Importance of online business tracking

Importance of Online Business Tracking

Any online marketing carries with it the risk of making mistakes small and big. Tracking provides you with information on which parts of your business campaign has been successful and which hasn’t, along with the reasons as to why it failed. As with any Pay Per Click (PPC) campaign, typically site visitors will increase, sales shoot up and everything will seem to be going well. However, tracking your PPC campaign will provide you with better visibility and insight into your website and its inherent functionality. Then it becomes very easy for you to understand how your site visitors are using the website. No matter how good the site design, what determines future sales and strategic marketing campaigns, is consumer behavior on your site. Tracking helps provide you with these statistics.
What needs to be tracked on the site is largely determined by what you want to obtain from your PPC campaign. If you are selling products online, it’s natural you want more sales out of your site. With a service-based site, you want to know how many enquiries you’re getting from site visitors. An efficient tracking system can provide you with valuable information about how to refine your campaign to maximize ROI. To ensure your business goal is achieved, you need to track your PPC campaign and your site traffic behavior.
Nowadays several tracker software contain free hit counters to track one or many pages of your website, weblog or homepage. In search engines you need proof that repeated pay-per-clicks are not coming from the same user. When you get clicks from a place with which you have no existing business, then that will be considered fraud. As part of your marketing and promotional campaigns, you need to ensure fraud control.
Site stability along with site accessibility and operational stability is very important in a website. Having a prompt response to any crisis situation maximizes downtime and helps to ensure satisfied customers. Site monitoring and site alerts are essential for ensuring a sound tracking system. The use of several site-monitoring points eliminates any chance of getting false alarms. For example, when accessibility problems aren’t caused by your resource but are the results of improper connection between your system and the site. If an error gets detected, the system will keep ongoing checks on the status of the resource and when it’s accessible again, you get a message notifying you about its restored functionality and also about the duration of the resource’s unavailability.
There are several e-Book sites, which provide easily downloadable books in PDF or other formats. With such freeware available, site traffic is bound to shoot up. Thus, site tracking in such cases is an absolute must.
There are several tracking software which can accurately track every link on your website and tell you the exact number of clicks you are sending to an affiliate program or a promotional partner. They also give information on the accountability for the site traffic you direct to other web sites and affiliates. They also monitor internal links so you can keep track of your site visitors, which links they visit more and their behavioral patterns.
So, how can you go about tracking the effectiveness of the links on your site? Link popularity checker helps to quantify and measure your website links’ effectiveness. In layman terms, link popularity means the total number of links or «votes» that a search engine finds for your website. A website is a volatile place where pages and links are dynamic in nature. Hence, it is essential to ensure connectivity between links and a proper navigational flow. Dead link checker helps to identify dead links in your website and eliminate them. Equally important is to ensure that all live links are in order and fully functional. Live link checker helps to ensure this.
Banner rotation ensures a good flow of site traffic and generates high revenues for your site. It is essential to have more than one banner to promote each product. Once a site visitor sees a particular banner more than 3 times, he/she will typically ignore banners, which make their appearance repeatedly. If click-throughs are declining, then it’s a steady indicator that you need to rotate your banners more often.
Directories and link submission forms are very important from a search engine perspective. You need to submit your link to the appropriate category. Else, it will lose its significance and context. There are several rules and guidelines in place for link building and link submission which ensure that the submission and approval process is as smooth as possible. It’s essential to provide concise names for links to avoid excessive text. At all cost, avoid spam filled links and most importantly chose the right directory. Any successful link submission campaign will maximize your time so that you get listed in the most directories possible.

Iso 9000

ISO 9001:2000 is the standard that provides a set of standardized requirements for a quality management system. ISO 9000 is a family of standards for qua;ity management systems. ISO 9000 is maintained by ISO, the International Organization for Standardisation and is administered by accreditation and certification bodies. Some of the requirements in ISO 9001 include

a) a set of procedures that cover all key processes in the business;
b) monitoring processes to ensure they are effective;
c) keeping adequate records;
d) checking output for defects, with appropriate and corrective action where necessary;
e) regularly reviewing individual processes and the quality system itself for effectiveness;
f) facilitating continual improvement

16 Steps For ISO 9001:2000 Certification

1.Top Management must take a firm decision to implement Quality Management System based on ISO 9001:2000 standard.

2.Top Management must allocate proper resources to implement the above decision.

Human Resources (Management Representative {ISO coordinator} & Core Team to «prepare,implement, maintain & improve» the Quality System).
Time (minimum two to three hours per day (of core team) for initial three months till achieving ISO Certification & afterwards at-least one to two hours per week
Financial Resources. (Fees / charges for Trainings, documentation / consultancy (if outsourced) & ISO Certification / audit charges.

3. Form a core team comprising minimum two employees from each department and appoint one member of core team as a Management Representative to co-ordinate all ISO 9000 related activities.

4. Establish a Training Plan.

Awareness Training for all employees (as it is a team work and all employees are part of Quality
Documentation training for core team
Internal Auditors training, to at-least three to four members of core team

5. Implement training plan / Conduct in-house training seminars or send your employees to attend open house training seminars for above mentioned training seminars.

