How to hire a pr firm

How to Hire a PR Firm

As a professional PR, I’ve never liked the way movies portray public relations people. Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.

And there’s a reason why Hollywood zeroes in on that rendering of PR pros — because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me.

I received a call the other day from a potential client who described to me her campaign that was executed by a retainer-based PR firm (and they charged a bundle) that was so shoddy and mismanaged, it cast a dark shadow over the entire profession in her mind. And, just in the past month, I had similar conversations with two other companies who also had bad experiences with PR agencies.

The sad thing is these bad experiences could have been prevented or foreseen if only the client knew what questions to ask during the hiring process. As I care very much about my profession and the people we serve, let me share some insight about what questions you should ask your PR agency BEFORE you sign on the dotted line. If you get satisfactory answers to these questions, you’ll be well along the road to a successful campaign. «Do you have experience in my industry?» — All PR agencies are not alike, and agencies that tell you they can handle anything aren’t necessarily telling the whole truth. An agency doesn’t need to be a specialist in your particular industry, but it’s important to know something of your industry in order to understand your business. It’s essential for being able to understand the underlying news angles prevalent in your industry and in the news, and for being able to write strong pitches that represent you well to the media. You don’t want to pay for your agency’s learning curve, so make sure they have experience in your industry.

«What mediums do you specialize in? Print? Radio? TV? All of the above?» — More than 95 percent of all PR firms tend to specialize in print media. But, if your company’s message also plays well on radio or television, make sure the agency can deliver that as well. And the issues go deeper than just the type of media, but also the size of the outlets. If you want to be interviewed on talk radio shows, does the agency have contacts with high powered stations in top 100 markets, or will all your bookings be at LP (low power) stations in sparsely populated areas with few listeners. Ask what media they specialize in, and also ask for samples of past campaigns. If they can’t show them to you, chances are you won’t get the coverage you are paying for.

«Are you a pay for performance or retainer-based agency?» — This is an important question, because retainer-based agencies work on a «best-efforts» basis, meaning you are paying for their time and skill. Your risk is that you pay their monthly fee with no guarantee you’ll get the coverage and results you were hoping for. With pay for performance agencies, you’re guaranteed the media you pay for and in some cases you’re billed as you receive coverage, mitigating your risk as the client. A pay for performance agency doesn’t make money unless you get coverage so it’s a win-win situation.

«Can you provide samples of current client campaigns?» — This «look-see» will provide you the documentation to support the agency’s promise that they are actually capable of delivering against their promises. Compare your needs to their current clients, so you can assure yourselves there is a fit. Remember that good client case studies aren’t a guarantee you’ll get the same results. However, chances are that if the agency achieved success for other clients, the odds are decent that they’ll achieve comparable success for you.

«Are you a local, regional or national agency?» — Local agencies may feature lower costs, but their media contacts are limited to their own city. This is fine if all you need is local coverage. But if your company does business nationwide, you want to hire an agency who is speaking to national media every day. An agency with national media contacts is far more preferable than an agency with a media database service that they use to «dial for dollars.» With that in mind, don’t choose an agency just because they’re located in your city and you get «face-to-face» time. What matters more is whether they meet your criteria for getting the job done.

«Who will be managing my campaign?» — With many agencies, the role of senior management is to bring in new clients, not actually execute the work. So, before you choose an agency ask about the level of experience of the person or people who will be working on your campaign. In some agencies, Account Managers are rookies fresh from college or interns playing a key role in the execution of campaigns. As an insider, I highly recommend that you ask questions about the qualifications of the team who will be handling your account.

In addition to asking these questions, make sure to choose a firm that understands your topic, has enthusiasm for your message and can communicate about it intelligently. In the end, you want a firm that you feel comfortable and confident with so you can establish a long-term working relationship.

How to negotiate with a used car salesman in 3 easy steps

How To Negotiate With A Used Car Salesman In 3 Easy Steps

Used car salesmen are champions at negotiation. However, you can beat them at their own game if you know what you’re getting into. By learning how to negotiate with a used car salesman, you increase the chances of getting a really good bargain.

