How to find the crowd in your niche market

How To Find The Crowd In Your Niche Market

You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it’s entirety. I also ask that you activate any html
links found in the article and in the byline. Please send a
courtesy link or email where you publish to:
support@multiplestreammktg.com

———————————-

How To Find The Crowd In Your Niche Market By Abe Cherian
Copyright ? 2005

The largest problem with getting leads involves working the
hardest way possible Vs. working the easiest way. The vast
majority of businesses today markets backwards, and then they
act all surprised when there’s no response.

The vast majority of business owners do this. They Create or
have services or products from their company and they expect to
go out and find people to sell their products or services to.

This is a huge mistake. This method of trying to make money can
work if you have an unlimited capacity for spending money,
wasting time, and have no concern for risk.

If you’re like most of us, we who want to do things a little
more safely and cheaply. There’s is one positive way to make a
large income.

Find Your Market First. Find Out What The People Want. Then let
them buy what they’ve told you they want. You must not spend any
time thinking about the product or service you will render until
you’ve discovered the market.

A perfectly matched message to the right market is the best and
safest way to go. I am stressing the market to you in a strong
way and not the product or service.

You must decide what market either you, or someone else you
choose to work with knows throughout. You have to find markets
that really, really want things.

There are literally thousands of potential tightly niched
markets out there. Your first job is to find them. find what
people want before you even begin to think about what kind of
products or services they might buy from you.

There are some bad products or services out in the world today
that very surprisingly sells extremely well. This has baffled
most common cultures and they are still selling.

You must «find the crowd» first before getting into that
wishful thinking you have the best products or services. Find
them and find out what they want.

Pick a group you thoroughly understand that you can share your
passion with. Your credibility with. Finding a target market,
one you understand completely will allow you to know people’s
wants. Then start building your business around your findings.

The most common hurdle businesses face are they think they have
the next big thing next to baked bread. Then they ask
themselves, «who is going to buy it?»

Do you believe that everyone will line up to do business with
you? Not Hardly!

One of the most damaging mistakes is people reading the old
«Road-To-Riches» books taught in marketing. This is the reason
why the majority of people in their own businesses don’t last
two years.

Finding a market of interested prospective customers who
respond to you is the greatest lesson learned ever! Listen to
them tell you what they want. Let them buy whatever they want to
buy.

Imagine having no bothersome counseling. No product samples. No
taste testing. No advising. Just good old selling. You show them
your product or service and they buy it.

Then once they are sold you get them to refer friends and family
and you go out and sell more. Your customers do not want a sales
counselor. They just want a house, car or piece of equipment
etc… Being a pushy salesperson is the greatest toughest
challenge there is.

No one believes anyone’s sales pitch. No one cares about your
«professionalism» or how long your company has been in business.
No one wants to hear how your company will solve all their
problems and make their lives better.

You must constantly look for the one out of a million people
who actually want what you’re selling or want to invest in your
services. Period!

You have to fight everyone by being an adversary. And until you
rearrange your thinking about finding the market first, you’ll
always be in this needless battle.

Joint ventures make sense

Joint Ventures Make Sense

As there are numerous good reasons both business wise and financial, to create a joint venture with a company that has a great complementary capabilities and resources, such as distribution channels, new technologies or finance, joint ventures are becoming an increasingly popular way for different companies to build strategic alliances.

In a Joint venture, two or more parent companies agrees to share capital, technology, human resources, risks and rewards in a formation of a new entity under shared managerial power.

But before going into a joint venture, you should consider something first. We have gathered some information on what are the most important things to think about before going into a joint venture, here is the list:

Before going into a joint venture, be sure to first screen prospective partners. Make sure that you are on the same level of the industry.

Also make a joint development of a detailed business plan and short listing a set of prospective partners based on their contribution to the development of the plans.

Check the credentials of the other party by doing interviews and research. Check their previous business and also the sales that they are getting. You may also want to check customer feedback regarding their services.

You should also develop an exit strategy and terms of dissolution of the joint venture in case things would go wrong.

You should also try to think of the most appropriate structure for you joint ventures, for example most joint ventures involving fast growing companies are structured as strategic corporate partnership.

You should also take notice of the availability of appreciated or depreciated property being contributed to the joint venture; by misunderstanding the significance of appreciated property, companies can weaken the economics of the deal for themselves and their parties

You should also point out the different special allocations of income, gain, loss or deduction to be made among the partners and so with the compensation to the members that provide services.

You should also take note of the role of your business architect, this is a person that initiates new business ventures or leads business innovations, designs a winning business model and builds sustainable balanced business system for a lasting success.

