Internet marketing: free advertising methods

Internet Marketing: Free Advertising Methods!

Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it’s possible to make good — even excellent — sales without investing any money in promotion. More detail to www.internet-marketing-world.com that said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Give them a reason to come
Give potential customers not only a reason to visit the first time, but a reason to keep coming back. Site design marketing strategy and must work together. Whether it’s simply advertising a weekly sale item or something more involved, like inviting people to a contest in which visitors find pictures hidden within your Web site to win a prize, the site and marketing should complement each other .The site should be alive — a product sitting quietly on a page won’t get much attention. Provide content that’s original and valuable to your target market – not just rehashed newswire copy. Add a ”Send this page” script to your articles and try to have them published (with or without pay) on other sites whenever you can. Unique, relevant, and regularly-updated content will both bring you more visitors — which will in turn improve your search-engine ranking — and keep your old visitors returning. Organize your site to lead visitors toward making a purchase, enticing them to your products page with tempting suggestions in your one or two of your articles or in your sidebars. Use small banners as ”in-store ads” to attract to your products page from, for example, your feature article page. After all, even if visitors spend time at your discussion group or reading your weekly column, it’s little use to you unless they buy. Keep your advertisements to a reasonable level, though. While ad copy should be lively and seductive, trying to pass an advertorial off as unbiased information will look superficial.

Encourage word of mouth

Viral marketing is a way to encourage word of mouth. Offer free e-cards or a useful free e-book that people in your market will pass on to friends. Alternatively, selectively send out a story, tips sheet, or anything else uniquely useful that will get passed around. Something with your URL on it that comes from a familiar address has far more weight with the recipient than any email-list ad campaign from an unknown address. Have a ”Refer a Friend” scripts and offer an incentive for your visitors to actually refer their friends.

Do what you can to get into the major search engines and keep up on search-engine optimization, but don’t waste all your time on monitoring your rank. If you’ve found your market niche, your rank will almost take care of itself. Don’t neglect the specialty search engines, either — they exist for health, music, pet care, and almost everything else and offer a more targeted audience and less competition.

Drop in on them

A useful, regularly-delivered opt-in newsletter is the ideal way to remind you customers about your site. But don’t bombard them with ads or fluff —make the newsletter so useful your readers want to pass it on to their friends. Within the newsletters, give them a reason to return to your site, such as a new article, a sale, or a quiz with the answers at the site. At some point send out a survey asking customers what exactly they want, either from Web sites likes yours or products like yours. For even more mileage, offer to swap ads or articles with other newsletters.

Getting nothing for nothing

Not every marketing scheme works as well as its promoters would sometimes have you think. Generally free classifieds work only in the narrowest markets. Free sites (porthole sites) at tripod and the like can work if they contain real content and with perhaps a different slant than your main site or are used to highlight a specific product. Bulk e-mail ad-campaigns are often disappointing in results and may make you more enemies than friends. Go to www.internet-marketing-online-goldmine.com this technique, while it still brings in buyers in some markets, is working less than it used to.

Study, study, study!

Keep researching — it may take some trial and error to find the techniques that fit your product and market. Given the rapid pace of Internet development, networking is usually the most efficient way to stay on top of advancements. There are a number of sites, discussion groups, and newsletters devoted to Internet promotions that will help you keep up with marketing trends and techniques and gather new ideas. If your business strategies are sound and your product is in demand, you may well be able to make a solid profit even without a bottomless advertising budget.

