How to increase profits with great marketing materials

How to Increase Profits with Great Marketing Materials

A well thought out, complete marketing materials is very crucial for all business ventures because it helps you to attract and retain customers, which is one of the most crucial aspect of a business.

The marketing materials are indispensable to any flourishing business house. It is the lifeline of a successful business. It is the foundation of all other operational and management activities. Marketing materials offers a wealth of information that if applied correctly can ensure substantial profit earnings.

Therefore, it is mandatory on the part of the business owner to build up a complete, successful marketing material to ensure profit and revenue generation. A useful marketing material is bound to improve your turnover and add to your profit limits. You should have the capacity to persuade customers that you have the best product or service for them at the quoted price. If you fail to convince the potential customers, then you are bound to lose your time and money. This is where the marketing materials come into play, and this is why it is so vital.

The marketing material is an exceptional tool for identifying and increasing strategies for extracting good returns.

Business Advantages

identifies requirements and needs of consumers
determines order for product
aids in design of products that accomplish customers wants
outlines events for generating the cash for day to day operation, to refund amount outstanding and to turn a profit
identifies rivals and analyzes your product’s or firm’s cutthroat advantage
identifies new product areas
identifies new and/or possible clients
allows for test to see if strategies are giving the preferred results

Business Disadvantages

identifies threats in your production skills
leads to defective marketing decisions based on shockingly analyzed statistics
creates impractical financial projection if information is interpreted wrongly
recognizes weaknesses in your overall business marketing materials

Indian handicrafts exporters an exquisite collection

Indian Handicrafts Exporters An Exquisite Collection!

The largest segments of the Indian Economy is the textile industry. India is known for its handicrafts, bed covers, cushion cover, bed spread, decorative and hand embroidered table cloths and door mats and carpets are quite popular ones. People from across the world, buy textiles online such as embroidered bed cover, bed sheets, table cloths from Indian handicraft suppliers. These handicrafts are shipped world wide as they are in great demand across the world. Handicraft exporter show cases the handicraft products designed by local handicrafts makers and they and their products get popular this way. The exporter arranges for a quick delivery services. Thus these craftsmen get global recognition due to the exporter.

Home furnishings, jewellery, decorative items, table accessories, antique armoury, paintings, garden accessories, furniture, nautical instruments, garments, toys and dolls, home products and antiques, decorative lightings, kitchen ware and timers, clock etc. and the list is endless, you can find a volley of antique crafts and embroidered articles online. If you are a handicraft lover, then, you should look at the online range of Indian embroidered and hand made products.

Customer trends and needs vary. In order to boost the handicraft industry, exporters are constantly updating their products according to customer’s demands. And keeping the customer’s interest going, they always create some thing new every time, you click online to purchase.

The exporters of handicrafts are constantly updating their products according to customer trends to increase sales and boost the popularity of their hand woven products in the overseas domain. The enriched repertoire of Indian handicrafts has many miles to go and the handicrafts exporters can help considerably to walk down the miles.

Pottery made out of ceramic and clay can have beautiful designs carved on them. Such hand carved work is in great demand in America, Europe, West Asian countries. Other handicrafts include items made up of glass and ceramics, marble and stone crafts, jewelleries, terracotta products and leather crafts, earthenware, woodwork, sculpting, scarves, shawls, textiles, embroidered and knitted goods, zari items.

Online Searchable List of Indian Importers and Indian Importers offer you all the information you are looking out for right from your jewellery to decorative handicrafts etc. Searching it over the internet offers you a greater choice of products across various countries offering information about business to business marketplace for importers & exporters, manufacturers and suppliers. What ever you are looking out for, you can find it easily.

How to raise your business capital

How to Raise Your Business Capital

Contrary to most people think, gathering your startup capital is not that hard. You just have to have the right ideas that you are sure can make you rich. Not just that, be sure you have established a good reputation and credibility — the most important things to get your investor’s trust.

So what’s the first step? Build a proper prospectus! Include curriculum vitae of your education, training, experience, and accomplishments. Also include personal qualities that might be counted as an asset to your potential success.

It might also help to include a list of all the various loans you have had and to where you used those loans. Do not forget your history in paying them off.

Explain in detail the purpose of that money. Since it is for a new business, you will have to show your proposed business plan, your marketing research, and projected costs. Also put the anticipated income, with a summary for each, for at least the next three years.

It will be best to base your cost estimates high and your income projections in minimal returns. Businesses, especially those only starting up, have their ups and downs. Doing your financial estimates this way will help you go through these ups and downs.

