How to avoid having two separate businesses to market even if you offer two services

How to Avoid Having Two Separate Businesses to Market Even if You Offer Two Services

I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I’m not really sure why this is so prevalent?but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences.

I know I’m extra-guilty of this. I’ve been advised to just offer logo design, marketing material design or website design?not all three. But I can’t bear the thought of limiting myself to just one area. I think the three are so intertwined that they all need to be addressed together. Because they’re so intertwined, it’s easy to talk about them together.

But, what if the two things you do aren’t actually directly related?

If you’re trying to market two seemingly separate products or services, then it might be tempting to separate them and create two companies?one to promote service A and another to promote service B. But, along with two companies comes marketing twice, That means two logos, two business cards (and wondering which one to hand out to get the most out of networking events!), two websites (and maintaining and updating two websites) and two newsletter lists to keep in touch with your clients.

Two newsletter lists means at least two articles per month, two mailing lists, two newsletter template designs and the need to format two newsletters in your email program. Then you need to add the articles to your website. That winds up being a lot of work?and that’s just if you’re putting each newsletter out once a month.

How to avoid this extra work

Instead of separating your two (or three) services into different companies, or even separating your lists within one company, work on finding out what your services have in common. After all, you’re offering both products or services, so they must involve a common skill or interest or solve a common problem, right?

I call this exercise «finding the thread.» Take a piece of paper, write down your different services and then draw lines connecting them. These lines are your thread?the single factor that connects all the things you do for your clients.

Try to keep the thread simple?you don’t want the connection to be too obscure or not to make sense to your clients.

The thread is often something that comes as second nature to you. You think that this thread is so important that you may do it without noticing. So, asking some of your clients to help you connect the dots or asking a friend or spouse may help you identify the thread more easily.

Once you have found the thread…

Use it as the basis of all of your marketing materials. Instead of focusing your home page copy on your services, focus on the problem that your clients are facing that can be mended with the thread you offer. Build your logo around the thread (which is also often what makes you different from your competition. Your competitors probably don’t have this same thread holding their services together). Write the articles in your newsletter with an emphasis on the thread instead of just writing about the services you offer. And, sew everything you do together by always concentrating on this thread.

If you focus on finding and talking about the thread that holds all of your offerings together, then you won’t have to separate them into different businesses. You’ll be able to make everything you do make sense for your clients in one package. And, you won’t have to do all of that extra marketing work.

How the rail recruitment industry works

How the Rail Recruitment Industry Works

Copyright (c) 2009 Ianson Internet Marketing

In searching for the best talent in the Rail Industry, Rail Recruitment is the obvious answer. With expert rail and engineering specialists, their chances of finding the right person qualified for the job, as well as a good fit for your company might be just an email or phone call away.

For those seeking rail industry jobs, a recruitment service can offer, a better, quicker solution, leading to employment with a fine company, than would otherwise be possible from the little progress one might make searching through every company each day. Both job seekers and Railways Companies benefit financially through the Recruitment process by posting jobs on line at Recruiter websites, for a substantially smaller fee than would be available through a classified ad, then these vacancies are transmitted almost immediately to suitable candidates as The Railway Recruitment Companies search through their database of available possibilities. Suitable candidates are sorted by skill, location and qualifications. Best of all, is a simple, effective way to finding a new or better contract for both the Rail Industry and the Individual.

Most Rail Industry Recruitment Companies follow similar patterns to fill a job vacancy. They begin by posting the available Rail jobs on their industries website, usually a separate webpage with the opportunities location, the jobs requirements, and often the average pay scale. Suitable candidates will be contacted and an interview arranged for.

Next the Recruiter might assess the Candidates deportment in given situations, as well as their qualifications and capabilities. The tools used to determine these things might be psychological, numerical, or Grammar Tests.

Most Railway jobs, if not all, will require a drug and/or an alcohol test. Participation in these test will usually be compulsory to comply with Insurance Standards for the Industry. A Background Check will also be part of the screening.