How to organize your grocery coupons to save big at the supermarket

How to Organize Your Grocery Coupons to Save Big at the Supermarket

It’s no secret anymore that coupons are the best way to save money on groceries. Yet, of the over $70 billion of coupon saving offered by manufacturers each year, only $4.5 billion are redeemed by consumers. That’s barely 6%. So how come millions of Americans are not jumping on the bandwagon?
According to Susan Samtur, The Coupon Queen and founder of www.selectcouponprogram.com, the answer lies largely in the fact that most people simply do not think couponing to be time-efficient. They believe that it takes hours every day to clip coupons and figure out how to get the best deals. In today’s busy world, most people just don’t have that kind of time, so they avoid the process for fear of being sucked in and losing out on time that could be spent elsewhere.
But is the myth true? Do you really need to spend half of your waking hours clipping, sorting, and alphabetizing coupons? Of course not! The key to all of this is proper organization – with the right system in place, shopping with coupons becomes a walk in the park (or in the aisle)! There are a few simple steps anyone can follow to keep their coupons from becoming an overwhelming, terrifying mess of papers.
First and foremost, you need a large folder to keep everything in. Folders with built-in or add-on separators are great, but as long as your coupon-holder is easy for you to manage, that is all that matters.
Next, write a list of categories into which all of your daily necessities are represented, and keep it alphabetical. Don’t go crazy in trying to have a category for everything. If you don’t have children, you don’t need a diaper section! It all depends on what products you normally buy. For example, you might have these twelve categories:
Canned Goods Dairy Drinks
Medicine Cereals Frozen Foods
Fruits/Veggies Household Items Meats
Paper Goods Pet Food Snacks
You could always subdivide within categories as well (eg, having smaller sections within Household Items for things like lighting, cleaning, dishes). Once you’ve got your categories, you’re home free! The trick is to keep at your system; don’t get lazy! When you clip your coupons, file them away immediately unless you plan to use them right away, or else you’ll end up with a pile of cluttered, disorganized coupons on your kitchen counter!
If you have special offers like free samples or rain checks, keep these in the back of your file and check them periodically.
It also helps if you put the shortest expiration dates in the front so you’ll see those coupons first, but make sure to go through your file every month to throw out expired coupons, especially at the end of the calendar year when many coupons expire. Otherwise, your drawer/folder will fill up faster than you can use the coupons!
When you are ready for your weekly shopping trip (or biweekly) make your list of items then go to your coupon file. Pull out the coupons you’ll need and put them into a small envelope so that you can match them to the correct product when you get to the store. Check the expiration dates one more time before you go to make sure you won’t end up with an expired deal.
Don’t get discouraged if you still have trouble acquainting yourself to a system at first. Like all systems, the coupon-organizer takes time to adjust to, but as long as you remain consistent with your filing procedure, you’ll save tons of time and tons of money! Once you get organized with a system you know and feel comfortable with, you will be able to cut your sorting time into a fraction of what it once was. It’s as simple as that!

For more resources about Supermarket Coupons or even about Grocery Coupons please review this page http://www.selectcouponprogram.com

Idemitsu kosan co

Idemitsu Kosan Co., Ltd. — Swot Analysis — Market Reserach Report On Aarkstore Enterprise

Idemitsu Kosan Co., Ltd. — SWOT Analysis company profile is the essential source for top-level company data and information. Idemitsu Kosan Co., Ltd. — SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Idemitsu Kosan (Idemitsu) is an integrated petroleum company. It is primarily engaged in the exploration, development, and production of petroleum and natural gas. It is also engaged in the production of petrochemical products, oil distribution, coal, and other businesses. Idemitsu operates in Japan, Norway, Vietnam, and the UK. The company is headquartered in Tokyo, Japan and employs about 7,900 people. The company recorded revenues of JPY3,864,264 million (approximately $38,569.2 million) in the financial year ended March 2008 (FY2008), an increase of 13.8% over FY2007. The operating profit of the company was JPY55,891 million (approximately $557.8 million) in FY2008, a decrease of 45.6% compared with FY2007. The net profit was JPY4,838 million (approximately $48.3 million) in FY2008, a decrease of 88.4% compared with FY2007.

Scope of the Report

— Provides all the crucial information on Idemitsu Kosan Co., Ltd. required for business and competitor intelligence needs
— Contains a study of the major internal and external factors affecting Idemitsu Kosan Co., Ltd. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Idemitsu Kosan Co., Ltd.
-Data is supplemented with details on Idemitsu Kosan Co., Ltd. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Idemitsu Kosan Co., Ltd.