I’m going to teach you a few tricks when it comes to situations like this. After reading this article, you’ll hopefully learn how to negotiate with a used car salesman with utmost confidence and bravado.

1) Know your numbers.

Before making an appointment or before you even step foot inside a used car store, make sure you did your research. Find out just how much used cars are worth. By how many percent does a car’s value depreciate after x number of years?

Arming yourself with the right knowledge will definitely help a lot when trying to negotiate with a used car salesman. This way, he can’t hide anything from you.

2) Be ready to walk away.

As pushy as car salesmen can be, that doesn’t mean you have to seal the deal at once. Ignore the seller when he gets a little too forceful and listen to your own thoughts instead.

When learning how to negotiate with a used car salesman, ask yourself these questions: Do you really like the car? How much will additional repairs cost you? If you can’t really afford what the seller is offering, you have to be prepared to look for other deals. It’s not the end of the world. You’ll find a sweeter deal somewhere else.

3) Ask for extras.

Price is not everything. Even if you can’t negotiate with the car salesman to lower the price any more, you can still get yourself a good deal. Ask for freebies or whatever extra services they’re offering.

Ask for free car wash coupons or a discount on car parts. I’ve even heard of a customer getting free dinner coupons upon buying his car from a well-known secondhand auto shop. This way, the seller may be more willing to give in to your requests.

Now that you know how to negotiate with a used car salesman, you can go out and try your luck at the first secondhand shop in your neighborhood. And if you ever find yourself in a situation where negotiation is needed, don’t be afraid to use your effective negotiation skills to close that bargain!

How to find best industrial mineral suppliers and industrial mineral exporters

How to find best Industrial Mineral suppliers and Industrial Mineral exporters

Minerals are one of the essential materials those are widely being used in our everyday life. Directly or indirectly we come across many of the things or objects that are being made from these materials. Many a times we even can’t identify them in common things with which we come across usually. Minerals are among the most important resources of the country as they serve a considerable contribution to the country’s foreign exchange. They are natural chemical compounds and are constituents of rock and ores. They are of different kinds and play significant role in country’s economic & industrial development.

Are you aware of India’s stockpile of minerals? & which kind of business it is enjoying in the international market of minerals & metals?

Do you know India’s position in the global stadium of minerals?

India is among the richest countries in having the mineral resources. It is grabbing many chances of getting bulk of foreign exchange that is from the large export of minerals like iron ore, manganese ore, titanium, granite & bauxite.

India has quite a wide mining sector. It owns more than 3000 mines which provide heaps of different minerals where about 8 lakh people are being employed. This is the sector which helps in the country’s Industrial development as it accounts for about 11% of India’s industrial output.

India is playing a significant role in producing and exporting the variety of minerals around the world and there are a large number of mineral suppliers in the country. About 20% of world’s total reserve of iron ore is contributed by India and about half of it is being exported to the European & Gulf countries and also to the countries like Japan and Korea. Isn’t this surprising to know that the major economic power, Japan imports iron ore from India and that is three-fourth of India’s total export of iron ore? This gives us wide idea about India’s stock of the minerals. India is counted among the largest producers of many other minerals.

India is holding the fifth position in the list of largest manganese producers that too is being exported to Japan. About 60% of world’s total production of mica is from India and it has vast reserves of bauxite too. The major countries in U.S.A., U.K., Russia and Europe export mica from India to the higher extent.

This of course gives us the idea about the wide list of Indian mineral suppliers, dealers and exporters. India has many Industrial Mineral suppliers and Industrial Mineral exporters who are dealing with the global buyers and importers. And due to the huge reserve of minerals many Metal Products manufacturers, exporters, suppliers and dealers are having a wide business of metals in & out of India. These all are having a strong hold on the international market of the respective sector.

Online business is always proved as an effective medium for the international as well as any domestic business. Online Business-2-Business portals are playing very crucial role regarding this. www.made-from-india.com is providing better chances of finest dealings with prominent business players of India in this sector. It is the most efficient B2B portal of its kind which is catering effective services globally. It has a wide dictionary of Indian Minerals & Metals manufacturers, wholesale suppliers and exporters of minerals & metals with whom a quality business of Minerals & Metals can be experienced.

