Increase the value of every sale

Increase the Value of Every Sale

Most of us are very familiar with the up-sell. My most memorable up-sell experience was buying a jeep. The advertised cost was “Starting at $17,500”. That got me interested. I drove away with a $24,000 jeep. How’d that happen? The up-sell.

Up-sells are predicated on one simple idea: multiple product and service levels. If you only have one standard offering, you can’t make the up-sell. If you have multiple levels from basic to standard to superior then you have the opportunity to up-sell. Cars have base models, sport models and options. Gasoline has regular and premium. Cable TV has basic 20 channels, 40 channels and 80 channels.A great management tip you can take away from this is that multiple product and service levels allow us to sell people the level of service they desire and serve the needs of a wide market.

So when is the best time to offer the up-sell? To understand this we need to review the customer purchasing cycle.

All customers go through four basic stages when making a purchase:

1. Shop for it and make a decision to buy

2. Order it and work out the details

3. Get it and pay for it

4. Use it

When you are still deciding what to buy you are researching, price shopping, comparing features and doing all the things you need to convince yourself you really need to purchase something and deciding where the best place to do that would be. I call this the shopping stage. During this stage you looking at what is available and who you can trust. There is so much information, that you can’t possibly start to consider all the details of each possible purchase. This is not the time to up-sell. You must sell before you can up-sell. Up-selling at this stage can turn people away.

At some point along the way you make a decision. You pick a place and a thing (or a service) and you decide “I’m going to do this”. From a business perspective something very important has just happened. You have started to imagine you already own it. You have crossed a very important psychological boundary from shopping to ordering. You are no longer comparison shopping and wondering if you really need it, you have decided you are going to take the necessary steps to get it. You are now open to the up-sell.

The best time to consider offering your customers the super-duper package is after the purchase decision has been made. This is a simple idea and also a very important concept to understand because it works. It is so important that many businesses hand you off to a different department as soon as they determine the purchase decision has been made.

When you buy a car, the sales person takes you to the decision point, then the “manager” works out price and lays out the “additional items” that you won’t want to turn down because they are so important.

When you go to the till in an electronics store they then ask if you want to add the “extended warranty”. None of these were mentioned during the conversation with the sales person that convinced you to buy. All of them are valuable to you, and increase the overall value of the sale to the business. They are all up-sell opportunities.

Offering multiple levels of your product or service allows you to employ up-sell strategies to increase the value of your average sale. The up-sell offerings must be of genuine value to the consumer, and are generally accepted best if you wait until after the initial purchase decision to offer them. For some types of up-sells you may even want someone other than the sales person to offer it to the customer when they are placing the actual order.Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
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How to select a network marketing company

How to Select a Network Marketing Company

Network Marketing is now being taught at over 200 colleges and Universities.

This will only increase as Companies and Individuals look for ways to minimize distribution and advertising costs. This allows the Company to avoid huge marketing costs and collection issues, and also allows the Company to maintain an acceptable profit margin.

In return, the Independent Distributors are given an opportunity to share in the profits. Tod do so, the product should be of a higher quality than what can typically be found at traditional retail outlets, and be value priced with comparable products. It is better for the Independent Distributor, often called an «IBO» (Independent Business Owner) If a product of equal quality and value cannot be purchased through traditional marketing channels.

What typically happens is that products that are superior quality from a Network Company are successful are «copied» by others, and often when end up on store shelves. Many of these are inferior quality to the original, but are offered at a lower price point using the same appearance and similar ingredients. In marketing, whether network or not, this is called the «product life cycle».

In the beginning, Network Companies and their «IBO’s often have a strategic advantage, especially if the product is unique, which it often is, and excellent quality. Regardless of the Business Opportunity, it cannot sustain the Company itself. In the end, it has to be about the product. If you are fortunate enough to have a unique , quality product, and are in «early», then your chances for success are greatly enhanced.

The longer the product is on the market, the more «copied» product will appear, and the more distributors. A good example are nutritional supplements. 40 years ago, you could purchase higher quality supplements and vitamins from direct Companies like Shaklee. Lower quality vitamins were(and still are) available at retail, Like «One a Day». As society has looked for alternatives, Network Companies offering quality supplements have increased.