Reasons to Purchase

— Support sales activities by understanding your customers’ businesses better
— Qualify prospective partners and suppliers
— Keep fully up to date on your competitors’ business structure, strategy and prospects
— Obtain the most up to date company information available
Table of Contents :

This product typically includes the following sections:

SWOT COMPANY PROFILE: Idemitsu Kosan Co., Ltd.
Key Facts: Idemitsu Kosan Co., Ltd.
Company Overview: Idemitsu Kosan Co., Ltd.
Business Description: Idemitsu Kosan Co., Ltd.
Company History: Idemitsu Kosan Co., Ltd.
Key Employees: Idemitsu Kosan Co., Ltd.
Key Employee Biographies: Idemitsu Kosan Co., Ltd.
Products & Services Listing: Idemitsu Kosan Co., Ltd.
Products & Services Analysis: Idemitsu Kosan Co., Ltd.
SWOT analysis: Idemitsu Kosan Co., Ltd.
*Strengths: Idemitsu Kosan Co., Ltd.
*Weaknesses: Idemitsu Kosan Co., Ltd.
*Opportunities: Idemitsu Kosan Co., Ltd.
*Threats: Idemitsu Kosan Co., Ltd.
Company View: Idemitsu Kosan Co., Ltd.
Top Competitors: Idemitsu Kosan Co., Ltd.
Location and Subsidiary: Idemitsu Kosan Co., Ltd.
*Head Office: Idemitsu Kosan Co., Ltd.
*Other Locations and Subsidiaries: Idemitsu Kosan Co., Ltd
For more information, please visit :

http://www.aarkstore.com/reports/Idemitsu-Kosan-Co-Ltd-SWOT-Analysis-24735.html

Increase your knowledge of the oil and gas industry

Increase Your Knowledge of the Oil and Gas Industry

Whether you’re an experienced oil and gas industry worker or someone seeking to get your foot in the door, taking some time to do your research on the profession and it’s recruitment requirements can help you land that “perfect” job. Among all engineers, those working in the petroleum industry can expect the highest starting salaries. Even those working entry-level jobs on offshore oil rigs as roughnecks enjoy high pay as well as great benefits. Because of this, it is no wonder that more and more job-seeking professionals are turning to this constantly booming industry to find a new financially stable line of work.

Extensive research on the internet covers a wide range of oil career possibilities; from exploration and production to pipeline operations and oil and gas refining. Doing research online to find out more information on this exciting field can be a powerful gateway to help job seekers find oil and gas industry jobs. At any single point in time, there are thousands of oil and gas jobs posted all over the internet. The secret is to know where to look and how to determine if the job listing is right for you can be extracted from your research online.

The oil and gas, or petroleum, industry is truly one that is multinational. One can learn from reading articles on the web that the majority of the world’s oil comes from places in the Middle East like Saudi Arabia, the United States, Russia, Canada, and Iraq. You don’t need to do your research, however, to realize that the demand for refined petroleum has never been higher. Gas prices are high and rising, as demand outstrips supply. Oil companies are forced to find ways to extract more oil from known reserves and to find new ways of getting oil. In short, the need for oil and gas job workers is fairly high now and will only increase in the coming years.

Learning the fundamentals of the oil and gas jobs available provides a basic introduction to the industry and can even give a job seeker a peek at “new employee orientation“. For example researching your prospective new line of work will provide a non-technical review of upstream (exploration and production), midstream (gas processing and transportation) and downstream (refining and marketing) operations currently available in the oil and gas industry.

Increasing your knowledge of the oil and gas industry, the jobs the industry can provide, as well as the stability of these jobs, will only empower you, the job-seeking individual. With empowerment comes confidence and confidence is key to applying for and getting one of these exciting new careers in the oil and gas industry. With so many positions available and so many prospective job seekers vying for the same position it is imperative to try and put yourself in a position to present yourself as an asset. With knowledge of the industry, you will be one step ahead of the game.