How to choose cufflinks

How To Choose Cufflinks

Cufflinks were developed in the French court more than 300 years ago. Today they remain an elegant way to fasten your shirt sleeves, and are the best way to wear French cuffs. Choosing the right cufflinks for you can be an involved process. Following these tips, you will be able to choose cufflinks that suit your personality and your style.

1. Take a look in your closet. What color schemes predominate? If you have warmer, earthier colors, like browns or burgundy, 14k gold cufflinks are a sleek choice. On the other hand, if you have darker tones like greens and blues, a silver cufflink will better balance your suit. Black can be paired with either a silver cufflink or 14k gold cufflinks.

2. Cufflink design corresponds with the occasion. If you are wearing a French cuffed shirt to the office or to a business dinner, you can aspire towards a more contemporary design like the paua shell cufflink. A more classic design, with inscribed initials perhaps, would be suitable also, but it would not be vogue to wear a more contemporary design to a formal dinner or with a tuxedo. For formal occasions, a silver cufflink or 14k gold cufflinks are ideal, especially when paired with a semi-precious stone like hematite, which comes in non-overpowering colors like gray and brown.

3. Novelty cufflinks are fun and can often be centerpieces of conversation. Bone cufflinks or brightly colored cufflinks work well for parties and pastel colored shirts. In general, however, it’s better to be dressed up than dressed down.

4. Cufflinks come in different sizes and shapes. There are round, oval and square cufflinks, and each design projects a different image. Of course, for the sake of variety it is nice to have more than one style, especially since shape does not correspond to occasion.

5. Look around. Don’t settle on the first thing you see because you may be disappointed (and not have enough money) when you see something else. Also, make sure that the cufflinks are scratch free. Many cufflinks can have scratches even though they have not left the jewelry store.

6. Put on the cufflink by closing the swivel bar and inserting it through the hole of the front and the back of your cuff. Then open the swivel bar.

7. You can match your cufflinks with your tie, ring or even with your mens pocket watch. Cufflinks are a great way to add some flair and class to your suit. As with any other fashion item, it’s important to choose something that you like and that you feel comfortable wearing. Secondary are stylistic and matching factors. Don’t be afraid to spend a lot of money on cufflinks; you should have them forever if you take care of them, like with any luxury item. You can always build a collection, as you would with ties or shirts, in order to have a pair for every occasion, or just for the sake of variety. So now that you know what to look for, go on out there and start shopping.

Interim management — increasingly part of the plan

Interim Management — Increasingly Part of the Plan

Interim Management — increasingly part of the plan
Interim management has traditionally been seen as a reactive response to organisational failure. Increasingly, a new breed of interims are emerging — people who regard interim management as a career and have transferable leadership skills to work across sectors. Building in organisational capacity to accommodate career interims ‘as part of the solution’ is discussed.

Interim management saw rapid growth in the private sector in the 1990s. It experienced a decline as the downturn bit in 2000 but has shown signs of picking up in the last eighteen months. In the public sector interim management has been slower to take off but has seen rapid growth in the last two to three years, first in London and then throughout the country. As with the private sector, interim management was associated with organisational failure but is now slowly being seen as part of the solution.
In both sectors — private and public — many corporate HR specialists, as well as group managers, are only just beginning to see the potential in recruiting interim managers as part of their change programmes. As such, interim management is still very much an untapped resource.

Below, we explore these issues in greater depth with Linda Booth, Group HR Director for United Utilities, a FTSE100 company. The interview is interspersed with real life examples where Veredus interim managers have been brought in to help organisations.

Has there been a growth in interim management used by your company?
«Yes, but very gradual. At United Utilities group level we have used no more than possibly five to seven interims in the past two years. This, out of a total of 120 staff. We have three recruitment streams: from headhunters and executive recruitment brokers, from single independent contractors and from larger consultants who can offer specialist services. Within the larger group of 17,000 employees business managers have the capacity to recruit their own interim staff. In the main we don’t use headhunters but rely more on independent contractors. My personal view is that interim management is still largely an untapped resource which, if used properly by organisations, could support forward thinking programmes.»

