Just like marketing a garage sale

Just Like Marketing a Garage Sale

Anyone who’s started his or her own business (be it brick and mortar, online, even something as simple as garage sales on the weekend) will tell you that the most important aspect to keep your business going (and so you make profits) is marketing.

Starting out with something as simple as a garage sale, think about what types of marketing there are. Most often you’ll find sharpie-scribbled cardboard signs stapled to telephone poles with a big arrow pointing in the direction of your «business». Now, you might laugh and say that isn’t marketing, but in reality that’s fundamentally all there is to marketing. You have a product or service and you want people to know about it. Simple as that.

Continuing with the garage sale analogy, there are plenty of other ways you can market yourself. I’m sure you’ll tell your neighbors and friends. And maybe you’ll even post an ad in the PennySaver or on Craigslist. These are all forms of direct marketing.

Possibly the biggest factor to a garage sales success is its location. If you live in an apartment, you’re obviously very limited to how successful you can become. In an apartment complex there just isn’t very much room to display your goods. You can put up signs, tell your family and post bulletins, but they probably won’t do very much good if people can’t get to your business. Now, what if you lived on the corner house next to a main road? Granted, people don’t usually move their homes to have a garage sale (it’s usually the other way around), but this is another example of marketing; and it’s very direct.

Okay, so how else can you market and advertise your sale? Is there anything else you can do? Yep. There are still plenty of other things you can do. Your garage sale is going to top all others.

How about expansion? Talk to your neighbors and plan a group garage sale. Get your whole street involved and you’ll have turned your garage sale into an antique mall. Want to expand even more? Maybe you could start a website. Take pictures of everything and let people shop online and you can ship them their orders.

Now that you’re starting to get big, it’s time to get some press coverage. Call up your local newspaper and let them know what you’re doing on your street. That’s a free ad in the paper which means more customers and more profits.

By now you’ll have run out of things to sell, so it’s time to bring in a wholesaler. Look for companies that sell faux antiques and order in bulk. Give each house on your street its own product line. Build signs, decorate your lawn, put up twinkle lights and you’ll be a phenomenon.

Next up, hire a camera crew and record your own TV commercial. Play it locally first and then move it to cable stations. By now, you’ll have competitors. Other streets will want a piece of the pie. And now you’re back to square one. That’s what marketing is all about. Time to start something new!

Implementing change in the healthcare system

Implementing Change In The Healthcare System

For many of us change is a difficult process. In organizations like healthcare it seems to advance at a snail’s pace sometimes. There is a need for change in healthcare, most agree, though we would be hard pressed to agree upon the changes needed. One incentive for change is pay-for-performance programs now beginning in several areas. I would like to describe a couple that affect primary care physicians and then give a few suggestions as to how to adopt changes to take advantage of these programs. Even if you are not in a primary care physician program, the methods suggested for change will be helpful, I believe.

In 2006 Medicare plans to institute a pay-for-performance program at the primary care physician level. Right now a model is being tested and seems to be doing quite well. In several states Blue Cross Blue Shield organizations are testing pay-for- performance programs. Here in West Michigan, Priority Health, a healthcare insurer, has promoted such a program for over five years. How does this work, you may ask? Priority Health, for example, funds the program for each of its patients a set amount. Doctors who meet a requirement of the program for a patient are rewarded with extra money for that patient. Hence, with many patients the income for the practice can be boosted considerably. The fact is that many are not rising to the opportunity. With planned cuts in Medicare reimbursements over the next few years, this source of income cannot be ignored! Healthcare programs need to change, no matter how difficult.

The impetus for change should rest with the leadership of an organization, although the change should not be the sole responsibility of the leaders. Representatives from all parts of the organization should be involved. Once the need for change in a process is agreed upon, either because of extra revenue from pay-for-performance programs or other agents or data that positively affect the bottom line, leaders should convene a task force to plan the change. With input from all, leaders should map the process as it currently exits and then should make a new map of how they would like it to be to incorporate the positive changes. The new procedure should be standardized for all to adopt.

How do you go about adopting these changes on a daily basis? This is probably the hardest part. Because humans learn in a variety of ways, it will take a variety of ways to implement the changes. The implementation of the changes should be based upon the learning styles of the individuals involved. Let me provide an example using the Medicare program. A patient who enters the Medicare program is entitled to a paid initial physical. A primary care physician should take advantage of this. Many don’t. If I were the manager of such an office, I would remind my staff who set up appointments to be aware of this fact. I would remind them at regular staff meetings. I would post visible reminders in the office. I might even have a message flashed on the computer screen once in a while. Then I would review the appointments of patients who have become Medicare qualified and see how many had their initial physical or were booked for it. I would adjust my methods to remind staff of the need for such examinations and continue to improve on this until the office achieves 100% compliance with the goal.

Booking the exam is not the only needed change. Doctors who perform the physical must accomplish examination details and actions laid out by Medicare. Hence, to be paid for the exam, each doctor must adhere to the exam details. I would help the doctors accomplish this in a variety of ways, depending on the doctor’s learning style. For example, a checklist of the exam details might be included in the patient history folder when the exam is performed. That way the doctor will not miss any steps. As the leader of the change, I would check with billing to see that all the steps were performed and adapt new approaches or reinforce existing ones to see that the changes are accomplished 100% of the time.

Changes such as these should be a part of a continuous quality improvement program at every healthcare provider organization. Let me quickly review the most important steps. First leaders should identify the changes needed. Then, the leaders should convene a committee of all affected staff to develop how to accomplish the change. Once the staff agrees upon the approach, the leaders should develop ways to implement the change on a daily basis adopting methods that incorporate learning styles of affected individuals. Then, they should continually analyze the progress of the changes and make necessary adjustments until the goals are accomplished. They should then audit the changes occasionally to be sure that the organization doesn’t fall back into old habits.

