantage of so much social activity and here are just a few that you can adapt.

When it comes to advertising in social networking sites, the easiest to work with is Facebook. They give you an option on which campaign you would like to use, pay for impressions or pay per click advertising (PPC). Upload a picture of your product or an image that best represents your business. Give it a catchy title, a brief description and your target customers and location and you are good to go. You can bid on how much you are willing to shell out for the advertising period. In Facebook, the minimum is a dollar but you can increase it according to your budget. This advertisement has a schedule. They will give you an option on whether you want it to appear from the day you have programmed it or with a specific time and date. If you are done programming all of this, you can review your ad and if you want to make changes after a few days, you can do so.

Aside from this pay per click advertising, make your own page in Facebook and use search engine optimization marketing strategies. Select the best name for your Facebook page and never ever change it. Changing it will lose your spot in bigger search engines like Google. It is best that you use your company name and add a relevant keyword in it. Facebook will disable updates for pages with general names and regard them as spam.

Next, select a good URL name for your Facebook page. This is the username that the site uses to identify you as a member. This will also be an easy access to the larger database of the site. But before you can even have one, you must have at least 100 fans in your page. It’s either that or you increase your friend list to a hundred or more for you to be eligible for this option. It works like a website search engine optimization. People enter the keyword or a part of your keyword and your page appears together with other pages that have similar keywords.

So, if you do not have that number yet, focus on the content of your page. A strategy here is to incorporate keywords that you use in your original website to your page. On the info tab, makes sure that you put keywords in your descriptions and put your links there. This way you are able to deliver more exposure to your original website as part of your small business marketing tips using a Facebook page.

Is your business making you sick

Is Your Business Making You Sick?

Our business environment could actually be making us sick. Think about it. We sit in the same chair in the same position for hours at a time. We breathe the same air in and out… in and out… get the idea?

On a hot day in summer the heat can be unbearable and if you have air conditioning that just makes things worse, by removing all the moisture from the air.

Skipping breakfast and eating on the move whilst answering the phone or on the way to the bank leaves our body in despair. The highs and subsequent lows in blood sugar levels make us hyper one minute and grouchy the next.

All the electronic equipment around us… from fax machines, mobile phones, printers, computers and monitors create an unhealthy electromagnetic field all around us.

Sorry for the doom gloom but take heart — with small changes we can counteract most of the above.

Start the day with a good healthy breakfast — nothing beats porridge and a nice cup of tea. Keep some fruit on your desk — nothing beats a banana for a mid morning snack. Hey don’t get me wrong, I am not saying that porridge, bananas & fruit are the only combination, but they work for me. I find that foods that release energy slowly keep me going all day.

Drink plenty of water — I know that we have heard this before but I feel that it must be repeated again. Water serves to remove the toxins from our body and helps our skin to stay hydrated. How much water is enough? A glass an hour is sufficient.

Move all electronic equipment that you can away from your sitting area. Does that printer need to be so close? Use a headset when talking on the mobile and buy an anti glare screen for your monitor. Hide all your wires. Not only are they a hazard but the also make our minds cluttered.

Stop being so intense all the time! When typing, caress the keyboard rather then hammering it so hard. Keep your monitor at eye level and get a cordless mouse and keyboard that you can move around to suit your posture. Buy a decent office chair with arm rests — did you know that if you have arm rests and use them, you reduce the pressure on your spine greatly.

By taking simple measures you can greatly reduce your chances of getting repetitive strain injury (RSI).

Stress is another major issue we all face. Computers not connecting to the internet, phones constantly ringing, email responses not arriving on time and far too much spam! Buy a decent spam filter and every time you feel stressed out go for a little walk. If you followed the advice about drinking plenty of water — you will help to alleviate stress, as you will be forced to get up and go to the loo regularly!

Taking regular short breaks will actually serve to make us more efficient and productive in the long term and cut down on the number of days we are ill. Enjoy your working day.

I lost my job on april fools day

I Lost My Job On April Fools Day

Yes, on April Fool’s day this past year, my boss came up to me and stated that my job was no longer needed. I was greatly shocked, especially after nearly 20 years of loyal service to a company where I thought retirement would be the only reason to leave.

I came down to reality quickly realizing that in a few short sentences, I was no longer able to support my family, provide shelter, pay bills and look forward to my retirement. I was very depressed as one can imagine. The drive home at 10 AM was not at all common; it felt out of place just as the whole morning had come to pass.

The realization that I had enough savings to secure about 60 days of support for all our financial needs was falling short. For years there were always people coming up, and stating «Mike you need to get ready for any emergencies». The thought was passing, but I had worked devoted to a company that seemed to have no end, so what would ever happen. I had more than enough life insurance to take hold incases of death, yet now, how was I going to even pay the premium? WOW, what an eye opener for a reality check. My wife was home, she was off on Monday’s. Her normal routine was to what she has done for our 25 years of marriage, house chores, groceries, and take care of her matters at hand.

