How to thrive in times like these

How to Thrive in Times Like These

We usually have our weekly planning meetings in one of the coffee shops in town—for one thing, there’s better coffee—and we can usually find a couple of other business owners to chat with.

The «R» word is coming up a lot, of course. How bad will it be? What should we do? How worried are you?

Maybe surprisingly, in those coffee shop gabfests, we’ve heard some fabulous ideas and success stories along with the questions and worried looks. So this article is about how we can all cope, maybe even prosper, in Times Like These. Recessions are not new. Statistics show that businesses that continue promoting through recessionary times come out stronger than ever when the hard times are over.

We’ll show you how a simple step-by-step system will ensure your marketing dollars are working for you, and we’ll share success stories from other local businesses that you can adapt and use.

The First Step: Take care of your Ideal Customers and they’ll take care of you. Ideal Customers really trust you, value the experience they have doing business with you and look to your expertise to give them what they want. They buy a lot of your product, pay quickly and never give you a headache. They pay more, and they expect to! They are the lifeblood of your business, and right now they are being wooed by every one of your competitors with special offers, lower prices and extravagant promises.

If you do nothing else this week do this: write to each of the Ideal Customers who provide most of your profit to tell them how much you appreciate their business. Reassure them that you are committed to maintaining the high level of service they are accustomed to. Ask for a personal meeting with you or your sales team to discuss their needs. Remember, they are hurting too—be prepared to offer them something of value that will help them keep their Ideal Customers.

And know that in Times Like These, you have to go the extra mile to maintain these valuable relationships. But don’t stop there. Ask your Ideal Customers what publications they read, what TV shows they like, what kind of music they prefer, and perhaps even what kind of leisure activities they enjoy. Look for the commonalities among the answers and you’ll get an idea of the places where your advertising will work best because it’s reaching the right people. If you really want to be successful, you simply must strengthen the loyalty of your Ideal Customers and find more customers just like them.

Here is what we would like to hear you say every time you are about to start a new task in your business: «Will this help me keep my Ideal Customers?» If the answer is no—don’t do it!

How we pick penny stocks

How We Pick Penny Stocks?

brain surgery as their behavior is timely and situational. It is not as difficult as it sounds, some tricks can be greatly helpful to investor to understand their behavior and become a winner.

Institutional Ownership

Institutional ownership matters only when a brokerage(s) owns a good cut up of a company, otherwise this is of no use to the investor.

Recent Gains

Many penny stocks traders are there in the markets that earn best percentage over their investments. Scanning stock markets to keep track of such penny stocks that yield high for a few days to see if they have ‘legs’ can put the investors on track to take their initial moves.

The Balance Sheet

Consider penny stocks picking as creating the universe, view the balance sheets as The Big Bang and infer that whether the company is in a position to sustain in the market for the next two years or not. Is it loaded with heavy liabilities like heavy debts? If the Balance Sheet feels reasonably sound, then, you have done half of your work.

Analysts’ Ratings

Although such ratings are not always effective, yet seeing analysts covering a company tending to buy penny stocks provides some degree of comfort.

The Story

Investors must choose the company that is easy to understand- after all, nobody have any time to take a psychology lecture. Does the company belong to a hot industry section? If it is from a high tech or biotech, what kind of technology do they own? What does their client base sound like and how deep is it? Number of patents?  Then comes the time to read the recent news that can shove us towards a better vision for the future.

Target Prices

All the above information that you seek for with every recommendation, you also need to put target prices on all the stocks. Choose your own way to set the target prices for your penny stocks that feel better to you.

Tips

Before going for the penny stocks, it is recommended to have a practice for the new investor’s i-e to look charts in day trades and wait for mid of the day to understand the trend of any stock. If the stock rises initially, short it otherwise pick it at the bottom. (You will be able to understand when to pick up a stock at bottom for the day after some practice using daily up down averages.)

Cautions:

  • Every investor should have one thing in his mind before investing into penny stocks that success comes through growth in the value of the stock. Having 50 share of a $10 stock that appreciates 10%, or 500 shares of a $1 stock that trades up 10%, the investor will made 10% on his investment.
  • Small companies commonly pay low dividend on their penny stocks. Reinvesting in the business through using capital can in theory may prove helpful, small cap investments must rely on capital gains for investor to profit ultimately increasing the risk to the investor.
  • Beginner should be more careful in starting out with stocks trading at lower prices as they commonly do not posses good repute and are over-hyped investments in the penny stocks markets.