Awareness Training for all employees
Documentation training for core team.

6.Review the Existing Business Systems in your organization in comparison with ISO 9001 requirements. (Gap analysis exercise)

7. Formulate Quality Policy [Guiding document] and Quality Objectives [functional / departmental targets / goals]

8. Formulate Six Mandatory Quality Procedures required by ISO 9001:2000 standard.

9.Formulate other Quality Procedures (QP), process flow charts (QFC), departmental work instructions (WI) & other documents required to conduct the company operations and complete the «Quality Manual».

10. Implement the Newly established «Quality Management System» from a planned / fixed date.

11.Arrange for «Internal Quality Auditors Training» to at-least three to four members of Core Team. (Develop Self Assessment Capability)

12. Conduct first Internal Quality Audit. (After a gap of at-least 30 days from the date of implementation of system).

13. Make Application for certification to Certification Body

14. Conduct first Management Review Meeting and then call Certification Body for conducting on-site audit of your Quality System.

15. Initial Audit / Assessment by Certification Body and receiving «Recommendation Letter», (like a provisional certificate) at the time of closing meeting.

16.Receive original Certificate from Certification Body. (normal time frame — within 21 to 30 days from date of recommendation letter)

Improve your credit scores through free credit report statements

Improve Your Credit Scores Through Free Credit Report Statements

Have you ever wondered how loaning companies, banks, and even other huge investors make up their decision whether if they would decline your application or approve it? That’s right. These establishments take a look at your credit score which is indicated in your credit report.

What Is A Credit Report?

A credit report is considered to be a brief, yet accurate financial history for one whole year. Your credit report statement is where these companies base their decisions — as they would be able to see whether you have had some problems when it comes to paying your monthly bills, or whether if you pay on time. Your debts (if any) are also included in here, as long as the other purchases made from your credit card(s) or any other means of purchasing or paying for shopped items.

As an individual, you can benefit a lot from getting a free credit report. You can easily anticipate whether you will have your loan approved or not. This is also one way wherein you can keep track of you yearly expenses, and even financial records.

Through proper monitoring, you can also determine whether someone has tried to steal your identity or also known as identity theft. This is a rampant crime worldwide — and you have to be aware of these tings. Since your free annual credit report gives you a brief explanation and figures on your previous financial statement, you may determine whether someone has tried to fake your documents and forged your accounts.

This way, you can easily report that kind of incident immediately to the bank, and report the account is fraud. You can also have a lawyer checked and have that case investigated — that way, you can find who the potential suspect or who is the one responsible for identity theft. Identity theft is a serious crime that you do not want to take lightly.

Taking things back to your annual financial statements, there are various bureaus that can help you out and offer you a free credit report. Most often, the reason why these bureaus and companies offer this kind of service for free, is that they have set a particular budget for this one, and at the same time, they earn profits through companies advertising and visitors to their site. Once that you have been a customer, and that you have been obtaining your annual financial report, they can also offer you other kinds of services related to the field.

Obtaining a yearly financial free credit report or credit status plays an important role — make sure that your identity won’t get stolen, and that keep track of your other financial statements and even financial history; who knows, you can have your next loan approved in no time!

How to become an achiever

How To Become An Achiever

Go back to your school days. Think of some friends who could never finish their examinations? They always had some or the other excuse to leave few questions unanswered. In our life, we come across people who never finish what they begin to do. They are always having some very good excuse for not finishing the given task. These people never achieve anything in their life and are full of complaints about their fate, their friends, their family, and the world in general.

On the other side, we find some stars, who finish the most difficult work finding different ways and overcoming insurmountable obstacles. Why this difference? If you study carefully, a non-achiever will always begin some work with great enthusiasm, then slowly the enthusiasm will get replaced by tiredness and excuses and by the time he/she were supposed to finish, he/she would have invented excuses. Whereas the achievers don’t show enthusiasm, but it seems that they are studying the situation. After some study, they plan out the way to finish the task and then begin. They stop only after finishing it. Right from beginning, you will find determination in them that they would be able to do it.

Can we turn a non-achiever in an achiever. Yes. It can be done. The first step is to talk to the non-achiever and without hurting his/her self esteem, point it out that the achievements are very low. Then in a friendly manner, and without making any criticism, ask them for the reasons. They will come out with their old script of how things never turn out right for them. Listen them out. Don’t get irritated. Don’t show any expression but understanding on your face. Let them know that you are for them and not against them. Tell them that you understand what they say.

Now is the time to plan something with them. Give them a small task and monitor the progress. As they proceed, you will see the signs given before. At this juncture, gently show them different ways to finish and tell them that the happiness of completing the job will be much greater than the happiness of blaming others if the job remains incomplete. Carry out this exercise few times with them and they will begin to realize their mistake. They will slowly begin achieving and turn out a lesson for other non-achievers.

This problem is found by many employers in their employees, by many parents in their children and by many coaches in some members of their team. The trick lies in being with the person, rather than taking the role of a judge.