Cable communications limited — financial analysis review—-aarkstore enterprise

i-CABLE Communications Limited — Financial Analysis Review—-Aarkstore Enterprise

Summary

i-CABLE Communications Limited (i-CABLE) is Hong Kong based service providing company engaged in offering television, internet and broadcasting services to its customers in the country. The company offers 103 channels on its network which can be further divided into 30 non-basic channels, 69 basic channels and four pay-per-view channels. i-CABLE also provides internet services which include media content and IP point wholesale services. In the Pay TV segment the company creates its own content that suites the taste of local customers with entertainment and information services.
i-CABLE Communications Limited — Financial Analysis Review is an in-depth business, financial analysis of i-CABLE Communications Limited. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed financial ratios of the company
Scope

— Provides key company information for business intelligence needs
The report contains critical company information – business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
— The report provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
— Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy

— A quick “one-stop-shop” to understand the company.
— Enhance business/sales activities by understanding customers’ businesses better.
— Get detailed information and financial analysis on companies operating in your industry.
— Identify prospective partners and suppliers – with key data on their businesses and locations.
— Compare your company’s financial trends with those of your peers / competitors.
— Scout for potential acquisition targets, with detailed insight into the companies’ financial and operational performance.

For more information, please visit :
http://www.aarkstore.com/reports/i-CABLE-Communications-Limited-Financial-Analysis-Review-28444.html
Or email us at press@aarkstore.com or call +919272852585

How to launch a product

How To Launch A Product

As much as the internet has made the launching of new products more affordable, it has also made it more complicated. By opening up a whole new world of consumer interaction, the internet requires sellers to establish their presence effectively across multiple media in order to get noticed.

The first step to any successful product launch actually precedes the launch itself and comprises the product creation and market research phases. Once complete, test the product design and functionality amongst focus groups, family and friends. Learn from precedents and try to capture unique observations made about the product, even if they are radically different from your own perception of it. Research findings should also be used to shape product pricing, packaging and distribution.

Next, choose a date for the launch. Leave sufficient time for the development of marketing materials and check for seasonality or other factors that might strategically influence sales. There is no room for error with regard to timing as a delay in product availability will cause loss of credibility and do you more damage than any amount of marketing can do you good.

With your dates ready, focus on designing promotional materials that will aid retailers in selling your products. Clearly define your core target group so that marketing messages can be directed specifically at them. Choose a product name that is relevant, memorable and catchy. Create a unique selling proposition that sets you apart from the competition and delivers value to your consumers. It would help if your product addressed a latent demand within your target group. Other aspects of branding that need to be developed include a website, snapshot flyers, detailed brochures, seminar and trade show participation, etc.

Simultaneously develop a robust distribution network. Make your product available through multiple channels. For instance, if you are launching an eBook, sell through your website, affiliate marketers, internet superstores like Amazon, etc.

With this the basic launch infrastructure is set up. However, your work has only just begun and the real challenge is to drive traffic to your points of sale. Garner mileage for the launch by making your presence felt all across the web. Issue a press release to online directories and blogs. Use articles and forum marketing to improve page and search engine rankings. Start a viral buzz around your product with the help of social media platforms like Facebook, Orkut, Twitter, Digg, etc. Buy targeted traffic through pay-per-click and email marketing.

What goes wrong in a product launch?

Product launches are arguably the most exciting part of setting up shop. However, they can also be disasters when some basic prerequisites aren’t taken care of. In fact more than half of all product launches fail. Here’s a quick look at some common pitfalls that you need to be wary of when launching your product.

Inadequate planning: Any launch requires an in depth knowledge of the target market. A clear definition of the core target audience is also required for focused marketing.

Shortsighted marketing plans: The launch takes place over a brief period of time and sets the tone for the subsequent sales of the product. However many companies and entrepreneurs make the mistake of going gung ho on the launch and paying less attention to what comes after — the actual sales!

In the end, post launch persistence is as important for product success as is launch timing and planning. So keep at it consistently and the results are sure to follow.

How to achieve effective internet advertising

How to Achieve Effective Internet Advertising

Internet advertising is one of the most effective ways of marketing. It can reach innumerable audiences by breaking the barriers of geographic locations and time. Internet advertising is done through various applications present on the World Wide Web. These include search engine result pages, e-mail marketing, affiliate marketing, and social media marketing. The primary benefit of advertising through the web is the lower costs that incur while distributing the information to huge mass audiences.

Technical and Creative Marketing

Internet advertising, also known as online advertising, is a technical and creative mode of marketing. The various aspects to be considered involves design, content, potential market, and prospective audiences for the product. Internet advertising helps in reaching the product to millions of people at very low cost as compared to the other traditional techniques of marketing. The various types of strategies used in Internet marketing require your creative skills, which can either, make or break the advertising plan designed by you.

Steps for Effective Internet Advertising

An effective Internet advertising includes four steps that help in promoting the product online. These include-

— Planning: The chief component of Internet marketing is a well-planned marketing plan, which helps, in online promotion of the product. It involves observing your product and services as well as of your competitors. A businessman should finalize the best plan suitable for your business.

