How to brand your business

How to Brand Your Business? Find Out Today

Perhaps every contractor has a dream that one day they can build their own construction empire. However, to do that, you must first be able to generate sales and grow your business by means of attracting more and more customers. It is important to see every aspect of the business growing before you can even fulfil this dream. Your business doesn’t grow by merely creating a plan. A quick follow through is needed in order to build your business and create a strong brand.

Creating a strong brand for you business is not necessarily a piece of cake. It requires hard work, and possibly even some training in the areas of marketing and brand management. However, you may begin creating a high-value business image through the following steps.

1.    You must analyze your business and what you want your company to represent. Take into consideration the list of services you provide to your customers and think of adjectives that would best describe these services. Are you quick to finish the job? What kind of assurance do you give to your customers that you will produce some quality and efficient work? Do you have a 24 hour response time on a client inquiry? Those are just some of the questions you ask yourself that would lead you to create a brand statement, image and soon advertisements and marketing propaganda. These will then help you leverage yourself against your competition and this will set you apart from the rest.

2.    Add some color into your brand. Visual representation is part of creating a strong brand. If you want people to remember you and think of you when faced with the words contractor or construction company, you have to be able to add life and vibrancy to your logos, advertisements and other marketing schemes. Add these visual representation to your personnel’s uniform or to your truck and you will see a growth in your sales because people will be flocking in to your store or your office more after this.

3.    Think of a logo that is easy to remember and hard to copy. Your logo will be your main branding icon. You need this so that everywhere you go, and wherever your logo is, people will know that this represents your business and the kind of quality service they need in their homes. This is part of your visualization strategy. Most strong and popular brands are known for their logos. The big letter and rounded shaped M is for McDonalds, the sign of a crocodile is for Lacoste – if you will notice these companies have been in the market for years. This is because their logos is part of what differentiates them from the flock. It builds a certain image into the people’s head that when they need the services you provide, it is you that they should go to and not to your competitors.

4.    Choose your words carefully when making your marketing collaterals. Your message should be clear, concise and creative. You will need these kinds of messages to create your own branding statement, quotes that you want your customers to remember and slogans for your marketing campaigns. You don’t need a professional doing this. You can certainly do this on your own. No additional training needed. If you have carefully done step 1, then you have all the information you need to get this job done.

5.    Be creative in representing yourself. Know how you want to introduce yourself to your customers and strategize. You can email, send some direct mails to your contacts and get referrals from your existing customers. If you have additional budget, advertise. Put yourself out there and generate as much leads as you can.