Currently, the Health and Wellness sector for Nutritional Products is approaching the 1 trillion dollar mark. These type of products are consumable, and offer an excellent chance at repeat sales.

If you carefully select the right Company with a unique product, and your timing is right,then your chances for success are greatly enhanced. It is much better to get in early, selecting the right Company and other «IBO’s»
to work with, which are often referred to as your «upline».

Most Networking Companies that fail do so in the first 18 months; But, it is also true that those that enroll during pre-launch or shortly thereafter stand to make the most money; so it is important to select the company carefully. You don’t want to invest 2 years of your time, and start making a residual income that you never though possible, and the company gets sold, goes out of business, or can’t produce enough to meet demand. And you don’t want to wait 2 years, to see if the Company has staying power, and then miss out on all that early growth and opportunity.

It’s sort of like picking a «penny stock» , anything under $5 per share. Microsoft, Apple, Dell, and Cisco were once «penny stocks».

Inevitably, you will pick some good ones and maybe some that seemed like a good idea that didn’t turn out as well. So in evaluating a Network Company, you want to consider the Financial Stability of the Company, the Uniqueness and price point of the product, and the upside growth potential.

Look at the owners and Management team. many were successful as an IBO in a previous company, or as an officer or Investor.

The great thing about Network marketing is using the Power of Leverage, that is others will help you grow your business. So in the best case scenario, you invest a small amount in product, primarily what you will use, and then spend time developing your business. Network marketing is all about working smart first and hard second. You can spend an extraordinary amount of time and money and have little to show for it. On the other hand, if you work smart, you will be one of those successful entrepreneurs we hear and talk about. And realize it may not happen on the first Company. I know a fellow who was a house painter by trade who did not find success until his seventh company, and became a multi-millionaire from that one.

Had he done due diligence, he may have been able to shorten his learning curve. The good thing for anyone considering a Networking Opportunity is we can learn from others who have succeeded. Many have had failures along the way, and by studying them you can enhance your opportunity for success.

How business continuity can help your company

How business continuity can help your company

Business continuity means to continue your business normally even if there have been natural disruptions, crisis or even natural calamity. It simply means planning a system that greatly helps your business continue and grow even after the toughest of conditions which further prevents any probable disaster. Now-a-days our life and the environmental conditions in which we live is just unpredictable and due to natural calamities like floods, earthquakes, tsunami etc, or man-made disasters like terrorists attacks, bombing etc. are ruining and destroying our Mother Nature. These problems have become quite common and after a period when everything returns back to normal we often wonder if we can successfully continue our business operations as before. Due to these enormous natural and man-made calamities, the first thing that is seriously affected is the Internet and our connection across the world due to Internet. This causes terrible loss to businesses and humankind. In order to prevent such a situation where you really become helpless and start loosing hopes, it is sensible to schedule a perfect and effective business plan. You need to plan the resources wisely and take proactive measures so as to help your business survive and flourish as ever before and this can be done by having a lot of communication channels for establishing communication as soon as possible after the disaster. Secondly, the company should plan sensibly to save and secure the important data that may be lost during such crisis, for this you need to have an effective data backup that collects, compresses and encrypts the information and other important files from your computers and servers and sends it to some other remote server of the backup provider companies. The encrypted data can be restored by you any time you need and your information is not only saved but also secured to the extent that even the company employees can not access it. And if your business continuity plans are really clear and effective, it helps you to cope up even in the worst of cases like death and this actually helps to decrease potential losses if any. Always remember, a perfect business continuity plan not only saves your business from huge financial losses but also helps your family to survive whom you might leave behind. If you face a business crisis it is not only you who has to suffer the losses but it also affects your customers too as you are unable to meet their requirements on time. Otherwise think of an alternative supplier who can satisfy your customers’ till your business settles down after the disaster. This is not the end, your suppliers also face a tremendous loss as you could be one of their largest customers. Thus, it affects the entire business chain so it is necessary to think and plan an effective business continuity system. By creating an effective business continuity plan, the manager will analyze some critical portions of your business and come out with an amazing solution. Both proactive as well as reactive plans and help you to prevent any predictable disasters that may arise due to natural or man-made reasons. A successful business is the one that is able to survive and prosper even after passing through difficult situations and the success lies in a perfect business continuity plans and procedures.

