How to avoid having two separate businesses to market even if you offer two services

How to Avoid Having Two Separate Businesses to Market Even if You Offer Two Services

I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I’m not really sure why this is so prevalent?but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences.

I know I’m extra-guilty of this. I’ve been advised to just offer logo design, marketing material design or website design?not all three. But I can’t bear the thought of limiting myself to just one area. I think the three are so intertwined that they all need to be addressed together. Because they’re so intertwined, it’s easy to talk about them together.

But, what if the two things you do aren’t actually directly related?

If you’re trying to market two seemingly separate products or services, then it might be tempting to separate them and create two companies?one to promote service A and another to promote service B. But, along with two companies comes marketing twice, That means two logos, two business cards (and wondering which one to hand out to get the most out of networking events!), two websites (and maintaining and updating two websites) and two newsletter lists to keep in touch with your clients.

Two newsletter lists means at least two articles per month, two mailing lists, two newsletter template designs and the need to format two newsletters in your email program. Then you need to add the articles to your website. That winds up being a lot of work?and that’s just if you’re putting each newsletter out once a month.

How to avoid this extra work

Instead of separating your two (or three) services into different companies, or even separating your lists within one company, work on finding out what your services have in common. After all, you’re offering both products or services, so they must involve a common skill or interest or solve a common problem, right?

I call this exercise «finding the thread.» Take a piece of paper, write down your different services and then draw lines connecting them. These lines are your thread?the single factor that connects all the things you do for your clients.

Try to keep the thread simple?you don’t want the connection to be too obscure or not to make sense to your clients.

The thread is often something that comes as second nature to you. You think that this thread is so important that you may do it without noticing. So, asking some of your clients to help you connect the dots or asking a friend or spouse may help you identify the thread more easily.

Once you have found the thread…

Use it as the basis of all of your marketing materials. Instead of focusing your home page copy on your services, focus on the problem that your clients are facing that can be mended with the thread you offer. Build your logo around the thread (which is also often what makes you different from your competition. Your competitors probably don’t have this same thread holding their services together). Write the articles in your newsletter with an emphasis on the thread instead of just writing about the services you offer. And, sew everything you do together by always concentrating on this thread.

If you focus on finding and talking about the thread that holds all of your offerings together, then you won’t have to separate them into different businesses. You’ll be able to make everything you do make sense for your clients in one package. And, you won’t have to do all of that extra marketing work.

Internet faxing such a great money

Internet Faxing Such a Great Money

First, you must understand Internet or email fax uses the web and your email system to send and receive all your faxes. You sign up to an online fax service provider where you Are given a local or toll free fax number to use for your faxes. You are also given an online site interface where you can store, send and receive your faxes. Faxes are sent as email attachments usually in TIFF or PDF format over the Internet. Also remember you can still use the old traditional fax machine with your online fax account.
Why Use Internet Fax
Internet faxing is fast, secure, mobile, convenient and available wherever you have the Internet and these days thats just about everywhere. No more paper jams, no more messy fax machines, no more missed faxes because of a busy signal and your business is no longer tied down to your 9 to 5 office hours. You can receive your faxes 24 7 and 365 days of the year.
As you have probably discovered, the business world is extremely competitive and in tough times that competitiveness can be so brutal your business must stay in the game or go the way of the DoDo bird. Your company or business must stay competitive by using Internet fax, especially if faxing plays a major role in office communications, bringing in new clients, fulfilling sales orders. you must join this new way of faxing if you want your business to stay competitive.
Internet faxing is a great time saver. You can receive and retrieve them anywhere  no more trips back to the office at 10 oclock at night to retrieve that forgotten fax. Even while traveling you can stay in constant contact with all your companys faxes and also send faxes back to the office or to clients, no matter where in the world you are located. Your faxes are immediate and secure.
Online faxing gives you a virtual fax machine no matter where you are. It can be a great time saver, allowing you to work and travel wherever you want, while still keeping in contact with your business. Its mobile, convenient and the modern way to fax.
How Does Internet Faxing Save You Money
Furthermore, Internet faxing can be a great money saver for theres no need for a traditional fax machine or the cost of an extra phone line. For a company who requires multiple fax lines or numbers this can give you significant savings, especially when just starting up a business. Plus, online fax is paperless and inkless  so you will save on the cost of paper and ink.
An online fax service usually costs from 10 to 15 a month but you get cheaper rates as low as 4 a month or ever 20 a year if your faxing requirements are very minimum. Extra minutes cost from around 4 to 10 cents a minute, international faxes will usually cost more. There are countless fax service providers you can use and each have slightly different faxing plans so it pays to shop around. Some of the major fax companies include: MyFax, RingCentral, eFax, RapidFax, TrustFax, Send2Fax, MetroFax and Faxage.