Once all of these pre-qualificatiions are in place, usually a Rail Industry Recruiters next step will be to contact the applicants references, and if satisfactory, extend an offer to a well qualified candidate. For the recruiters themselves, they become a valuable asset to Rail Industry for the top quality applicants they find; with the added bonus of all the pre-requisites in place. It saves the Rail Industry time, and money, that goes back into the company for the benefit of the whole.

Rail Industry Recruitment benefits both Candidates and Companies equally in this symbiotic relationship.

There are several specialist rail industry recruitment Job Boards and Job Sites, some in the UK and some overseas.

How to make it big in the stock market

How to Make it Big in the Stock Market!

Advice to help you

If you are a new entrant; professional help can provide you the least risk and good reward stocks. Their analysis depends on a number of factors. A few factors that you could use are

· Understand one stock completely. To which industry the company belongs? What is the company’s investment? How it makes its money? Read its press releases, news and result broadcasts. Know the competitors of the company and the trends in the particular industry.

· Spend time on research and focus on what is important. Whenever you make decisions on buying, selling or holding write it down as to why you are making such a decision. A review of successful decisions and not so successful decisions can help you in future stratagem

· Evaluate and re-evaluate every stock on the market or the stock you have chosen the same way. Comparing and contrasting can give you some valuable insights into the stock market.

· Discuss with friends and explain the rationale of why you bought your stock and how you expect to perform. They may be rational when you are not.

· High valuations entail high risk (future performance determines the value of stocks and in case these predictions do not materialize prices will decline). Penny stocks too are the high risk category.

· Rise above emotions and loyalty. There will be many volatile swings in the market. Your stock may rise or even fall. You need to review decisions on any new data and change reasons for holding the stock.

· Reevaluating your existing stock is also essential. Review the reasons why you chose a particular stock. If those reasons are still valid then stick with it.

· Spend time on your investment weekly and observe the market trends. Keep track of your earnings and factors that may affect your investment.

· If your reasons to buy a stock are still valid you need not sell the stock.

· Beware of media or media quoted rates. It is not necessary that you buy or sell at the rates in the financial press.

Major signs of a good company

· Sales and earnings grow

· Company debt remains stable or declines

Tools that can help you in stock investment

There are a number of tools for an investor to make an informed and calculated decision on investment in the stock market.

· Internet research tools give you the latest data on company stocks and trends.

· Websites offer the same data given by internet research tools and also give stock trading tips by experts.

· Softwares that do the internet research and provide a detailed analysis. These softwares manage the stock quote file with 18,000 ticker symbols and more. Graphical display and export or import of data into other financial or editing softwares is an addition.

· Java Applets that perform a real time stock ticker updates that can be integrated with the financial software that you possess.

Many stock trading softwares use advance mathematical analysis on the stock market to make predictions about the future of a particular stock. These softwares are accurate in many instances. Yet real life can churn up possibilities that can never be accounted into software. Political and other situations affect stock and hence mathematics can be futile at times.

How to make your customers leave forever

How to Make Your Customers Leave Forever! — Or Not**

Every day more and more people are realizing that the Internet offers great potential to set up a lucrative business for pennies on the dollar. This is great news for Internet marketers, but it also means that we need to improve our game.

Why? Because the would-be «netpreneur» has access to far more training than ever before. It’s possible to become educated very quickly on what is required to start a business online. This also means that people quickly understand what offers real value and what does not. They see so many sales letters that they become immune to typical hype. They are willing to spend, but they want value for their money. They want to be treated like the intelligent adults that they are.

So here’s a lesson for all ‘gurus’ who are focused on getting their share of the pie waiting to be sent their way via the Internet.

1) What does it take to make people want to buy from «you» rather than someone else?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy From *You*?

— They buy if they can see that a product will solve a problem or improve their personal situation.

— They buy if the purchase will speed up their business growth.

