How To Find The Crowd In Your Niche Market

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How To Find The Crowd In Your Niche Market By Abe Cherian
Copyright ? 2005

The largest problem with getting leads involves working the
hardest way possible Vs. working the easiest way. The vast
majority of businesses today markets backwards, and then they
act all surprised when there’s no response.

The vast majority of business owners do this. They Create or
have services or products from their company and they expect to
go out and find people to sell their products or services to.

This is a huge mistake. This method of trying to make money can
work if you have an unlimited capacity for spending money,
wasting time, and have no concern for risk.

If you’re like most of us, we who want to do things a little
more safely and cheaply. There’s is one positive way to make a
large income.

Find Your Market First. Find Out What The People Want. Then let
them buy what they’ve told you they want. You must not spend any
time thinking about the product or service you will render until
you’ve discovered the market.

A perfectly matched message to the right market is the best and
safest way to go. I am stressing the market to you in a strong
way and not the product or service.

You must decide what market either you, or someone else you
choose to work with knows throughout. You have to find markets
that really, really want things.

There are literally thousands of potential tightly niched
markets out there. Your first job is to find them. find what
people want before you even begin to think about what kind of
products or services they might buy from you.

There are some bad products or services out in the world today
that very surprisingly sells extremely well. This has baffled
most common cultures and they are still selling.

You must «find the crowd» first before getting into that
wishful thinking you have the best products or services. Find
them and find out what they want.

Pick a group you thoroughly understand that you can share your
passion with. Your credibility with. Finding a target market,
one you understand completely will allow you to know people’s
wants. Then start building your business around your findings.

The most common hurdle businesses face are they think they have
the next big thing next to baked bread. Then they ask
themselves, «who is going to buy it?»

Do you believe that everyone will line up to do business with
you? Not Hardly!

One of the most damaging mistakes is people reading the old
«Road-To-Riches» books taught in marketing. This is the reason
why the majority of people in their own businesses don’t last
two years.

Finding a market of interested prospective customers who
respond to you is the greatest lesson learned ever! Listen to
them tell you what they want. Let them buy whatever they want to
buy.

Imagine having no bothersome counseling. No product samples. No
taste testing. No advising. Just good old selling. You show them
your product or service and they buy it.

Then once they are sold you get them to refer friends and family
and you go out and sell more. Your customers do not want a sales
counselor. They just want a house, car or piece of equipment
etc… Being a pushy salesperson is the greatest toughest
challenge there is.

No one believes anyone’s sales pitch. No one cares about your
«professionalism» or how long your company has been in business.
No one wants to hear how your company will solve all their
problems and make their lives better.

You must constantly look for the one out of a million people
who actually want what you’re selling or want to invest in your
services. Period!

You have to fight everyone by being an adversary. And until you
rearrange your thinking about finding the market first, you’ll
always be in this needless battle.