I opened the door, walked in and she stood in the kitchen. She obviously was curious why I was home? The words came out «I was just fired». She quietly went into the living room and I could tell she was upset. Tears came to my eyes as well as hers, and we talked together. We had no solutions; the same questions came up from my wife, as that had just passed thru my mind on the 30 minute drive home from my employ.

In depression, many things came up in my mind. I could end my life, that would provide for my wife and kids, yet that would be cheating myself, and those who did care and love me. No, I would not take a cheap route out of my situation. It took about a week to get my thoughts cleared enough to really focus on how I would pull out of this temporary set back in my life.

I found and updated my resume, forwarded it electronically to literally hundreds of job sites. In fact, I considered sending out résumé’s out of state that would take me away from my family just so I could provide. There were no hits; emails were full of spam type offers that were not related to what I needed to provide for my family.

There were other options, which one was where could I go to work from home and make an income that would supplement or even surpass my earning from past employ? Yet, could I do this type of work, I had no experience, no knowledge with Internet Business. I started typing on word search thru the internet. I had literally hundreds of hits, sure was going to take some time to wade thru them, yet was determined to find a niche for making money.

It took about 2 weeks and had narrowed my search to one company. EDC came up several times as the choice. The program was easy to afford (3-levels of entry), even though my income savings were very limited I had to make the commitment. I went with EDC Gold. I had enough savings for approximately 2.5 months on a conservative note. When my mentor called, I committed to him what my plan was to be. I asked him several times, if this was a business that would bring in success, and more importantly income for my family. I was assured that yes, there was no reason that failure would come into the game plan unless I strayed from the step by step guidelines on how to market the business. I believed him, and I still do. The only reason I could fail is if I stop what I am doing.

It is a matter of what type of sacrifice will it take to do this, I in essence was going to be the Pig, who provided the bacon for breakfast. The chicken will also give, yet the egg. I dove head on into EDC. There is no way that I was going to fail. I wanted to in time, to be able to go into work and just leave after 20 plus years, and give no excuse/reason.

The business EDC Gold could be worked from home at my own hours, and the potential was great! Since my youth, I watched my Dad and how he provided, and sure it may have been tough on him at times, we always had food, and shelter. I was going to survive, I was going to continue to provide everything that my family deserved and that was that.

I made the choice. I went to an EDC Registration site, signed in and all started so very fast. I did not know anything about Internet Marketing period. The concept was completely foreign, as if trying to understand and write a language that I had no idea what it meant. EDC had promises in writing in more than one area about support, and step by step guidance, and more of the same. I went with my gut instinct that I was going to make everyone at EDC come through on that promise. Guess what, they did everything as promised. I received 3 websites, tools, software, capture pages, email response, online training, and so much more, even online live support Monday thru Fridays.

It was after 2 weeks of no employment I was offered a lower job position at the same company that just removed me from my prior position. This position was better than nothing, even though it was a humbling experience to say the least. I was a supervisor, delegated over 40 employees at one point, now I was greeting customers as they walked into the place of business. The loss of pay was nearly $30k a year less, Wow. I still worked with the same people whom I used to be a Supervisor.

The 20-30 minute drive home now is not so bad now. I get home about 7 PM, after leaving for work at 7 AM, and eat. Then, it is off to start up my computer; I then go through a routine that I apply for generating traffic to my web site. I place ads, market research, and send emails till about 11:30 PM every night. The weekends are full days, doing the same routine as my week day stuff, but more research, more ad submitting and more emails. All in all I put in about 20 hours plus per week, yet do not get tired of this type of work for some reason?

It has been nearly 4 months since I have registered with EDC. I have learned more about marketing, and making websites, and directing traffic to my website than I ever thought I would know. I was hoping when I paid to sign up, that I would have thousands of internet dollars in my bank account within a few weeks as I have been told that some people have, yet not in my case as of date. It takes time to understand Internet Marketing, for me, I am still learning. Yet, the training, support that is given to me is incredible.

Yet, in fact, in past 4 months thru Aweber, I have 180 signed opted in registered people who are looking for supplement income. Also, in same time also, I have 53 people who registered as my down line with EDC «WOW». The money will come, if all sign in paid, will be lots of $$$’s in commission to me and my family. I put a counter on my website, and in past 120 days have had over 4800 visits to my site. I am amazed, and even if there are no immediate sales, I have learned that there is a way to survive even if one has no experience in a certain field like the internet. However, I feel being consistent on a daily routine bases will bring business in which in turn will help my family.

The owners of EDC, and my mentor all promised success if you follow their way to make this program work. I do thank Craig and Michael, and Shay for having this opportunity to learn, and earn with their proven business plan.

Thanks for allowing me to share with you my story.

