How alan’s website could easily make more money

How Alan’s Website Could Easily Make More Money!

My Australian friend, Alan, recently got in touch for advice on how to make more money from his recently set up website. Alan is into natural health treatments, so his simplehealthmaintenance.com website is one that offers natural solutions to health problems.

Alan asked for my advice as to how to monazite this new site, knowing that I have had success with Google Adsense.

First off, Alan needs to consider whether sales are his primary objective. If so, the addition of Adsense to the site, whilst bringing in extra income, might reduce potential sales.

Adding Adsense to his site would be a quick & easy way to make money. I suggested a horizontal Adsense link, just below the main navigation bar which runs across his index or home page. This would look natural and looks like part of the website navigation.

Also, the addition of a Google skyscraper unit on the right of his page would add value to the site, and also increase his income, but without detracting from his primary objective of sales.

Now, Alan is an expert on health, but not so good at search engine optimization. His heading for the page of “Simple health treatments by non-invasive electronic acupuncture” may explain what the page is about, but it isn’t going to get him hordes of traffic from the search engines — no-one is looking for either “simple health treatments” or “non-invasive electronic acupuncture”! Zoom along to Overture and check out their keyword selector tool in the resource centre if you want to see just what it is that people are searching for.

I suggested to Alan that he look at which words, which people were searching for. Although he is happy to buy traffic for the site, using the pay per click engines (e.g. Adwords & Overture). This makes it easy to get a top search engine ranking for particular words or phrases (known as keywords) but can prove an expensive way of getting traffic.

Improving his “natural” search engine rankings, so that people found his site when typing in the keywords, would reduce Alan’s costs and increase his profit margins considerably.

This is relatively easy to do, and in fact I ran this for Alan myself using Wordtracker. This is a handy piece of software, which allows you to look at the supply and demand of particular keywords and spot gaps in the market, also known as niches.

In this case, just one of the keywords, which came up as in high demand but low supply, was “pain management with acupuncture”. Alan would do well to either use these keywords as part of his homepage or to create a new page with this title and heading, together with suitable webcopy.

By putting these keywords at the beginning and end of a new page of copy, very soon this will start to get ranked well by the search engines and receive visitors who arrive for free!

One other easy suggestion for Alan to implement, since he is also a writer, is to write a couple of articles on the subject of natural healing and acupuncture and to submit them to a few of the Article Directories, such as Ezine Articles and iSnare. This is a effective and natural way to get traffic to your site with minimum effort.

Watch out for your profit margins Alan — they’ll be going way up — just as you implement these few simple changes!

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How to analyze your event

How to Analyze Your Event

If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won’t be doing it as a charitable act. Let’s face it, even if you were a charity, you’d have to cover your costs somehow. Ulrika runs a combination of sponsored and paid-for events which improves the ticket price for delegates but increases the pressure on her to fill seats to satisfy the advertising benefit for her sponsors.

Whether your event cost $10 or $10,000 to stage, you should, for business reasons, calculate your return on investment. This is not as straightforward as making sure that the gate money covers your costs, although that is, in itself, important. To be rigorous you will be drawing information about all of the positive and negative effects the event has had on your bank account, your reputation and your graying hair both now and in the future and you will be making it available to whomever needs to know in a form that is easy to digest.
Compiling event information

To properly compile all of your event information you might want to put some time aside to revisit all of the details about the design, development, running and follow-up activities associated with the event.

Financial Information

Put together the financial information and split it down into:

• planned expenditure

• unplanned expenditure

• direct income

• indirect but related income

Planned expenditure is everything that you predicted you would spend on the project from the first including purchases, rentals, staff hours and expenses. Unplanned expenditure is anything else over and above what you originally thought was required. You are splitting this out, not because it is in some way wrong to incur unplanned expenditure but because it is part of the learning and self-training process. When you next run an event you will have a better idea of the contingency costs you ought to be planning.

Direct income comes from ticket sales and any other sales like promotional items, books or products associated with the event. Indirect income covers any additional products or services that have been purchased since the event and the sale of which can be attributed to running the event. This is where the water starts to get a little muddy, as it is highly likely that some of your delegates will have been approached by your company many times in the past and it may become difficult to attribute a sales success to this event alone. By far the best thing to do here is to count the sale, or a proportion of it, say, a quarter and highlight it as being influenced by a combination of marketing tactics including the event.

Ulrika has been in the conferencing business for around ten years and she knows that almost 50% of follow-through sales for her own company and for her sponsors can take twelve months or more to reveal themselves. Her advice is to acknowledge this but not count it as part of this event’s income.

Learn to control pm ejaculation

Learn To Control Pm Ejaculation

If you are wondering how to last longer in bed and hopefully comprehend how to cure your annoying PM Ejaculation problem, the natural ejaculation cure tips you are about to learn will help you last a whole lot longer in bed and stop the annoying PM Ejaculation problem from the comfort and privacy of your home!.

Quite a lot of men are really annoyed with PM Ejaculation and not being able to last long enough during sex to satisfy their lover, But, I have great news for you, you can actually do something yourself, you can finally stop your PM Ejaculation and stop frustrating your lover with your short lasting bedroom performances.