Most of these fax services are completely scalable for business so they can be easily scaled or adjusted to meet your companys growing fax requirements, which can be a great money saver in itself.
As you can plainly see, Internet faxing does have some great advantages when it comes to saving both time and money. It has many benefits that you or your company should be taking advantage of especially in these harsh economic times. It can help you stay competitive and stay in the game while it saves you time and money.
The only question that is left to ask Are you or your company using Internet Fax  yes or no

Is it hard to register a new company

Is it Hard to Register a New Company?

Copyright (c) 2008 Companies Now

Registering a new company no longer has to be a drawn out painful experience. You can have a company set up within 1 hour but before that you have to have information already in hand.

Before you register a company you need to do a little research to make sure it is set up right. You have to make a few decisions, then collect the appropriate information, and last but not least register.

No worries though, we can lead you right through all of this and once you have determined who is involved in your company and the structure it can take as little as a couple of minutes to have your company registered.

The first thing to do is relax. Now, do you have a business name in mind? Before completing the form if you can make sure you check to see that the name you want is available (or get your registering agent to do this for you).

Think about what your business does and what you would like it to stand for if you are having trouble coming up with a name. You should incorporate professionalism and the services or products you will be offering into your name. Make your name memorable, relevant and easy to remember (you do not want customers having to guess what it is you do).

When you know you can have the company name decide on what structure you want (in term of liability etc).

Do you want to be liable for your company; if so how liable do you want to be. Do you want to work with others that will be owners or directors in your company, and if so do you know who or how you want to operate the company? It is simple but may be a little timely but if you set up correctly from the beginning it is worth it. You should take most of your time preparing to register to focus on the structure of your company and how you will operate it (if you are unsure please consult with your lawyer or accountant).

You will have a few choices with the structure that will determine your protection and liability with the company, and then you will have the choice of how to operate. You may need to decide on the operation set up (especially if a public company) with a constitution, replaceable rules or a combination of these.

When you have all the information you can simply complete the registration forms.

You will need the names, addresses, dates of birth and city of birth of every person who will have a vested interest in the company.

This would be the owners, the directors and secretaries. You will also need the names and dates of birth of the share holders, as well as how many shares each person will start with. In addition to this you need to have the mailing address and the physical address of the proposed company.

After you have all of this information gathered and you wish to register the company yourself through ASIC you can grab the form 201 off the Internet and begin to register your new company. All of the instructions are included on the last 2 pages of the form as well as other documents you will need the fee to register. The address to send in your registration is available as well.

Or to take the hassle out of trying to register your company yourself as well as the time consuming element of doing so use a Registered Agent you can find them on the internet by searching for company formation companies or search for phrases like register a company.

Good luck on registering your new company.

How do you measure the risks and rewards that are associated with your business

How Do you Measure the Risks and Rewards That are Associated With your Business?

Entrepreneurs are risk takers by nature. Whether it is the formation of a new venture or the expansion of existing business, entrepreneurs face different types and degrees of risk before any rewards can be realized. In pursuit of their dreams, entrepreneurs come to realize the delicate balance that exists between risks and rewards.

It’s a given fact that starting and running your own business is inherently risky. In fact, according to the Small Business Administration, the risk of failure is extraordinarily high for entrepreneurs starting new ventures. Nearly 10% of all firms fail each year and nearly 61% of manufacturing firms close their doors within the first five years of operation.

The small business failures are sobering statistics. So, before you “bet the farm” on that new business venture or the expansion of your existing business, calculate and understand the potential risks and rewards. First, it’s critical that you understand and assess how much risk you can tolerate in your new venture or the expansion of your existing business. Make sure you have a realistic view of your business opportunity and the upsides and downsides associated with pursuing it.