Is glaswegian lost in translation

Is Glaswegian lost in translation?

Deals are said to have sunk when entrepreneurs from England or abroad were confronted with the patois synonymous with Rab C Nesbitt, the fictional string-vested Govan ne’erdowell. Jurga Zilinskiene, the Lithuanian boss of Today Translations, insists the move is no gimmick and there is a real need for staff capable of making “Weegie” understood from Vilnius to Vancouver. “We are aware that some of our foreign and UK clients can find the Glaswegian accent difficult to decipher,” states Zilinskiene in near perfect received pronunciation. “While it’s unusual for us to want someone to translate a dialect of English, there is a clear demand.” The experience of Zilinskiene’s clients is not new. As reported in The Sunday Times last week, newly published MI5 archive documents revealed that the thick Glaswegian accent of Mick McGahey, the former vice-president of the National Union of Mineworkers, proved indecipherable to the security service operatives who bugged his phone calls. Janey Godley, the award-winning comedian, is characteristically frank about the problems that come with speaking like an extra from River City rather than a BBC executive at White City. “I would love to say that people in my beautiful, cosmopolitan home city speak as clear as a bell but they don’t,” she says. “The accent is incredibly difficult, it’s very exclusive and not everybody gets it.”  “I quickly learned to speak clearly,” she says. “I am proud of where I came from and under no circumstance did I change my accent to hide that — I changed it so people in New York and New Zealand could understand me.” The comic, who performed to sell-out crowds and rave reviews at the Edinburgh Fringe, said Glaswegians routinely face the sorts of snide comments that would be considered unacceptable if they were directed against other groups in society. She recalls how the late writer Clement Freud sneeringly demanded a translator after she appeared alongside him on Radio 4. “When I go down to England I don’t do any gags for the first six or seven minutes. I just talk to the audience and I speak slowly and that usually helps them get attuned to it.” He believes the Glasgow dialect is unfairly maligned. “I don’t think Glaswegian is any more difficult to understand than other regional accents, like those in Liverpool or the east end of London,” he says. According to linguists, the genesis of the Glasgow dialect has much to do with the fact that the city has always been a cultural melting pot. James Scobbie, professor of speech science at Edinburgh’s Queen Margaret University, said Glaswegian remains one of the UK’s most distinctive accents. “All Scottish accents are very different from others in the English-speaking world. We have an ‘r’ that is pronounced, while other accents are ‘r’-less,” he says. The historical lack of social mobility in the city accounts for the accent’s resilience. Dr Jennifer Smith, a senior lecturer in Glasgow University’s English language department, says the city’s pockets of deprivation, which rank among the worst in Europe, have prevented the accent’s dillution. “We know that Glasgow is statistically poorer and there are a lot of deprived areas, so within those areas there is a lot of non-mobility,” she says. “In that situation, you get dialects passed down and down through the generations.” Smith believes greater television exposure could help Britain tune in, understand and even love Glaswegian. “The Newcastle dialect sounds very different from standard English, but people don’t seem to have as much of a problem as they do with the Glasgow dialect. There are quite a lot of Geordie accents in the media. The more exposure you have to different dialects, the more you pick up on them.” But the idea of employing translators to decipher Glaswegians’ diction has angered city fathers. Alex Mosson, the former Lord Provost who worked alongside Connolly on the Clyde shipyards, says: “It’s a lot of tripe. I travelled the world as Lord Provost and nobody failed to understand me.” Back in the Gallowgate a grandmother bristles at the suggestion that non-Glaswegians should need an interpreter. “It’s a pure brass neck, so it is,” she says. “We can un’erstaund every word o’ EastEnders and Friends nae borra at aw, but they cannae get the gist of whit we talk like. It’s oot a order.” Read full article here: http://www.timesonline.co.uk/tol/news/uk/scotland/article6879460.ece

Deals are said to have sunk when entrepreneurs from England or abroad were confronted with the patois synonymous with Rab C Nesbitt, the fictional string-vested Govan ne’erdowell.

Jurga Zilinskiene, the Lithuanian boss of Today Translations, insists the move is no gimmick and there is a real need for staff capable of making “Weegie” understood from Vilnius to Vancouver.