— They buy if a product will automate a task that eats into their time.

Once new marketers have been exposed to a few sales pages, it’s not long before they learn to look beyond hype. They study a sales letter carefully to work out what the product will «really» offer them.

They learn to look for value. Some higher-priced products are worth every cent while some cheaper products add very little to what they already know.

Seasoned internet marketers already know that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he’s talking about and shells out a couple of hundred dollars for his products.

What Makes People Want to Unsubscribe from Your List?

— Getting several identical emails selling them the same product because the sender hasn’t figured out how to move them from one list to another after they buy.

— Getting a ‘cookie cutter’ email sounding full of excitement about a new product or service, which turns out to be a duplicate of the email they got from six other affiliates for the same product.

— Getting email from a product creator about anything under the sun because you bought one product from them.

What Makes People Want to Ask for a Refund?

In the past, buyers have tended to shrug off a bad purchase. But increasingly, people are prepared to stand up for their rights. And they should! If they feel they have not received value for their money, they will ask for a refund.

So what makes people decide to ask for their money back?

— Software that doesn’t do what you say it will do.

— Physical products (CDs, DVDs) that don’t work on their operating systems.

— Ebooks that are full of content easily found in an hour’s worth net surfing.

— Ebooks that have skimped on content or that have been poorly written.

— Ebooks that not only skimp on content but are full of links to upsells to get the ‘really valuable’ information, or is full of affiliate links.

The last case, an Ebook full of affiliate links or links to an up-sell is something you should be giving away for free as part of your viral marketing plan. Charge for it, and you risk your reputation for being a source of quality information.

Other things that make internet buyers unhappy…

— MP3’s that are streamed from a website rather than being downloadable.

— Ebooks that are in «.exe» format only, so the customer can’t print them out in one ‘hit’ and can’t access them on a Mac computer.

Give your customers anything that they can listen to or read away from their computers. Most of them spend enough hours a day behind a keyboard already. They’d rather load an audio interview into their MP3 player and listen while they go for a walk or drive. They’d prefer to print out an Ebook and read it or highlight certain points while sitting in an easy chair.

Finally, about those «squeeze pages»…

People are quickly becoming tired of having to give up their email addresses just to get to a sales page.

Do you want them to buy or not? Unless there’s a huge buzz around the Net and they want to see what it’s all about, potential customers are just as likely to close the browser window and leave.

After all, there’s always another internet marketer waiting to sell them a product. Probably one very similar to yours. Marketers who respect their customer’s time and intelligence will get their loyalty — and their cash.

Invest in dubai properties

Invest in Dubai Properties

Why invest in Dubai Properties ???

Benifits of Invest in Dubai Properties

• Dubai, without any doubt, is considered to be one of the safest cities in the world.
• The least corrupt city in the region.
• Safe and protective environment for families and women.
• One of the lowest crime rates in the world.
• Strategically located at the crossroads of three continents: Europe – Asia and Africa
• Highest international standards for business, tourism and lifestyle.
• Freedom from bureaucracy, freedom of living and freedom of speech.
• State of the art infrastructure and world-class business environment.
• No corporate and income taxes.
• No foreign exchange controls, trade barriers or quotas.
• No restrictions on capital repatriation.
• Dubai is No. 1 business city in GCC countries, having strong investor incentive and protection and proud of having the fastest growing economy in the world.
• The land of more than 180 nationalities and cultures, being a multilingual and multicultural city.
• The fastest growing city in the region and one of the highest growth rates in the world for the last decade.
• Presently, Dubai is developing the most spectacular building experiment on the planet, striving to break all world’s records in terms of: the tallest, the biggest, the largest…
• After March 2007, when Law No. 7 legalized freehold ownership of land and property to expatriates in designates areas, Dubai became the No. 1 destination for investors from all over the world.
• It is a tourism and high-class lifestyle paradise…

Dubai is not a dream, Dubai is where imagination knows no boundary…