Important Things To Remember In Writing A Business Email
Copyright (c) 2009 Luie De Von
Writing an effective business email is a very important element in internet marketing. How you write your letter can affect the response of your readers or prospective customers. Below are the do’s and don’ts when writing a business email:
The subject line counts a lot. The recipient may decide to open your email or just delete it based on your subject. Never use words or phrases that might mislead your readers. A good subject line shows what is the exact topic of your email.
No to exclamations! Do not include exclamation marks to try to emphasize the urgency of your e-mail. Notice how most junk mails contain not only one but several exclamation marks to grab attention.
Stay focused on your message. When composing your message, always remember to highlight only the most important details and go straight to the point. Keep in mind that people do not have the patience to read a long letter. You may also want to keep your reader’s attention focused only on one idea so you can urge them to take positive action.
Use bulleted lists. If you must enumerate ideas or points, it is best to use a bulleted format so you won’t ever have to include unnecessary words.
Practice professional writing standards. Before sending out your business email to its recipient, make sure that there are no grammatical and typographical errors.
Do not send attachments. Marketing e-mails with attachments are often deleted immediately because people think that they may contain worms or a dreadful virus.
Properly introduce yourself. Make sure that your recipient is completely aware of who you are, what company you represent and the purpose of your email. An appropriate introduction should be the first thing that they will see in your message.
Skip using the smilies. Smilies and emoticons are used to add a more personal touch but these are best left out when writing a business marketing email because it might not help in keeping the professionalism of your email.
Do not use slang. Just like smilies, the use of slang or informal language should be avoided when writing a business letter.
Observe courtesy. Writing a business e-mail is just another form of communicating with your customers. Always be polite in addressing your recipient. Keep in mind that the person who may be reading your email is a prospective customer and you want to give the best impression at all times.