Part of the solution — Veredus case study
Increasingly interim managers are being used by central government in a more strategic way. In one part of central government an interim manager has been placed to oversee the establishment of a new agency with a high political profile. The interim has been responsible for setting up the corporate governance of the agency, establishing the structure of the new organisation and working with civil servants on recruiting the senior permanent staff team. In this case, interim management is being used as a resource to set up executive structures in a newly formed national organisation.

What are the qualities/skills you look for in an interim manager?
«In the main we are talking about senior managers. So, someone who comes with good technical skills and can ease into the role smoothly, someone who can quickly understand the organisational culture and work with the grain, someone who can offer a challenge to the company and identify where improvements can be made, someone who is focused, has delivered before and can form easy — but not collusive — rapport with colleagues. Also, someone who can see the bigger picture. Equally important is the ability to not get ‘pushed back’ — someone who can stand their ground in the face of opposition once having agreed ‘the brief’ and has a clear definition of the role. Good interim managers come with a degree of maturity — they tend not to be phased by the ‘ups and downs’ of an organisation and have the ability to get on with the job. They know they are only going to be around for a limited period and can ride the stormy bits. Good interims get on with the job, can be set free quickly and want to make things happen.»

Has interim management changed in the last 2-3 years in terms of skills, talent and age?
«Most definitely. My sense is there has been a big change. Alongside those who have retired or taken early retirement is a new group of interim managers. Not just people with good technical skills but people with transferable management and leadership skills who can effectively move between sectors. Also people who appear to have more flexible lifestyles, who see interim management as a career — either as a medium or long term opportunity — and who are prepared to travel. My other feeling is that they are getting younger. Good project management skills are essential but increasingly so are good leadership and management qualities. Only now are we becoming aware of the pool of talent available.»

Part of the solution — Veredus case study
A national rail infrastructure company was awarded a ?3bn contract as part of a private/public sector package. Part of the business plan was to look at different elements of the contract and consider options for more rational and cost-effective models of service delivery. For example, whether to outsource or keep in-house some aspects of the service as well as how to turn round failing parts of the organisation. In this case, interim management being brought in at an early stage to consider future strategic options for the company.

Is there a place for interim managers to be seen as part of your longer term business strategy?
«Generally we don’t plan for interims as a part of our business cycle. As I mentioned before we still use interims as a reactive response. Using interim managers or technical experts as part of a planned development is still relatively new and undeveloped. I can see how built in capacity can be valuable to an organisation given the need to stay ahead of the game and give us a competitive edge. Not only technically but also managerially. Particularly in scoping either a new role or a new development where some uncertainty exists about long term viability. Less personal upheaval may result as well as less business instability. Certainly an idea that needs to be developed.»

Part of the solution — Veredus case study
A medium size unitary county council had recently appointed a highly able Director of Children’s Services. The new director had previously turned round a failing social services and was now expected to do the same for the education (schools) in the newly combined service. The authority agreed to bring in an interim manager — on a project basis — to work on poorly performing service blocks. The interim manager was previously a successful director of education. From the beginning role boundaries were made clear. The newly appointed chief officer would have complete responsibility for the management of the service but would use the interim as a mentor in getting to grips with the schools agenda, and as a resource in quickly drawing up action plans for ‘fragile’ parts of the education function. An example of interim management as a coaching resource and providing capacity to move forward quickly in getting the whole service up to speed.

In a nutshell, how would you summarise the qualities of a good interim manager?
In a nutshell, people who provide you with immediate access to high quality talent, who come with good track records, represent low risk and maintenance and can offer you more instantly by seeing things through a fresh pair of eyes. It’s interesting to speculate — coming back to the question of using interims as part of the solution — what came first. Did organisations identify a need or were they reacting opportunistically to a more talented and flexible pool of talent. My feeling is that it was a bit of both. Either way, we need to use interims in a more creative way and develop a clearer understanding of what interim management is.