The rewards for launching a new business or expanding an existing business, however, can be great. Studies show that entrepreneurs account for a large proportion of the country’s wealth and entrepreneurs have higher savings rates than that of traditional workers.

It is important to determine how much risk you can withstand in a new venture or the expansion of an existing business. Before you even consider launching or expanding an existing business, you need to have strategies in place to offset potential losses or unforeseen challenges. As you assess your potential risk factors, be brutally honest and consider these questions:

* How many years can you go without making a profit?

* Can you tolerate possible financial loss?

* Can you survive the loss of all your invested capital?

* Have you taken steps to mitigate risk with insurance?

* Are you sharing personal risk with investors?

* Have you set aside savings to cover potential losses or dry spells?

* Do you have a contingency plan if you lose a key client or employee?

* Can you afford to risk your capital, services, and reputation?

A feasibility study is a great tool that can help you to assess risk and reward. It provides a detailed investigation and an analysis of factors that influence your project to determine whether or not the project is viable. The study examines the economic, marketing, technical, managerial, and financial aspects of your proposed business idea. The feasibility study is based on a cost benefit analysis of your actual business, and the study is used to support your decision-making process. A feasibility study is an effective way to safeguard against the waste of resources of time, people, or money that may be exhausted before an idea or project is deemed viable.

Whether you are applying for a SBA business loan, seeking funds for expansion or plant modernization, or deciding which steps come next in growing your business, a detailed feasibility study will give you the professional support that you need to make your case. A thorough feasibility analysis investigates the impact that each of following issues can have on your idea or project:

* Economic (labor, utilities, transportation, economic impact, etc.)

* Marketing (availability, plans, competition, targets and potential, etc.)

* Technical (site, equipment, modernization, constraints, etc.)

* Financial (cash flow, costs)

* Managerial (assessments, recruiting, training, and development)

The result of the feasibility study is a thorough analysis of the feasibility of your proposed business idea or project. If your idea or project is deemed feasible from the results of the study, then the next step is to proceed with a formal business plan.

How you explode your list building

How You Explode Your List Building?

It only takes a small spark to get a fire going. Think about it for a moment, what do you need to light a fire? You need the same things regardless of the size of fire; you need flammable material, and a match to set it on fire. You will need to keep adding fuel to the fire to keep it burning, but once it is lit, it is easy to maintain it.

Think about how quickly a fire can develop in a building from a simple spark, for more help visit to: www.37-list-building-secrets.com. and how much effort is needed to put it out.

You might be wondering what has that to do with exploding your list building. Well, it is simple really; it only takes a small spark to explode your list, into a huge list.

Your downlink builder is your flammable material; you will use this to build your list in such a fast time, that you won’t believe the results. As you start your list building, you will be suddenly seeing results you could have only dreamt about before.

You will find your site will go viral as people start telling their friends and family about your newsletter. They will be passing around, and encouraging others to sign up for your double-opt-in list. The more people who sign up, the more they will encourage others to sign up, and before you know what is happening you’ll have a viral explosion.

When you light that spark, you will find everything about your mailing list becomes viral. You can’t imagine how easily it is for you to have a double-opt-in viral list. Yes, your list will all be double-opt-in, and they will be viral as you sell them products, they won’t be able to resist showing them off to their friends and family, for more detail go to: www.build-own-list.com. who will also see the financial benefits, and sign up themselves. It is a never ending circle.

You will see that as you are using viral marketing tactics; your list is becoming a viral network. Viral marketing will spread as quickly as fire spreads; you will see the results of it all around.

Even if the fire cools, the results of what people have read and seen, will stay with them for a long time. They won’t forget, and when someone mentions the relevant niche, they can’t help themselves fanning the flames again. The fire never really goes it, it might cool a little, but again it is only a spark needed to ignite it back into actions.

These sparks are often from you as your communicate to your list. You discover more and more things that are beneficial to them and as you communicate them, the fire fans and spreads once again. Your job is to keep giving those little sparks, to keep the lines of communication open. You need to do this in such a way, that people can’t wait to read what you have to say to them next. They are desperate for the fuel to keep their downlink burning, and are waiting for the fuel to come from you.

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