To actually be able to last longer during sex you must understand why PM Ejaculation usually happens and what causes this to happen. As soon as you figure out what causes PM Ejaculation problem to happen you can learn to delay it and actually be able to finally please your partner.

The Ejaculation Trainer is the best guide to help you contol PM Ejaculation.

To get started with, the primary cause of PM Ejaculation is getting overly sexually aroused physically and mentally which will always cause the early ejaculation to occur, and in some cases it will happen on the very first sexual contact.

Getting too aroused is one of the primary causes of PM Ejaculation and that will always stop you from satisfying your partner in bed. You need to learn to dip your arousal level a bit to finally help you last longer during sex and you should learn that early ejaculation is usually caused mainly by getting over aroused mentally.

To finally stop becoming too aroused mentally and physically try and think about anything that is far from sexual or arousing to help you alter and reduce your sexual arousal levels, by trying this you will instantly last longer during sex.

The rushed masturbation usually causes PM Ejaculation as you are not training yourself to last, if you usually rush masturbation you are unintentionally teaching yourself to finish a lot faster than you would desire to when you have sex with a partner.

Learn to control your PM Ejaculation Using Ejaculation Trainer Methods!

Leadership in business

Leadership in Business

Anyone will tell you that a team is more effective than an individual. But what makes a team? Is it just a group as opposed to one person? Is it just a group of people all working on the same project? It’s definitely a group of people working on the same goal, but it’s more than that too. Every true team has one thing in common, they have a leader. With a leader, a team is focused and organized. They can take advantage of their numbers and truly maximize their effectiveness. The big question is though, what really makes a good leader? In my opinion, there are four main traits that a great leader absolutely must have. Of course there are countless minor traits that are good qualities, but the following four traits are the big ones.

The first and most noticeable quality is charm. A good leader needs to be admired and liked by those who follow him or her. This is usually the first thing that others will notice in their leader. Someone with charisma will naturally draw attention from a group of people. Leaders need to have their team’s complete attention, and this trait will make it very easy. A leader’s charm will act as the glue that holds the team together. When all else fails, this trait will come through for the leader. It isn’t really a trait that can be learned completely though. A person can work on this trait somewhat, but for the most part they either have it or they don’t.

The second trait that a good leader should have is a take charge attitude. Leaders need to know what they want and they need to be the one in charge. If a team has no leader, it would not have direction. Multiple members of the team would try to steer it in different directions. This is very counter-productive. To prevent this anarchy, a good leader needs to be head strong and assertive. Unassertive leaders don’t instill confidence in their teams, and they don’t encourage people to follow them.

A leader, being the head of a team, obviously needs to understand the concept of teamwork. They need to be able to delegate authority effectively, be able to coordinate their team’s tasks with each team member and understand each of their team member’s strengths and weaknesses so they can assign appropriate tasks. They also need to be able to handle a relationship between themselves and their teammates. This relationship needs to be consistent with all of the team members; in other words a leader should not play favorites. A team leader, as part of the team, needs be responsible for his or her mistakes. They should also expect all team members to take responsibility for their mistakes. Essentially this trait is simply understanding and being able to apply the teamwork concept to maximize the work output.

The last trait a good leader needs to have is a stable emotional well being. They can’t fall to pieces when trouble arises, because trouble always arises. They need to have patience with their team members, because it will be very difficult to follow the leader if he or she is agitated all the time. Also, if a leader gets really upset when things don’t go right, their team members will tend to act in a similar way. This will cause the team to lose control and lose sight of their goals. This is a tough skill to develop because, like charisma, it is something that you are born with. It can be developed somewhat over time through experience. This trait allows a leader to be cool under fire, which is crucial for any authoritative figure to have.

How to make a lanyard

How to Make a Lanyard

Lanyards may be described as a tie or a cord that are commonly used for securing little portable items. For example, you are able to effortlessly fasten your keys, mobile phone, badge, or whistle with a little help from a lanyard. The greatest thing about lanyards is that they may be crafted at home, easily and rapidly, with not much effort or supplies. To make a lanyard, you should remember that the material you choose ought to be a slender, elastic, and bendable plastic lace. This particular type of lace is commonly known as craft lace or boondoggle. You can make the wonderful lanyards for friends, family or yourself.
Supplies Needed
Craft Lace
Instructions
Step 1 — Get two sections of craft lace and fold them together in half. Be sure the lace has enough length.
Step 2 — Tie a knot at the top of the craft lace to hold all the strands securely together.
Step 3 – Now you will have four strands firmly tied at the top. Extend all the strands apart, so that each of them points in a different direction.
Step 4 — Hold the left strand of the lace, close to the knot, and pull it over the top strand.
Step 5 — Now, cross the top strand over the right strand. The top strand will now be covering both the left strand and the right strand.
Step 6 — Next, cross the right strand over the bottom strand.
Step 7 – After that, cross the bottom strand over the left strand.
Step 8 – Tightly pull each end of all four strings to make the first knot.
Step 9 — Continue following this procedure, starting with step 4 and ending with step 7 until the preferred length of the lanyard is attained.
Step 10 – Tie a knot at the end of your lanyard to keep it from coming undone.
Tips
1. Cut the ends of the lanyard so all the strands look even, giving it a neater look.
2. Try using two different colored strands. This will make it much easier to distinguish between the strands that are being crossed.