Describe your proposed business in detail. Explain its uniqueness and how it differs from other competition. Also putting the possibilities of an expansion will help catch an attention.

State precisely in your prospectus what your investor will get in return for using their money. Define the percentage of interest that you are willing to pay him, and the period when you will pay. A good example is what happened with my friend. He lent his money to a farmer for agricultural purposes. In order to pay, this farmer gives my friend a partial of his crops every harvest time.

Attract your investor. Interest and persuade him to lend you his money by spelling out in details the benefits he will get for investing in your business. If possible, give him proofs from your marketing research.

Now that you have a proper prospectus, you now know how much money you want and how to use it, and how you intend to pay it, here are the ways to look for investors.

ADVERTISE. Nothing beats proper advertisements. Include in your ad how much money you want. State the nature of your business and the kind of return that you are promising on the investment.

DIRECT SELLING. This is really not selling but I like to call it that way. You directly «sell» your business proposal to people. Host a party and invite your friends over. Explain the business plan, the possible profit, and the needed startup capital. Give each of them your created prospectus. You can promise to make them your partner in exchange for their thousand dollars investment to your business. But of course, you must first know the rules for this partnership.

NETWORKING. Sounds like selling products, too, but I also like to use this term. Try talking to your lawyer, accountant, or banker. Show them your prospectus and ask for their advices. In addition, you might as well ask them if they knew someone who can be a possible investor to your business.

INVESTMENT COMPANIES. Don’t forget that there are investment companies that were put up for this cause. Try looking for them in your local area and try approaching them. Show them your prospectus and explain to them the details of your business plan.

BROKERS. There are Money Brokers that will take your prospectus and do your job in finding investors. There are good brokers and not so good brokers. So since money brokers require payment, you might want to check them out first before releasing any money to them.

These are just some ways to raise money for your business capital. But this is just one part of it — getting money from investors. There are other ways to raise money, including garage sales, loans, and selling out your stocks. Either ways, it’s your choice. Choose something that you think will be best for you and your business.

How to find online work

How to Find Online Work

The Internet has opened a new horizon to enhanced opportunities in many fields of activity. This amazing advancement has turned the world into a global village and has brought notable improvements to communication and the access to information. The Internet has also had a positive influence on the working environment, as it has opened the way for a new form of employment, namely online work.

Home jobs are not an entirely new concept. This form of earning a living was also popular before the Internet era, but definitely not to the extent that the World Wide Web has made possible. You can now get a job online and enjoy all the benefits that come with working flexible hours from the privacy of your home. In addition to convenience and flexibility, at-home jobs do not impose any geographical restrictions. Even if you live on a remote island in the Pacific or in a small village in Africa, you can still apply for one of the high paying jobs that you can find online, so long as you meet the most basic requirement of having a computer and an Internet connection. And speaking of requirements, there are many Internet jobs (USA jobs and international ones) that require no skills and previous experience. Virtually anyone can qualify for such positions, if they are ambitious and committed to finding a good job online.

If you have had any type of job that required a strict schedule, commuting, sharing the work space with other people and brought very few financial satisfactions, it is easy to understand why you would consider at-home jobs. If you have other priorities, such as raising kids, or suffer from an illness or condition that prevents you from going to work every say, stay-at-home jobs are the ideal solution. Not only do they come as the perfect answer to your flexibility problems, but they can also bring you a greater satisfaction in terms of money. If you have done any research at all concerning home jobs, you probably already know that the average annual salary can exceed $60,000, even for unskilled individuals.

The obvious question at this point is “how exactly do you find such high paying jobs?” Well, the process is not at all complicated. The Internet is abundant in ads for at-home jobs and there are several other ways to come across web job opportunities. However, the best way to get a job online if you are under qualified or have no skills at all is to use the services of a recruitment web site. Creativity and innovation are usually the only requirements. No matter your country of residence, your skills, training or previous experience, creative jobs are widely available on the Internet these days. All it takes is for you to have a computer and Internet connection, as well as the ability to work from home for a number of hours each day, which may vary from job to job.

These tech jobs are also the solution to overcoming the problems brought about by the international economic crisis. If you have lost your job or find it impossible to make ends meet on your current paycheck, online work is the solution.

How to handle poor performance — what if it doesn’t work out

How to Handle Poor Performance — What If It Doesn’t Work Out

What do you do after you have coached and counseled an employee and they still do not meet performance expectations or correct the behavioral issue(s)? It can be a challenge to decide if an employee is going to succeed in their role.

You can’t change a person’s effort or behavior…only they can. What you can do is give them: Clear performance expectations, effective training and provide them with a respectful work environment.