Michael B. Amos

Learning more about link building

Learning More About Link Building

Search engine optimization (SEO) and link building are two of the most important things that determine the success of your website. You may wonder if you should work the SEO in house, or if you should outsource it from the start. There are a couple of situations in which you would be better off outsourcing from the get-go:

* You know little or nothing about web page design and outsource that so you don’t have to deal with it * There is no time to waste on trying out things that might or might not help

But for many website owners, doing SEO and link building in-house is a good first step. Sometimes it can be done perfectly well in-house, but if not, you can always hire an SEO expert if you need one. If you know the general ideas behind SEO and the importance of link building, there is a ton of free guidance online, much of it provided by Google, the search engine that much SEO is directed at. Link Building Basics

Link building is one of those things that can’t be rushed too much. You don’t need loads and loads of links, but you need a few high quality back links that have no association whatsoever with spammers. Search engines do not take link spamming lightly. They will either demote your site in the rankings or kick it out of their indexes altogether and make you basically start over and prove to them that you’ve reformed your ways before letting you back in.

Link exchanges and partnerships that are developed strictly for the sake of providing back links — relevant or not — dilute the quality of the links and violate Google’s webmaster guidelines. Your search engine rankings may drop drastically as a result of using these schemes. Links need to be obtained the old fashioned way: by earning them with good, unique content.

But while back links are important to your search engine ranking, they aren’t everything. After all, a brand new site may contain great, original content, but may not have had time to get any back links yet. If this is the case, there are many other things the site owner can do to boost search engine results while those back links develop organically.

Importance of online business tracking

Importance of Online Business Tracking

Any online marketing carries with it the risk of making mistakes small and big. Tracking provides you with information on which parts of your business campaign has been successful and which hasn’t, along with the reasons as to why it failed. As with any Pay Per Click (PPC) campaign, typically site visitors will increase, sales shoot up and everything will seem to be going well. However, tracking your PPC campaign will provide you with better visibility and insight into your website and its inherent functionality. Then it becomes very easy for you to understand how your site visitors are using the website. No matter how good the site design, what determines future sales and strategic marketing campaigns, is consumer behavior on your site. Tracking helps provide you with these statistics.
What needs to be tracked on the site is largely determined by what you want to obtain from your PPC campaign. If you are selling products online, it’s natural you want more sales out of your site. With a service-based site, you want to know how many enquiries you’re getting from site visitors. An efficient tracking system can provide you with valuable information about how to refine your campaign to maximize ROI. To ensure your business goal is achieved, you need to track your PPC campaign and your site traffic behavior.
Nowadays several tracker software contain free hit counters to track one or many pages of your website, weblog or homepage. In search engines you need proof that repeated pay-per-clicks are not coming from the same user. When you get clicks from a place with which you have no existing business, then that will be considered fraud. As part of your marketing and promotional campaigns, you need to ensure fraud control.
Site stability along with site accessibility and operational stability is very important in a website. Having a prompt response to any crisis situation maximizes downtime and helps to ensure satisfied customers. Site monitoring and site alerts are essential for ensuring a sound tracking system. The use of several site-monitoring points eliminates any chance of getting false alarms. For example, when accessibility problems aren’t caused by your resource but are the results of improper connection between your system and the site. If an error gets detected, the system will keep ongoing checks on the status of the resource and when it’s accessible again, you get a message notifying you about its restored functionality and also about the duration of the resource’s unavailability.
There are several e-Book sites, which provide easily downloadable books in PDF or other formats. With such freeware available, site traffic is bound to shoot up. Thus, site tracking in such cases is an absolute must.
There are several tracking software which can accurately track every link on your website and tell you the exact number of clicks you are sending to an affiliate program or a promotional partner. They also give information on the accountability for the site traffic you direct to other web sites and affiliates. They also monitor internal links so you can keep track of your site visitors, which links they visit more and their behavioral patterns.
So, how can you go about tracking the effectiveness of the links on your site? Link popularity checker helps to quantify and measure your website links’ effectiveness. In layman terms, link popularity means the total number of links or «votes» that a search engine finds for your website. A website is a volatile place where pages and links are dynamic in nature. Hence, it is essential to ensure connectivity between links and a proper navigational flow. Dead link checker helps to identify dead links in your website and eliminate them. Equally important is to ensure that all live links are in order and fully functional. Live link checker helps to ensure this.
Banner rotation ensures a good flow of site traffic and generates high revenues for your site. It is essential to have more than one banner to promote each product. Once a site visitor sees a particular banner more than 3 times, he/she will typically ignore banners, which make their appearance repeatedly. If click-throughs are declining, then it’s a steady indicator that you need to rotate your banners more often.
Directories and link submission forms are very important from a search engine perspective. You need to submit your link to the appropriate category. Else, it will lose its significance and context. There are several rules and guidelines in place for link building and link submission which ensure that the submission and approval process is as smooth as possible. It’s essential to provide concise names for links to avoid excessive text. At all cost, avoid spam filled links and most importantly chose the right directory. Any successful link submission campaign will maximize your time so that you get listed in the most directories possible.