— Strategy: This step involves making a strategy through which you can well execute your marketing plan. This also involves choosing the best online medium and suitable advertising budget in order to get maximum output and sales.

— Tracking: You can always know the success rate of your ads by tracking them. Through tracking, one can also make out that which ads are attracting more audiences and which part of the ad attracts them the most.

— Studying: After tracking your ads, you can easily study the numbers of visits and thus can verify whether your advertising statistics helped you in promoting your product on the web or not.

Tips for Avoiding Internet Advertising Mistakes

Although, Internet is a cheap and effective way of advertising, but one must always follow certain tips to avoid any kind of mistakes that can take place. Some of these include-

— Save Money: Always advertise your product through sites that deliver quality service, which can help you in increasing sales.

— Avoid Pop-ups: Avoid advertising through pop-ups as the increasing use of pop-up blocking utilities has made pop-ups less applicable.

— E-marketing: It is a very good tool for online promotion but it must be used properly. Avoid sending SPAM mails to people and only contact those who have opted for your product listings.

Target Your Efforts

If you want your online ads to reach the suitable audiences, then you should always target your efforts. This means your ad should be reachable and accessible only by the people that are interested in buying the product. For targeting, you need to buy display ads on various websites or can also purchase cost-per-click (CPC). Through CPC, customer is directly linked to the website of the business. Although, CPC is an expensive way of Internet advertising, it assures you of reaching the qualified audiences which results in more sales and profits.

How to fix your follow-up and solve your advertising, marketing and sales problems immediately

How to Fix Your Follow-up and Solve Your Advertising, Marketing and Sales Problems Immediately

Let’s continue where we left off with «HOW TO FIX YOUR FOLLOW-UP.»

The one thing you need to do right now is to Show Up More. To do this most effectively, you’ll need a direct marketing system. All wealth in America comes from systems. If you want proof, just take a look at the Ford Motor Company. They were first to come up with the assembly line and franchised dealerships in their industry.

The follow-up system is where the giant opportunity is because most businesses do little or no follow-up whatsoever. Response develops through your follow-up system. Whatever your response from a single attempt, it tends to as much as double with the second and third follow-up attempts, and double again with the fourth through whatever follow-up steps you take. Once you understand the virtues of this kind of system, develop it and get it working the quicker you’ll reap the benefits.

Now all that talk about setting up a follow-up system sounds great, but why don’t very many businesses do this? There are three dominant reasons the vast majority of businesses shown this systematic approach fail to develop it for their own business.

1. It’s too hard or it’s too time consuming. It’s work to get it built, tested and working for you successfully.
2. It’s Intricate! A multifaceted marketing system is sustainable and most competitors are too lazy and simple-minded to copy it, even if it is successful.
3. It’s hard to do it manually.

Just as a reminder, I have gathered this information for you while attending the half-day conference with Dan Kennedy (Godfather of Info-Marketing) in August 2008. His direct marketing systems show us how a system directly reaches out to, connects with and brings the desired prospective customer or client to you. His systems also give insight on how to shorten the sales cycle.

«Why is the path to the sale so long?»

You don’t give them sufficient reasons to buy now. You must give them sufficient reasons to buy now. There is a matter of insufficient trust. You must make yourself more trustful. More contacts make them know you better. So, do lots of contacts.

Now let’s talk about closing percentages. You want to take them from 20% to 80%. Here is a sequence that is used quite successfully in Dan Kennedy’s direct marketing systems. You want to extend an invitation designed for a specific audience via a variety of means and media. That could be print advertising, banner advertising at others websites, buying traffic for your website, direct mail to compiled mailing lists or email to opt-in lists. Regardless of means or media, in every place, the same invitation is extended. It is kept simple and clean. It is not an attempt to sell your products or services at all. It’s an invitation for the recipient to request and be provided something of relevance, interest and value to him, free of charge. The more appealing and specifically relevant the item offered, the better the response. That is step one, lead generation. Once you have captured their information, a series of provocative follow-up steps occur, from you, the marketer, to the prospective customer or client. You may treat them all the same and assign them all the same Follow-Up Communications Program. They will all get a series or sequence of multi-media follow-up communications, all designed to persuade them to take one next step. Regardless of the action taken, everything moves the prospects toward this one next step. This is where a follow-up system may divide up the prospects to begin with and send different communications to different groups.

Every business should have an «Alarm Bell» to be included with your follow-up system. You need to know where your customer is and why he isn’t back. You’ll want to have alarm bells for your customers. You’ll want to have more follow-up during campaigns, much more and better «Relationship Marketing» and follow-up day to day.

A false belief many do follow: «get em now or they’re gone forever». With proper follow-up you will not fall for this lie and you can prove it to yourself in a short period of time using a follow-up system.

Here is the Million Dollar question:

WHAT’S NEXT?

This is the marketing principle of «NO DEAD ENDS», everything is a «Cul-de-Sac».

I hope you got a lot out of «How To Fix Your Follow-Up» and start implementing your own follow-up systems. Remember, the best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it’s just to say hello.