How to maximize your profits with a liquor store

How to Maximize Your Profits with a Liquor Store

In my extensive experience with helping individuals buy all sorts of businesses, I’ve repeatedly noticed something thought provoking about people who are selling liquor stores. Almost all of them are suffering from severe burnout!

If you tour a number of liquor stores that are for sale, you’ll discover what I mean. The places are usually dingy, and there are bottles on the shelves that could have been sitting there for years. The lighting needs replacing, the walls need a fresh coat of paint, and boxes of really old stock are stacked up in storage rooms. I have even seen injection-molded plastic signs on the walls for brands of beer that aren’t even available anymore.

Sounds dismal, right? Well, not really, because all those factors can spell opportunity just for you, a smart buyer.

Here are the steps to turn that underperforming liquor store into a money machine!

Step one: Make sure you buy the right store!

First things first… You have to buy a store with untapped demographic potential. It could be an older «mom and pop» liquor store in a neighborhood that has recently been transformed by the arrival of younger, well-to-do professional consumers. It could be in a part of the city where new office complexes are planned. Whatever it is, it has to have growth potential.

Avoid buying a liquor store in an area that’s in decline. Sometimes such stores can be generating positive cash flow by selling half pints of liquor and flask-style bottles of inexpensive wine, but let’s face it; a store in an district which is improving will always provide you with more opportunities for expansion and increased profitability.

Step two: Cater to a more upscale clientele!

If you’re in an region that’s bringing in an increasing number of professional people, begin building an upscale inventory that will appeal to these customers. Don’t wait for people to ask for more exclusive wines, get those products on your shelves in anticipation of popular demand.

Then we get to the issue of customer service. If you want to capture an upscale customer group, you’ll have to be able to answer questions about various wines — which wines are highly rated, or which go best with a particular kind of food.

One way to provide this service is to hire knowledgeable salespeople. Another way is to hire enthusiastic people and train them, or perhaps become a wine expert yourself. Your choice of strategy depends on your budget, your sales and the size of your establishment.

Step three: Make your upscale store look the part — from day one.

If your store needs renovation or freshening up before it can appeal to your new clients, make sure you budget for this — and always reserve a realistic amount of money for fix-ups. Arrive at a reality-based figure for how much everything will cost, and make it part of your calculations as you bargain with the Seller for the most realistic purchase price. Remember, you can’t get the business from any of the upscale clientele by rolling on a fresh coat of paint on dirty old shelves. Look at windows, lighting, floor areas, wall coverings and more. Even your cash registers need to be up-to-date and spotless.

Step four: Expand your product offerings beyond alcoholic beverages.

Over the last decade, upscale liquor stores have begun to offer gourmet cheeses and other food products. It makes sense to expand in this way. If people are looking for a good bottle of wine, or some excellent beer to compliment a good meal, why not offer them cheese, olives, crackers and other elegant appetizers? Remember to check local ordinances and zoning to be sure you can sell foods at your location.

Step five: Hold in-store events to attract more of your target clients.

Hold wine tastings, cooking classes and cheese seminars in your store. If an author has recently published a book on wine or cheese, have a book signing on your premises.

Events do more than sell products. They give your store the feeling of a community — and a destination.

Step six: Build an Internet presence.

Set up a store Webpage where you recommend wine, liquors and beer. On your Webpage, make sure to put a sign-up form where customers can subscribe to a professional email newsletter, in which you distribute detailed information about your products.

Also, in your newsletter, include coupons for discounts on wines, beer and other products, and try to be inventive about finding new ways of making it easy for your customers to recommend additional subscribers to you.

Always present your Website visitors with the opportunity to order products strait from your Website store. You can offer local delivery if you have a vehicle, or low cost shipping to a wider area. Be aware, however, that you may be prevented by law from shipping alcoholic beverages to other states, and make sure to check this out before you buy your store, so you can get a realistic idea of the business’s true overall profit potential.

