Internet Marketing In Your Facebook Page

Instead of just having one website for your online business, you can make a similar one that can be available to your target audience. An example of this is making your own pages in social networking sites such as Myspace and Facebook. Different kinds of people from different parts of the world spend a significant amount of time in their day just snooping around other people’s pages, meeting other people and staying connected to their social world. You can find small business internet marketing tips that discuss how to use your page for promoting your business and take advantage of so much social activity and here are just a few that you can adapt.

When it comes to advertising in social networking sites, the easiest to work with is Facebook. They give you an option on which campaign you would like to use, pay for impressions or pay per click advertising (PPC). Upload a picture of your product or an image that best represents your business. Give it a catchy title, a brief description and your target customers and location and you are good to go. You can bid on how much you are willing to shell out for the advertising period. In Facebook, the minimum is a dollar but you can increase it according to your budget. This advertisement has a schedule. They will give you an option on whether you want it to appear from the day you have programmed it or with a specific time and date. If you are done programming all of this, you can review your ad and if you want to make changes after a few days, you can do so.

Aside from this pay per click advertising, make your own page in Facebook and use search engine optimization marketing strategies. Select the best name for your Facebook page and never ever change it. Changing it will lose your spot in bigger search engines like Google. It is best that you use your company name and add a relevant keyword in it. Facebook will disable updates for pages with general names and regard them as spam.

Next, select a good URL name for your Facebook page. This is the username that the site uses to identify you as a member. This will also be an easy access to the larger database of the site. But before you can even have one, you must have at least 100 fans in your page. It’s either that or you increase your friend list to a hundred or more for you to be eligible for this option. It works like a website search engine optimization. People enter the keyword or a part of your keyword and your page appears together with other pages that have similar keywords.

So, if you do not have that number yet, focus on the content of your page. A strategy here is to incorporate keywords that you use in your original website to your page. On the info tab, makes sure that you put keywords in your descriptions and put your links there. This way you are able to deliver more exposure to your original website as part of your small business marketing tips using a Facebook page.