Cable communications limited — financial analysis review—-aarkstore enterprise

i-CABLE Communications Limited — Financial Analysis Review—-Aarkstore Enterprise

Summary

i-CABLE Communications Limited (i-CABLE) is Hong Kong based service providing company engaged in offering television, internet and broadcasting services to its customers in the country. The company offers 103 channels on its network which can be further divided into 30 non-basic channels, 69 basic channels and four pay-per-view channels. i-CABLE also provides internet services which include media content and IP point wholesale services. In the Pay TV segment the company creates its own content that suites the taste of local customers with entertainment and information services.
i-CABLE Communications Limited — Financial Analysis Review is an in-depth business, financial analysis of i-CABLE Communications Limited. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed financial ratios of the company
Scope

— Provides key company information for business intelligence needs
The report contains critical company information – business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
— The report provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
— Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy

— A quick “one-stop-shop” to understand the company.
— Enhance business/sales activities by understanding customers’ businesses better.
— Get detailed information and financial analysis on companies operating in your industry.
— Identify prospective partners and suppliers – with key data on their businesses and locations.
— Compare your company’s financial trends with those of your peers / competitors.
— Scout for potential acquisition targets, with detailed insight into the companies’ financial and operational performance.

For more information, please visit :
http://www.aarkstore.com/reports/i-CABLE-Communications-Limited-Financial-Analysis-Review-28444.html
Or email us at press@aarkstore.com or call +919272852585

How to launch a product

How To Launch A Product

As much as the internet has made the launching of new products more affordable, it has also made it more complicated. By opening up a whole new world of consumer interaction, the internet requires sellers to establish their presence effectively across multiple media in order to get noticed.

The first step to any successful product launch actually precedes the launch itself and comprises the product creation and market research phases. Once complete, test the product design and functionality amongst focus groups, family and friends. Learn from precedents and try to capture unique observations made about the product, even if they are radically different from your own perception of it. Research findings should also be used to shape product pricing, packaging and distribution.

Next, choose a date for the launch. Leave sufficient time for the development of marketing materials and check for seasonality or other factors that might strategically influence sales. There is no room for error with regard to timing as a delay in product availability will cause loss of credibility and do you more damage than any amount of marketing can do you good.

With your dates ready, focus on designing promotional materials that will aid retailers in selling your products. Clearly define your core target group so that marketing messages can be directed specifically at them. Choose a product name that is relevant, memorable and catchy. Create a unique selling proposition that sets you apart from the competition and delivers value to your consumers. It would help if your product addressed a latent demand within your target group. Other aspects of branding that need to be developed include a website, snapshot flyers, detailed brochures, seminar and trade show participation, etc.

Simultaneously develop a robust distribution network. Make your product available through multiple channels. For instance, if you are launching an eBook, sell through your website, affiliate marketers, internet superstores like Amazon, etc.

With this the basic launch infrastructure is set up. However, your work has only just begun and the real challenge is to drive traffic to your points of sale. Garner mileage for the launch by making your presence felt all across the web. Issue a press release to online directories and blogs. Use articles and forum marketing to improve page and search engine rankings. Start a viral buzz around your product with the help of social media platforms like Facebook, Orkut, Twitter, Digg, etc. Buy targeted traffic through pay-per-click and email marketing.

What goes wrong in a product launch?

Product launches are arguably the most exciting part of setting up shop. However, they can also be disasters when some basic prerequisites aren’t taken care of. In fact more than half of all product launches fail. Here’s a quick look at some common pitfalls that you need to be wary of when launching your product.

Inadequate planning: Any launch requires an in depth knowledge of the target market. A clear definition of the core target audience is also required for focused marketing.

Shortsighted marketing plans: The launch takes place over a brief period of time and sets the tone for the subsequent sales of the product. However many companies and entrepreneurs make the mistake of going gung ho on the launch and paying less attention to what comes after — the actual sales!

In the end, post launch persistence is as important for product success as is launch timing and planning. So keep at it consistently and the results are sure to follow.