Instant cash flow

Instant Cash flow! How To Immediately Create A Surge Of New

With these economic downtimes among us, it sometimes feels like we are very overworked, and underpaid in our Internet businesses. Costs are still the same, but sales are lagging. This alone is bad enough for your business, aside from the depression that could set in and cause you to be less productive. So to step aside from that and get your business back to creating the type of income that you are used to, even when people just aren’t spending as much, here are a few tactics to create instant surges of cash, with very little work. 1. Run a «clearance» sale This is an easy one. Simply run a special sale on one of your products. Here are a few ideas: — We’re Over-stocked so you can order at 20% off… — The manufacturer gave us a good deal, so we are passing the savings on to you… — We have a warehouse full of already-opened, but perfectly normal products that we are going to sell for half off..Only 54 units are available… 2. Offer an extra bonus Here is a simple idea. Create a new, exclusive bonus to offer to everybody who orders within a certain time frame. This bonus can be an audio interview with a recognized industry expert, a special report, a new gadget, whatever. Tell them that they can get this special new bonus if they order within 5-15-20 (or however long you want to give them) days from today. If your bonus is of high value, many people will order your product just to get the bonus. Either way, you still get the sale. 3. Joint venture to increase value You can joint venture with a complimentary product owner and offer each others products as a package for the same price. So if I sell a product for say $39, and you sell one for $39, my traffic and your traffic can get both products for $39 if they order within a certain time frame. This is more drastic, but *definitely* gives you an instant surge of new orders. You can usually get these kinds of deals quickly when the JV partner sees the instant potential it can have. You don’t want to de-value your product by doing this though, so you have to make it quick. Set it up to only last for 3 days or so, email your opt-in list about it, then take it down. 4. Special discount Offer some sort of special discount related to current events. A holiday discount, a sports discount (like the baseball world series), or whatever.. Maybe there is a big fuss about something in your industry that will give you a good reason to offer a limited time discount. Use your imagination! You can come up with all kinds of ways to give a «special» discount, only available to a select few. I have a friend that runs a special promotion for every single U.S. and international holiday. Last time I talked to him about it, he said it puts an extra $20-30k in his bank each year at the least. 5. Offer personal help to the next X people that order I have done this one a few times. Offer your personal help for the next X amount of people that order. You can give free email advice, set up a discussion board or even give phone consultations (if you have the time). If I am selling a weight loss report, I may say: «For the next 50 people that order, I will personally help you create your diet plan and guide you through my system at no cost..» You can do this promotion often, as you can limit the amount of people that you accept each time. This allows you to stop the promotion, and clear the workload, then restart it. Be sure to explain how they will be able to get your personal help (i.e. email, phone, etc..) so that they don’t make the wrong assumption. There are plenty of ways to instantly get a rush of orders, these are just a few. Notice how they all are either limited time, or limited by the number of people who order. Putting a time limit, or unit limit on special offers (or any offer for that matter) is a surefire way to increase the response of your offers. Doing this will result in a bigger surge, much quicker! BUT, stick true to your word. If you say you are only giving the special offer for the next 5 days, then do not let anybody order after those 5 days are up. Otherwise, you risk your credibility. So create a few ways to make some special offers to your opt-in list, or customer list and see if you can’t get your cashflow back on track! Wes Blaylock is the creator of the Instant Visitors Private Program that’ll Show You How to Quickly Generate Hot- Hungry, Targeted Traffic! Inside you can look over his shoulder and see exactly how he rolls out marketing campaigns each week! Click Here For Complete Details:

1. Run a «clearance» sale

This is an easy one. Simply run a special sale on one of your products. Here are a few ideas:

— We’re Over-stocked so you can order at 20% off…

— The manufacturer gave us a good deal, so we are passing the savings on to you…

— We have a warehouse full of already-opened, but perfectly normal products that we are going to sell for half off..Only 54 units are available…

2. Offer an extra bonus

Here is a simple idea. Create a new, exclusive bonus to offer to everybody who orders within a certain time frame.

This bonus can be an audio interview with a recognized industry expert, a special report, a new gadget, whatever.

Tell them that they can get this special new bonus if they order within 5-15-20 (or however long you want to give them) days from today.

If your bonus is of high value, many people will order your product just to get the bonus. Either way, you still get the sale.

3. Joint venture to increase value

You can joint venture with a complimentary product owner and offer each others products as a package for the same price.

So if I sell a product for say $39, and you sell one for $39, my traffic and your traffic can get both products for $39 if they order within a certain time frame.

This is more drastic, but *definitely* gives you an instant surge of new orders. You can usually get these kinds of deals quickly when the JV partner sees the instant potential it can have.

You don’t want to de-value your product by doing this though, so you have to make it quick. Set it up to only last for 3 days or so, email your opt-in list about it, then take it down.

4. Special discount

Offer some sort of special discount related to current events. A holiday discount, a sports discount (like the baseball world series), or whatever..

Maybe there is a big fuss about something in your industry that will give you a good reason to offer a limited time discount.

Use your imagination! You can come up with all kinds of ways to give a «special» discount, only available to a select few.

I have a friend that runs a special promotion for every single U.S. and international holiday. Last time I talked to him about it, he said it puts an extra $20-30k in his bank each year at the least.

5. Offer personal help to the next X people that order

I have done this one a few times. Offer your personal help for the next X amount of people that order.

You can give free email advice, set up a discussion board or even give phone consultations (if you have the time).

If I am selling a weight loss report, I may say:

«For the next 50 people that order, I will personally help you create your diet plan and guide you through my system at no cost..»

You can do this promotion often, as you can limit the amount of people that you accept each time. This allows you to stop the promotion, and clear the workload, then restart it.

Be sure to explain how they will be able to get your personal help (i.e
. email, phone, etc..) so that they don’t make the wrong assumption.

There are plenty of ways to instantly get a rush of orders, these are just a few. Notice how they all are either limited time, or limited by the number of people who order.