I believe that adopting such a change process will dramatically help at your site. You will see savings in time, increased patient or client health and satisfaction, as well as an improved bottom line!

How can getting in control

How can Getting in Control!

In a world where «too much to do and too little time» is a common mantra, there’s a sense that everyone and everything has more control over our day than we do. While we might be at the beck and call of clients, there are still areas where the culprit is none other than ourselves. Using the word «control» as an acronym, let me suggest ways in which we can begin to gain some relief from self-induced pressure.

Can the clutter. Do you walk into your office and instantly feel a sense that you could get buried in all that mess? Papers are piled on the desk, on the floor, and in tiered boxes. Note that if this is your natural style of organization, you’d feel pressure by having items out of sight! But if you’re like a great majority of people, clutter only adds to the time spent in finding what you need. Do you use everything that you have on display? Can you find items when you need them? If you’ve answered «no,» proceed to the next recommendation.

Out with excess paper. Examine what surrounds you. What can you throw out, give out, leave out? If you are months behind in journals and other publications, scan the table of contents and keep only those items, which you KNOW you’ll need. Throw the rest away.

No, not, never, not now. Say it. Practice it. We frequently nod our heads «yes» like a wind-up toy because of guilt, fear, or a sense that obligation. Ask yourself, why do you say «yes». Perhaps even a «not now» would suffice. I am convinced that if we do not put limits on our time, it will vanish with our unknowing permission.

Talk up. To curtail long conversations or meeting, learn these sentences. «I would like to be able to talk with you but I have another engagement. Can you please tell me your request (situation, concern, etc.) in 25 words or less?» First, you won’t be lying with your opening statement. You will always have another engagement — even if it’s with the report in your computer. Second, you have indicated a willingness to respond. You have merely put a concise cast to the conversation. It’s amazing how «25 words or less» can increase the speed and fluency of conversation. As a variation on this theme, you can also curtail a drawn-out conversation with this question: «How would you like this conversation to end?»

Read only what matters. And what matters concerns your business, your future, your soul.

Operate early. This can mean everything from getting up early to doing things early. If you pack for a trip, don’t wait until the last minute. Prepare, in advance, your suitcase, your briefcase. The only things that need to be added are last minute items. Create artificial deadlines, which are in advance of the true deadline. You’ll always feel more in control.

Lighten up. Perfect isn’t always perfect. Look for and relish the unexpected. There is serendipity when we allow ourselves to surrender to events and times over which we have no control. The weather-hold that keeps my plane grounded allows me to complete a piece of writing I could not have finished. The shop which closes just as soon as I approach the door lets me walk down the street and find other stores which I had never noticed before.

Getting in control is ultimately about getting clear on our work habits, our priorities, and our values.

If you are an overworked executive, an entrepreneur, a stressed-out employee who knows there’s more to life than receiving a paycheck, then this book is for you.

Here is step-by-step supportive advice—based on the experience of real people who have made advantageous career choices—that will enable you to find and maintain a pro-active balance in your life and occupation.

Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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How to brand your business

How to Brand Your Business? Find Out Today

Perhaps every contractor has a dream that one day they can build their own construction empire. However, to do that, you must first be able to generate sales and grow your business by means of attracting more and more customers. It is important to see every aspect of the business growing before you can even fulfil this dream. Your business doesn’t grow by merely creating a plan. A quick follow through is needed in order to build your business and create a strong brand.

Creating a strong brand for you business is not necessarily a piece of cake. It requires hard work, and possibly even some training in the areas of marketing and brand management. However, you may begin creating a high-value business image through the following steps.

1.    You must analyze your business and what you want your company to represent. Take into consideration the list of services you provide to your customers and think of adjectives that would best describe these services. Are you quick to finish the job? What kind of assurance do you give to your customers that you will produce some quality and efficient work? Do you have a 24 hour response time on a client inquiry? Those are just some of the questions you ask yourself that would lead you to create a brand statement, image and soon advertisements and marketing propaganda. These will then help you leverage yourself against your competition and this will set you apart from the rest.

2.    Add some color into your brand. Visual representation is part of creating a strong brand. If you want people to remember you and think of you when faced with the words contractor or construction company, you have to be able to add life and vibrancy to your logos, advertisements and other marketing schemes. Add these visual representation to your personnel’s uniform or to your truck and you will see a growth in your sales because people will be flocking in to your store or your office more after this.

3.    Think of a logo that is easy to remember and hard to copy. Your logo will be your main branding icon. You need this so that everywhere you go, and wherever your logo is, people will know that this represents your business and the kind of quality service they need in their homes. This is part of your visualization strategy. Most strong and popular brands are known for their logos. The big letter and rounded shaped M is for McDonalds, the sign of a crocodile is for Lacoste – if you will notice these companies have been in the market for years. This is because their logos is part of what differentiates them from the flock. It builds a certain image into the people’s head that when they need the services you provide, it is you that they should go to and not to your competitors.

4.    Choose your words carefully when making your marketing collaterals. Your message should be clear, concise and creative. You will need these kinds of messages to create your own branding statement, quotes that you want your customers to remember and slogans for your marketing campaigns. You don’t need a professional doing this. You can certainly do this on your own. No additional training needed. If you have carefully done step 1, then you have all the information you need to get this job done.

5.    Be creative in representing yourself. Know how you want to introduce yourself to your customers and strategize. You can email, send some direct mails to your contacts and get referrals from your existing customers. If you have additional budget, advertise. Put yourself out there and generate as much leads as you can.

Ivybot review — ivybot is a scam

IvyBot Review — IvyBot Is a Scam?

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