Business architects can be found in multitude of business settings, be it in corporate change leaders, initiator of joint venture, and managers of different and radical company settings.

Human resources also plays a special role in joint ventures, here are some thing that a human resource should look into to get good business ventures.

The business strategy should begin with a sound, well articulated strategy. Before going into the first step, determine first and explain why you wish to enter into a joint venture, why you have chosen such partner or partners, and what the goal of the company is. You should put into word the involvement of the parent companies and define how long will the joint ventures last.

You should also describe strategies to define the managerial, accountability, decision-making process and conflict resolution procedures.
Develop Human Resource strategies that align and support the goals of the JV. You should develop a distinct identity and culture for the newly form company. Communicate energetically to the employees and establish a distinct career goal, management, and a means of welcoming return to the employees transferred to the joint venture.

Create salary, bonuses and retention program that is inline with the success of the joint venture. Maintain open communication between the companies that have been tied up.

Define a process for leadership selection that is seen fair and credible and give credits to the top-tier leadership as soon as possible. Look for key indicators of leadership potentials such as behavior, past experience, and measurable outputs.

To engage and motivate your employees, communication should be frequent and used to create a common vision, establish a connection with leadership, explain the new rules, support the individual transition process, aid in retention, and ultimately, define the new organization in terms of «We» instead of an «It» or «They». Share as much information as you can, and never sugar-coat or make false promises.

Conduct employee research to help the new organization determine what matters to employees and can serve as the foundation for all programs and incentives.

Interaction is where the outdated idea of mass marketing, advertising together with

Interaction is Where the Outdated Idea of Mass Marketing, Advertising Together With

… Broadcast Media, finally bite the dust!

Because no longer is the Marketing message, «We want your money». To day the Marketing message has to be «We want your opinions».

Because the moment you put that into real practice you can have everything you’ve always wanted, sales, customer relationships and also Brand loyalty.

And the next time you hear those words «Let’s research it» remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of your products or services.

However replacing research with interaction changes all the opportunities to successful marketing. «Yes», you can say,» «Interactive Events will create my new products»

However at the moment Big Business is not making the correct decisions regarding interaction. Maybe some people within these organisations know and understand what’s happening out there in consumer land. But the dreadful fact is that giving their voice to such statements would, more probably, seriously damage their career growth!

These days I search everywhere for the headline «Interactive Communication is a winning combination for all…The Client…The Media…and last but by no means least…your customer»!

It never appears.

Interactive Communication finally allows the revolution to commence. The revolution against one-size fits all advertising; the bland all-knowing corporate voice, the lack lustre politicians busily furnishing their own nests…from our money.

The fact of the matter is your customers, you, me and everybody else, do not trust business. We find it highly insulting to be treated this way and we mistrust you in numbers far greater than you or your advertising/marketing people allow for.

Dialogue, two-way conversations, would start to change these hostile attitudes. You really do need to commence interactive events – right now. And you can do so in existing media.

Before I go on, I must emphasise that on no account let your Advertising Agency tempt you into spending big bucks on the Web.

Already the Advertising-as-Usual crowd is pouring billions into the Web, however be warned, as they said in the «Cluetrain Manifesto», «So you advertise on the Internet…so what»?

If you think you are wasting money on Advertising-as-Usual be very careful. The Internet, possibly, is a bigger waste of money than Advertising-as-Usual, and, as we all know, right now that is one Mother of a huge waste of money!

«Why?» you may ask «has it all changed from the safe secure way of marketing in the past».

Simply put, Advertising-as-Usual, together with its handmaiden Broadcasting-as-Usual have treated us with too much contempt.

According to a recent article in the Times, TV executives commonly think of viewers’ phone revenue as «moron tax».

And this attitude of utter contempt pervades the executives of advertising and Broadcast-as-Usual, and expresses itself in all the offerings of a rip-off culture, from government to TV companies.

And bear in mind that Advertising-as-Usual and Broadcast-as-Usual hold Clients in great contempt as well. They rejoice in removing large chunks of your Marketing Budgets, to then waste them in rip-off ventures that only worsen the publics’ contempt for you…so in effect they are spending your money to get you into a ever worsening situation.

Trust is a must have asset. You now must harness interactive communication to get the trust, and results, because if you don’t somebody else will and they, in turn, will drive you out of business.

Trust based relationship lies between the extremes of command and control and empowerment in business.

Interactive marketing communication, using existing media, is a practical way of reaching out and building up a powerful relationship, and trust, with every single person you need to make your business successful.