“We are aware that some of our foreign and UK clients can find the Glaswegian accent difficult to decipher,” states Zilinskiene in near perfect received pronunciation. “While it’s unusual for us to want someone to translate a dialect of English, there is a clear demand.”

The experience of Zilinskiene’s clients is not new. As reported in The Sunday Times last week, newly published MI5 archive documents revealed that the thick Glaswegian accent of Mick McGahey, the former vice-president of the National Union of Mineworkers, proved indecipherable to the security service operatives who bugged his phone calls.

Janey Godley, the award-winning comedian, is characteristically frank about the problems that come with speaking like an extra from River City rather than a BBC executive at White City. “I would love to say that people in my beautiful, cosmopolitan home city speak as clear as a bell but they don’t,” she says. “The accent is incredibly difficult, it’s very exclusive and not everybody gets it.”

 “I quickly learned to speak clearly,” she says. “I am proud of where I came from and under no circumstance did I change my accent to hide that — I changed it so people in New York and New Zealand could understand me.”

The comic, who performed to sell-out crowds and rave reviews at the Edinburgh Fringe, said Glaswegians routinely face the sorts of snide comments that would be considered unacceptable if they were directed against other groups in society. She recalls how the late writer Clement Freud sneeringly demanded a translator after she appeared alongside him on Radio 4.

“When I go down to England I don’t do any gags for the first six or seven minutes. I just talk to the audience and I speak slowly and that usually helps them get attuned to it.”

He believes the Glasgow dialect is unfairly maligned. “I don’t think Glaswegian is any more difficult to understand than other regional accents, like those in Liverpool or the east end of London,” he says.

According to linguists, the genesis of the Glasgow dialect has much to do with the fact that the city has always been a cultural melting pot.

James Scobbie, professor of speech science at Edinburgh’s Queen Margaret University, said Glaswegian remains one of the UK’s most distinctive accents. “All Scottish accents are very different from others in the English-speaking world. We have an ‘r’ that is pronounced, while other accents are ‘r’-less,” he says.

The historical lack of social mobility in the city accounts for the accent’s resilience. Dr Jennifer Smith, a senior lecturer in Glasgow University’s English language department, says the city’s pockets of deprivation, which rank among the worst in Europe, have prevented the accent’s dillution.

“We know that Glasgow is statistically poorer and there are a lot of deprived areas, so within those areas there is a lot of non-mobility,” she says. “In that situation, you get dialects passed down and down through the generations.”

Smith believes greater television exposure could help Britain tune in, understand and even love Glaswegian. “The Newcastle diale
ct sounds very different from standard English, but people don’t seem to have as much of a problem as they do with the Glasgow dialect. There are quite a lot of Geordie accents in the media. The more exposure you have to different dialects, the more you pick up on them.”

But the idea of employing translators to decipher Glaswegians’ diction has angered city fathers. Alex Mosson, the former Lord Provost who worked alongside Connolly on the Clyde shipyards, says: “It’s a lot of tripe. I travelled the world as Lord Provost and nobody failed to understand me.”

Back in the Gallowgate a grandmother bristles at the suggestion that non-Glaswegians should need an interpreter. “It’s a pure brass neck, so it is,” she says. “We can un’erstaund every word o’ EastEnders and Friends nae borra at aw, but they cannae get the gist of whit we talk like. It’s oot a order.”

Read full article here: http://www.timesonline.co.uk/tol/news/uk/scotland/article6879460.ece