How to provide poor customer service

How To Provide Poor Customer Service

All businesses strive to provide excellent customer service, but there’s a fine line between service and servility. Extreme servility is called obsequiousness. Now there’s a word for you to know. Even if you don’t know what it means, you’ve experienced it-maybe in a restaurant, a clothing store, a car dealership, anywhere where employees hope that by virtue of their attention they will make sales or garner large tips. It’s one thing to be attentive and meet customers’ needs; it’s another to be so present and «in their face» that customers think you want them to adopt you.

A few months ago, I ordered a gift of steaks and roasts from a meat mail order business for some family members. When no acknowledgement came, I called to find out if they had gotten their present. As it turned out, the parcel delivery service had left the package at the wrong address, but the people who had received it in error were honest enough to immediately call the intended recipients to let them know about the mix up.

The only person who had made a mistake was the delivery man who’d misread the mailing label, and no one ever heard a word out of him or his company. The same can’t be said for the meat company. In its relentless pursuit to keep customers satisfied, company representatives started calling me-daily-to make sure I was still happy and to see if I didn’t want to order more meat.

After the umpteenth call that resulted in no additional purchases from me, I asked to have my name and number removed from the calling list. Being nice hadn’t worked. Maybe some force would be more effective. Keep in mind I had had absolutely no beef with the mail order company until now. It was at this point, however, that customer service attention turned into customer obsession.

I thought I’d gotten the point across, but about a week later I started receiving calls at my work number. When I would take advantage of the caller ID feature on my phone, I saw an area code and number I didn’t recognize. I answered in my usual way, but each time the caller said nothing and simply hung up. This happened several times until I checked the number and discovered it was the cattle crew. This was out of control. I’d said no from my home number. The answer wasn’t going to be any different on my business line.  Now they were intruding on my work day without saying a word.

One final call (and I emphasize the word final) came at 9:17 p.m. last week. Dinner was long over, and no one in the house was thinking about food, especially not about T-bones. No one was consciously thinking about anything since we were all asleep. It had taken almost an hour to get the three-year-old to quit fussing about having to go to bed, but at last he’d drifted off. That is, until the phone rang. I was roused from a very deep sleep by the phone ringing and our child yelling for Mommy.

Too unawake to check the caller ID, I answered. To my utter amazement, it was another company rep wanting to know if I was ready to order more filets.  It was time to take this bull by the horns. «No,» I said, «not now, not ever again!» I can’t remember exactly, but I’m sure I pointed out that I’d asked to have my name and number removed from their list. That he had had the audacity to call so late in the evening was absolutely beyond my comprehension.

This experience is a clear illustration of how customer service can go terribly wrong. Probably part of this was due to someone misreading the data and assuming that since I had placed a substantial order, I would likely do so again. Who knows? Maybe I would have at a later time, but the «overkill» from the sales staff turned out to be a deal breaker as far as I’m concerned.

Let this be a cautionary tale for any businesses out there that think «hard selling» is going to work every time. In many cases it will backfire and have just the opposite effect from the one you want.

I’ve recently conducted a less-than-statistically-valid study polling people (my office manager, my aunt, and a very nice woman behind me in a line at Safeway) about customer disservice. Although not all the results are in, here are ten tips to take to heart to keep your customers truly satisfied:

1. Just because your business model says customers should, in all probability, be interested in buying something, don’t assume they’re kidding when they tell you no.

2. Limit unsolicited calls to the same person.

3. Call at a reasonable time.

4. After you hear «Hello,» really listen to what the other person says to you.

5. Don’t argue when the customer says «no.»

6. Honor the customer’s wishes.

7. If you are offering service to someone in person, be available, but don’t hover.

8. An internet order does not give you authorization to call someone at home or work to offer add-on purchases or services.

9. Know that a lot of people have caller ID, so don’t call and hang up without saying something.

10. Ask yourself: Would you want to get the call you’re getting ready to make?

This is just a starting point. Maybe you have some pet peeves of your own. If so, send them to our website. There are plenty of people we like to hear from. Just don’t contact me about buying anything that was standing on four legs and had a pulse until recently. I’m now a vegetarian thanks to the last person who did!