How to get understood with trikot

How To Get Understood With Trikot?

Because of the fact that you are this well-cultured person, I welcome you and invite you to read carefully my new topic, which will suit you deeply. Winter clothes are different from any other clothes, which may be specified for summer or spring. In winter, all of us are suffered deeply from cold, snow, and rain as well. If you are a person who would like to wear heavy clothes in winter, you can try these lovely trikot products. Trikot can be manufactured from natural wool or even those heavy threads of similar product. The final products are so lovely and must be considered as well.

If you want some information about many items related, such as DFB Trikot, Deutschland Trikot, and Manchester United Trikot, I am here to provide you with all my experience in this field. Remember that my experience can be noticed for more than thirty years in dealing with these products.

Do you aware that trikot can be manufactured either manually or by using heavy machines? Yes, it is right! There are many involved women and even men who are eager to manufacture Trikot like these old days. You can imagine that trikot is belonging to knitting family. Knitting is a smart way by which yarn or thread can be transferred to clothes. You can find as well that knitting includes the loops, which pull stitches well through each other. There are various trikot needles and yarns, which are employed to get lovely products. Colors and different models can be created with trikot.

If you desire to get your own trikot, feel free to search online, whereas you may find professional websites with lovely models, according to your request. You can select the type ofManchester United Trikot, or even your favored Deutschland Trikot.

The good news is that you can find much summer collection under the title of Deutschland Trikot. These collections include, as an example Deutschland Short 2010, Welmeister trikot Deutschland 1954, Die Helden von Bern trikot, and much more. You will be astonished when looking at their price. Actually, the price is good, which means that each piece’s price is around to 50 EUR. You can purchase lovely products to your children as well. Do not worry! You will find their sizes available online. You will be happy as soon as you obtain the desired collection and you can preserve your home budget in safe.

You can conclude that all these explained categories are of textile manufacture, which is referred to as great industry. All successful businesspersons can focus on this industry in getting their standard of living. Exporters and importer are available in the entire world, particularly to practice successful transactions related with Trikot.

In addition, there is certain manufacture of knitting via using automatic machines. This can be made in two different methods, weft and warp. The result will many lovely fashions, which attract all individuals. I am sure that you are one of these smart persons and will directly go and purchase the products that suit your mode. Enjoy!

Influx of foreign talent in domestic call center

Influx of Foreign Talent in Domestic Call Center

Suitably saturated with domestic talent, call center units across India have relief in the form of a government directive. The Ministry of Labor has relaxed the ceiling on hiring of foreign nationals in the Indian BPO firms. The rule that was in place stated that Indian answering service firms could hire foreigners adding up to only 1% of the total workforce and the maximum number were to be 20. Many call center services units couldn’t import foreign talent to work in their centers because of this ceiling. Now that will change. The government has taken off this ceiling. Companies can hire more foreign talent now. However, that is not the only factor here.

The Labor department is more than aware of the influx of foreign nationals to work in the Indian shores. There are the Chinese who work as chefs and masons as well. The new call center rule states that only highly qualified IT and ITES professionals can be hired. The minimum salary for the hired answering service professionals cannot be less than $25,000 per annum. This will stop the business outsourcing firm from hiring professionals at the lower rungs of the industry. The Labor ministry wants only highly skilled personnel to cross over the Atlantic and work in India. Additionally, the person hired has to declare that he will work in an IT or ITES organization, a software technology park or a special economic zone where they make multiple products.

This is good news for the call center industry of India. The firms there had to send across BPO employees to countries like USA and UK for training and specialized skills programs. The primary reason was that they could not import the answering service experts from these countries and have them work in India. The ceiling was a bother for many expansion plans. When you have a thriving inbound call center and outbound call center department, you look around for someone to head these departments. You are most likely to look for someone who is familiar with the culture and communication of the clients. That is where a foreign import can be extremely valuable.

BPO services like lead generation and telemarketing service needs updates regularly. The third world countries need trainers from the first world ones to polish their skills. The foreign imports can be really beneficial for call center units because they are more aware of the global scenario and completely in the loop. There can be no doubt in the fact that call center services breathed a sigh of relief when this move was announced. A mover and shaker in the business outsourcing world there commented, «This will remove most of the hurdles that the IT/ITES segment had faced with the earlier rules. I hope that the liberalized criteria get broad-based to cover other priority sectors such as infrastructure, energy, aviation, telecom, etc.» Investors will certainly be looking at this move with a lot of interest. They will look for ways to get more talented people into the domestic BPO circuit and reap richer benefits.