How to open a boutique store that can help you earn good profit

How To Open a Boutique Store That Can Help You Earn Good Profit

It is very interesting to know how to open a
<b><a href=»http://www.open-a-boutique.com/»>boutique store.</a></b> There are many business firms running around us for earning money. Making money is undoubtedly the main objective of any business. Boutique also lies on the same line of earning profit. However it is important to note that it is not at all very easy to make money with a normal boutique. There are several things that you must consider before opening a new boutique store. For instance it is important to first arrange the capital, acquire legal permission from the authorized bodies for starting the business etc. It is true that the license and legal permits are very important in this type of business. It is so because this provides several benefits for example you can decrease certain amount of tax on the purchase of goods from the suppliers.  
1. Boutique is of various type, first thing you have to do is that to make sure which group of people you are focusing on i.e. for ladies, gents, kids or for all the groups. After reaching at a decision on this, you have to look out for the suppliers with best suitable prices. Make sure to check out the terms and conditions of the supplier properly and give your deadlines. Analyze the market and make plans about the products that you are going to sell in your boutique. It is good if you provide anything new to the customer.
2. The next step is to select the proper location for the boutique. In addition to this try to select an area where the foot traffic is more and have enough space for the parking. Malls are the other option where you can easily get space for the boutique. After selecting the location, the other main thing to do is to give an appropriate name to the boutique. Names play a very important role in any business. An impressive name attracts customers towards it. Give a grand opening to the boutique for enabling the customers know about you. Place advertisements on the local newspaper, magazines and on the local television channels. Due to this more and more people will come to know about your boutique.  
3. Furnish the interiors of the boutique beautifully for attracting the people visiting and passing by the boutique. It is better to have a collection of both old and the new trends in the boutique. You can never predict what the customer is willing to buy from the clothing store.
4. Hire qualified candidates who are well educated and well mannered. Guide the employees to behave very politely with the customer and inspire them to maintain good relations with the customers. This creates a great difference for the business.  You must provide knowledge sessions or training programs on fashion, new trends and on handling the situations like how to tackle the problems of the customer in the most effective and efficient manner for the employees. Give incentives and promotion according to the work of the employees.
If you consider all these above mentioned things then it is sure that you will get rid of the problem of how to open a boutique store.

With over 400 million members, facebook gets more traffic than google

how to make money on the internet

With over 400 million members, Facebook gets more traffic than Google. Facebook’s database also breaks down its member base by location, age, sex, language, and a few other filters. Clearly, Facebook delivers two of the main ingredients for a successful ad campaign: a large base and targeted delivery.

It’s easy to just jump into Facebook’s ad interface, run a test campaign, and learn from trial and error, but it also might be expensive and time consuming. Thankfully, marketers can learn from experienced Facebook marketers and avoid wasting time and money. One such marketer who thoroughly analyzed and mastered Facebook’s ad system is veteran affiliate marketer Jonathan Volk. He recently released Facebook Ads Guide, which spells out how to effectively set up Facebook ad campaigns and hit profit targets.

The owner of this guide is a professional marketer who has only recently discovered that he could get much more traffic and better results from the traffic from Facebook compared to the other traffic sources that he has been using before. It utilizes the concept of affiliate marketing, which is not something new in the industry, to combine it with the latest and most popular social networking website Facebook.

Facebook Ads Guide is a step by step guide that covers the key stages in effective Facebook ad campaigns.

Selecting Offers to Promote

Besides a quick primer on how affiliate programs work, Jonathan identifies the types of offers that work well on Facebook.

Selecting Demographic Targets

Jonathan teaches you how to analyze your offer and find the demographic groups in Facebook that would respond well to your offer’s online classifieds.

How to write effective Facebook Online Classifieds Ads

Ads that have low click through rates make less money. This section outlines Jonathan’s methods on writing ads that get clicked a lot.

Bidding Techniques

Jonathan breaks down the differing ad campaign types in this section and helps you decide which goes best with your offer.

Campaign optimization

Jonathan steps you through his techniques on how to maximize your campaign’s effectiveness–tricks on how to increase landing page conversions, overcome banner ad fatigue, and other ways to increase your offer’s effectiveness. Since this section highlights Jonathan’s marketing analysis and expertise, this section is easily the most important in the whole ebook.

The Verdict on Facebook Ads Guide

After reading this guide, I quickly realized that it doesn’t just teach me how to market on Facebook. It also breaks down WHY I should take certain steps and analyzes everything from this key marketing question-how will this make my offer sell better? Not too many affiliate marketing ebooks do this since most concern themselves primarily with HOW to do something instead of going through the very important analysis experienced marketers use.

There are two types of marketers-successful ones and those that fail. Those that merely focus on HOW to do something and those who get WHY something works. Jonathan Volk’s Facebook Ads Guide goes beyond the usual «how to» format that, frankly, floods the Internet. Jonathan goes several steps further and gives the reader the profit-centered analytical perspective they need to benefit fully from Facebook’s advertising potential.

Throughout these years, Jonathan has been able to generate millions of dollars in affiliate revenue, most of which are coming from his Facebook advertisements that he has only recently started creating about 10 months ago.

You will find more details here about Facebook Ads Guide.