Putting a time limit, or unit limit on special offers (or any offer for that matter) is a surefire way to increase the response of your offers. Doing this will result in a bigger surge, much quicker!

BUT, stick true to your word. If you say you are only giving the special offer for the next 5 days, then do not let anybody order after those 5 days are up. Otherwise, you risk your credibility.

So create a few ways to make some special offers to your opt-in list, or customer list and see if you can’t get your cashflow back on track!

Wes Blaylock is the creator of the Instant Visitors Private Program that’ll Show You How to Quickly Generate Hot- Hungry, Targeted Traffic! Inside you can look over his shoulder and see exactly how he rolls out marketing campaigns each week! Click Here For Complete Details:

Learn forex: what is forex trading

LEARN FOREX: What is forex trading?

Dear readers, I hope you really gained a lot from my previous writing. In recent times, there has been a misconception about the forex market and that’s why I’m here to clear the air.

What is FOREX TRADING? IT is simply trading the major currencies of the world at the foreign exchange market which is open 24hours, 5days a week. What is traded on the forex market? The answer is money; forex trading is where the currency of one nation is traded for that of another.

Therefore, forex trading is always traded in pairs and most commonly traded currency pairs are traded against the U.S dollar (USD). They are called the majors. The major currency pairs are the Euro against the dollar (EUK/USD): the British pound against the dollar (GBP/USD): the dollar against the Japanese Yen (USD/JPY): and the dollar against the Swiss France (USD/CHF). The notable commodity currency pairs traded are the Canadian dollar (USD/CAD) and the Australian dollar (AUD/USD). Because there is no central exchange for the forex market, these pairs and their crosses are traded over the telephone and online through a global network of Banks, Multinational Corporations, Importers and exporters, brokers and currency traders. But if you really want to make it big in the forex market, I will strongly advise that as a “beginner” in the business kindly get acquainted with one or two major currency pairs. Study them very well and make sure you understand their volatility period.

And to further simplify forex trading you could easily limit your trading to the two most liquid and widely traded pairs, the EUR/USD and the GBP/USD. This really starts to reduce demand on your time for trading activities without giving up good profit potential.

Traditionally, currency trading has been a professional’s only market, available exclusively to banks and large institutions. However, because of the invention of the new economy, online forex trading firms are now able to offer trading accounts to “retail” traders like you and I. Now almost anyone with a computer and an internet connection can trade currencies just like the world’s largest banks do.

How a specialty shop could virtually survive the crunch

How a Specialty Shop Could Virtually Survive the Crunch

Out of the many possible reasons, there are two main reasons why people set up their own business as a specialty store. One is due to limited capital. No matter how any entrepreneur wants to venture into all kinds of merchandise all in one store, budget constraints compel you to concentrate on just one type of merchandise,. The other arises from personal choice. Certain craft greatly interest you as an individual, and these are what you’d like to deal with both for fun and profit. That’s why there are specialty stores which cater to food, pet supplies, toys, books, electronic gadgets, jewelry and accessories exclusively.

With the current economic crunch, small businesses like specialty shops find it difficult to compete in the real market dominated by bigger, more established chains. They’re hardly surviving with the overhead costs. Many are forced to close shop, consolidate their credit, or file for bankruptcy.

One of the clearest ways a specialty store could virtually survive the crunch would be to do just that. Go virtual. In other words, go online.

Bringing your specialty business online could be more cost-effective. It’s less expensive if you don’t pay rent and bills, hire staff, and settle business fees. You’d have to invest a little on web space and online advertising which would give you many happy returns.

To get your specialty shop up and running, you should identify exactly what you’re going to sell online, how you’re going to get and stock these items, and how you’re going to transact business. Do an inventory of all your stock and classify them as to fast-moving and slow-moving items, because this determines how you will replenish your stock and how you will market the merchandise so as not to tie-up your funds and to generate steadier income.

Plan and prepare for web space and online advertising. Learn to create your own website or have it created for you, and optimize your free online advertising by enlisting in widely-used search engines. Familiarize yourself with online listings in a particular directory. Most specialty stores can be browsed by area or state and by sub-specialty. More importantly, they can be browsed and arranged by popularity through good links and reviews and by ranking because their goods and services are of top quality. You will have to invest a little money and a lot of hard work to accomplish all of the above goals.

Study online shopping to systematize how customers can order from you and how items can be mailed or shipped effectively. Determine also the best payment scheme that would work for you online.

While you’re getting the business back on its feet, and even when it already is, always keep updated with the latest fashion to inspire you on how your specialty items should look and appeal. There are so many tips and news circulating in forums of social networking sites which discuss items like yours.

As you launch your specialty store online, don’t forget to keep your feet on the ground and maintain the goodwill you have with your current suppliers, sponsors, and customers. If there’s a solid foundation on which an online specialty store can be built upon, it would be reliability and trustworthiness in doing business, and these aren’t virtual at all. They’re basics.