Месяц: Май 2009

How can getting in control

How can Getting in Control!

In a world where «too much to do and too little time» is a common mantra, there’s a sense that everyone and everything has more control over our day than we do. While we might be at the beck and call of clients, there are still areas where the culprit is none other than ourselves. Using the word «control» as an acronym, let me suggest ways in which we can begin to gain some relief from self-induced pressure.

Can the clutter. Do you walk into your office and instantly feel a sense that you could get buried in all that mess? Papers are piled on the desk, on the floor, and in tiered boxes. Note that if this is your natural style of organization, you’d feel pressure by having items out of sight! But if you’re like a great majority of people, clutter only adds to the time spent in finding what you need. Do you use everything that you have on display? Can you find items when you need them? If you’ve answered «no,» proceed to the next recommendation.

Out with excess paper. Examine what surrounds you. What can you throw out, give out, leave out? If you are months behind in journals and other publications, scan the table of contents and keep only those items, which you KNOW you’ll need. Throw the rest away.

No, not, never, not now. Say it. Practice it. We frequently nod our heads «yes» like a wind-up toy because of guilt, fear, or a sense that obligation. Ask yourself, why do you say «yes». Perhaps even a «not now» would suffice. I am convinced that if we do not put limits on our time, it will vanish with our unknowing permission.

Talk up. To curtail long conversations or meeting, learn these sentences. «I would like to be able to talk with you but I have another engagement. Can you please tell me your request (situation, concern, etc.) in 25 words or less?» First, you won’t be lying with your opening statement. You will always have another engagement — even if it’s with the report in your computer. Second, you have indicated a willingness to respond. You have merely put a concise cast to the conversation. It’s amazing how «25 words or less» can increase the speed and fluency of conversation. As a variation on this theme, you can also curtail a drawn-out conversation with this question: «How would you like this conversation to end?»

Read only what matters. And what matters concerns your business, your future, your soul.

Operate early. This can mean everything from getting up early to doing things early. If you pack for a trip, don’t wait until the last minute. Prepare, in advance, your suitcase, your briefcase. The only things that need to be added are last minute items. Create artificial deadlines, which are in advance of the true deadline. You’ll always feel more in control.

Lighten up. Perfect isn’t always perfect. Look for and relish the unexpected. There is serendipity when we allow ourselves to surrender to events and times over which we have no control. The weather-hold that keeps my plane grounded allows me to complete a piece of writing I could not have finished. The shop which closes just as soon as I approach the door lets me walk down the street and find other stores which I had never noticed before.

Getting in control is ultimately about getting clear on our work habits, our priorities, and our values.

If you are an overworked executive, an entrepreneur, a stressed-out employee who knows there’s more to life than receiving a paycheck, then this book is for you.

Here is step-by-step supportive advice—based on the experience of real people who have made advantageous career choices—that will enable you to find and maintain a pro-active balance in your life and occupation.

Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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How to brand your business

How to Brand Your Business? Find Out Today

Perhaps every contractor has a dream that one day they can build their own construction empire. However, to do that, you must first be able to generate sales and grow your business by means of attracting more and more customers. It is important to see every aspect of the business growing before you can even fulfil this dream. Your business doesn’t grow by merely creating a plan. A quick follow through is needed in order to build your business and create a strong brand.

Creating a strong brand for you business is not necessarily a piece of cake. It requires hard work, and possibly even some training in the areas of marketing and brand management. However, you may begin creating a high-value business image through the following steps.

1.    You must analyze your business and what you want your company to represent. Take into consideration the list of services you provide to your customers and think of adjectives that would best describe these services. Are you quick to finish the job? What kind of assurance do you give to your customers that you will produce some quality and efficient work? Do you have a 24 hour response time on a client inquiry? Those are just some of the questions you ask yourself that would lead you to create a brand statement, image and soon advertisements and marketing propaganda. These will then help you leverage yourself against your competition and this will set you apart from the rest.

2.    Add some color into your brand. Visual representation is part of creating a strong brand. If you want people to remember you and think of you when faced with the words contractor or construction company, you have to be able to add life and vibrancy to your logos, advertisements and other marketing schemes. Add these visual representation to your personnel’s uniform or to your truck and you will see a growth in your sales because people will be flocking in to your store or your office more after this.

3.    Think of a logo that is easy to remember and hard to copy. Your logo will be your main branding icon. You need this so that everywhere you go, and wherever your logo is, people will know that this represents your business and the kind of quality service they need in their homes. This is part of your visualization strategy. Most strong and popular brands are known for their logos. The big letter and rounded shaped M is for McDonalds, the sign of a crocodile is for Lacoste – if you will notice these companies have been in the market for years. This is because their logos is part of what differentiates them from the flock. It builds a certain image into the people’s head that when they need the services you provide, it is you that they should go to and not to your competitors.

4.    Choose your words carefully when making your marketing collaterals. Your message should be clear, concise and creative. You will need these kinds of messages to create your own branding statement, quotes that you want your customers to remember and slogans for your marketing campaigns. You don’t need a professional doing this. You can certainly do this on your own. No additional training needed. If you have carefully done step 1, then you have all the information you need to get this job done.

5.    Be creative in representing yourself. Know how you want to introduce yourself to your customers and strategize. You can email, send some direct mails to your contacts and get referrals from your existing customers. If you have additional budget, advertise. Put yourself out there and generate as much leads as you can.