FORMAL DISCIPLE PROCESS

Some companies have a formal discipline process….verbal notice and then written notice indicating to the employee the seriousness of the problem. Both types of notices are documented and included in an employee’s file. During this process, an employee realizes that their job is in jeopardy and they need to make the necessary changes.

SUGGESTION

If termination is the recommendation, ask yourself…Are you asking for the same performance from all of your employees? OR do just not like this person? If your evaluation is based on personality, be careful because in the U.S. the employee can potentially have a legal case against you and the company. Keep your evaluations around performance that you have monitored and you will satisfy legal requirements.

MANAGER’S EFFORTS

Most managers give the employee several chances to solve the performance or behavior issue(s). If it is a performance issue, it may take a bit more time to solve the issue if they need to increase their knowledge. Behavioral issues should be resolved by the employee quickly….for example, lateness, sloppiness or negativity.

A manager faces several issues with a low performing employee. Besides not meeting the expectations of their role, the individual also affects the rest of the team. How are the other team members reacting to the individual’s low performance or behavior issue? Usually the team members are aware of the performance issues, though they may still react if you terminate the employee.

==>Here are some concerns managers express when termination is considered:

**You have given a lot of your energy to the employee’s success and believe if you just find the right motivator, the employee’s performance will meet standards.

**You have no time to find a new person. The cost of recruiting and training a new person is high. Heavy demand to meet business deliverables and you can’t avoid being short a person.

**How will the rest of the team react to the termination? If the individual has contacts with vendors or other external relationships, how will they react to the change?

DECISIONS

You can’t fix every employee issue. What you are required to do is managed the situation effectively to minimize the impact on the employee, the rest of the team and the business.

If the employee is not able to meet their job responsibilities, and you have coached and counseled them, the most respectful action is to move them out of that role. If you can find another role that suits their talents, then offer them the opportunity. If not, then you will need to address the issue and terminate the employee.

NEXT STEPS

Find out what your company’s policy is regarding terminating an employee. Small companies may not have a Human Resources Department, though they usually have legal counsel that can guide them. Though most U.S. states have «at will» employment laws, you are not an expert on employment law, so pass your documentation on for review and support with your decision.

==>Termination

Always refer to your company’s policies and procedures before terminating an employee. Here are some guidelines to help you through this process:

**Create the final termination document, setting forth the reason(s) why employment is being terminated.

**Review the employee’s file, records of prior counseling, verbal, and/or written warnings, and any other pertinent documentation with Human Resources/Legal.

**Decide when and where to hold the termination meeting. Select a private location, away from view by other employees. The best time for the meeting is at the end of the day to minimize interaction with coworkers both before and after. The middle of the week is preferable to a Friday, as the employee can immediately start their job search.

**Anticipate and be prepared for the employee’s reaction to the termination — are there security issues?

**Notify the appropriate department to secure the computer and telephone systems, security badges, passwords, keycards, and other company property.

**Make sure you have an Exit document in place so that you can forward to the appropriate people in your company.

**Plan for the employee to get personal items from the work area.

**Create a list of all people who will be affected by this termination and decide where the work is to go after the person leaves.

**Plan the message for notifying clients and employees who work with the impacted employee. This should be coordinated with Human Resources and/or legal counsel. It’s important that the message also is respectful to the departing employee.

CONDUCTING THE TERMINATION

**Arrange for a representative from Human Resources to be present. If you don’t have a HR department, make sure another manager or supervisor is present. Never do a termination alone.

**Stay focused on communicating the facts of the decision — do not let the discussion become personal. Focus on the issue and not on the person.

**Be ready for the employee’s reaction and let them share their reactions. Have a time limit in your mind, so you can help the employee move forward. Otherwise, they may try to talk you out of your decision.

**In some companies, the manager gives the notice and the reasons behind the decision. Then HR takes over and helps transition the employee out of the company.

**Do not allow for negotiation; emphasize that the decision has been made and it is final.

FINAL THOUGHTS

**Advise co-workers that the employee no longer works with the company. This should be coordinated with Human Resources and/or legal counsel.

**Advise supervisors and co-workers what the «company statement» will be for clients or others calling for the employee. (Usually inquiries go to Human Resources or one specific individual in your organization that knows how to respond to outside questions.) Even if the employee resigns, it’s important to construct a «company statement.»

**Communicate to all parties affected by this termination and let them know how the work will be completed going forward.

**Document the termination meeting and place all documentation in the employee’s file.

It’s difficult to terminate a member of the team, though it is your responsibility to handle the situation. Just remember to treat the individual with respect throughout the process.