2012
Learn what you can do to be successful in your business, even in a recession
Learn What You Can Do to Be Successful in Your Business, Even in a Recession!
News reports contain plenty of bad news about the economy that can make an entrepreneur fear that it is not possible to be successful during a severe recession. Utilizing the right tools and mindset, it is very possible to be successful. Here are some things other profitable companies have done to grow profits during economic downturns.
Turn off the news and think about this: Customers will still spend money in a recession; they just become more selective on where to spend their dollars. They look for what appears to be a better deal, whether it is better pricing, better customer service, a special add-on, easier sales process, and more.
Even during the Great Depression (that began in 1929), consumers were still spending. Companies that survived, and even thrived, got creative and took action. Here are just a few examples from that time period:
* Kellogg and Post were once pretty close competitors until the Great Depression. Kellogg came out swinging, with heavy marketing; Post took the no-growth strategy — thinking they needed to save money and not spend it. Kellogg overtook Post, and Post has never caught up.
A similar situation occurred with Chevrolet and Ford. Chevrolet increased their marketing and had a large market lead over Ford for many years.
* Proctor and Gamble began a huge branding campaign by being the first company to sponsor radio soap operas, which was a significant form of entertainment and relaxation for listeners. Their name became a household word and remains so today.
* Bixler Jewelers, credited as the oldest jeweler in America, saw a drop in customer traffic and decided to open a free lending library in the store. This creative service addition brought more people into their store, and also kept their current customers coming back. In time, sales began to increase. Bixler Jewelers survived the Depression and are in existence today.
* A.E. Schmidt was a billiard table manufacturer when the Depression hit. They diversified and sold janitorial supplies to restaurants. They also sought new markets for their billiard tables, approaching the US government about the need to provide inexpensive and positive activities for those in government work camps during the long, boring evenings when they weren’t working ? and billiards became one of the top activities at those camps.
* Cornell Iron Works was a specialty ironworks provider. In the Depression, they broadened their market so that they not only made specialty railings, grates and stairways; they also made plain metal siding for delivery trucks and security doors.
Some entrepreneurs saw opportunities that others didn?t see during the Depression, and took them.
* Warren Buffet?s father, Howard, noticed that many brokerages had closed or were not taking new customers, yet there were still some people who wanted to invest in stocks, so he opened a brokerage.
* Walt Disney knew people still wanted entertainment, and provided it at a low cost through animated cartoons.
* Ever hear of Monopoly? The rise of this game occurred as another form of cheap entertainment. A small investment for the Monopoly game became a way to see hope in the future, and as players developed their money making skills, they could pretend they were real estate barons.
There have been severe recessions since the Great Depression ended, and during each one, new and existing businesses were built to great levels of success.
Two companies that began business in a recession are Domino’s Pizza and Toys R Us. They thrived by using new marketing models. Domino’s Pizza created a marketing campaign that no other pizza company had: if they didn’t deliver the pizza within 30 minutes, the customer did not have to pay for it. Toys R Us transferred the warehouse store concept to selling toys — a first for that niche.
A very short list of some other companies that started business during economic downturns include: Wrigley Gum, UPS, NewEgg, Super 8 Motel, Microsoft, Symantec, Nantucket Juice, Zippo Lighters and Hewlett Packard. These companies are giants, and are well-known by multitudes!
What are the main keys to success in these examples?
1. GET CREATIVE with marketing, business models, product diversification and positioning, and,
2. SEEK the opportunities that others do not see, and,
3. TAKE ACTION, because of, and in spite of, the economic news.
Don’t get caught up in the fear that is being propagated on the news channels. Instead, focus on what you can do to create you success, regardless of the current economy.
-
Свежие записи
- How to keep your pipes from freezing next winter
- How many shares do i need to register a company
- Investment bottelnecks removed for the mid- atlantic branch of angel investment network
- Investors are waiting for the next great business idea
- Legitimate work at home jobs — guarantees
- How much home can i buy
- Internet marketing: free advertising methods
- Inbound call center efficiency
- Laminate floor cleaning tip
- How to effectively advertise events in uk for free
- How to find the crowd in your niche market
- If you are not sure what a mailing list company is, we can help you
- How yahoo can survive its current woes
- Information about online joint ventures
- How to stop procrastination from holding you back
- Learn how to obtain peoples police public records without charge on the net
- La jolla locksmith
- How to make money from social networking
- Is 2009 a good year for buying a house
- Innovative strategies and models for r&d success: the evolving networked pharma company—aarkstore enterprise
- How to excel at the ultimate oxymoron: a recession-era corporate holiday party
- How to avoid the "poof, gone
- Leaflet printing: inspiring instant and effective promotional results
- How to cold call with integrity — the way we’ve always wanted to do cold calling
- John musca law background
- Learn what you can do to be successful in your business, even in a recession
- How secure is cloud computing
- Internet marketing in your facebook page
- How-to create a 3-tier funnel for active leveraged income for coaches
- How to be successful working from home
- Is it still a good time to buy a luxury watch
- Is your business making you sick
- Joint ventures make sense
- Keeping beauty salon clients happy — 6 ways to make every customer a repeat customer
- How to use internet marketing articlesto separate from the pack
- Know about insolvency and liquidation services
- India outsourcing accounting: a concept defining development
- Knowing the difference between formal and informal situations when writing an email
- International personal finance plc — financial analysis review—aarkstore enterprise
- Know your "best alternative to negotiated agreement"
- How to conference call
- Jilin jiangyuan to develop shale tile industry
- Integrated device technology, inc
- How retail pos software can improve your business:
- Interaction is where the outdated idea of mass marketing, advertising together with
- How to ensure a seamless change of ownership in business
- I lost my job on april fools day
- How to choose the right commercial lender and the right commercial loan
- How to get the leads you need to be successful
- It was just a misunderstanding
Архивы
- Май 2012
- Апрель 2012
- Март 2012
- Февраль 2012
- Январь 2012
- Декабрь 2011
- Ноябрь 2011
- Октябрь 2011
- Сентябрь 2011
- Август 2011
- Июль 2011
- Июнь 2011
- Май 2011
- Апрель 2011
- Март 2011
- Февраль 2011
- Январь 2011
- Декабрь 2010
- Ноябрь 2010
- Октябрь 2010
- Сентябрь 2010
- Август 2010
- Июль 2010
- Июнь 2010
- Май 2010
- Апрель 2010
- Март 2010
- Февраль 2010
- Январь 2010
- Декабрь 2009
- Ноябрь 2009
- Октябрь 2009
- Сентябрь 2009
- Август 2009
- Июль 2009
- Июнь 2009
- Май 2009
- Апрель 2009
- Март 2009
- Февраль 2009
- Январь 2009
- Декабрь 2008
- Ноябрь 2008
- Октябрь 2008
- Сентябрь 2008
- Август 2008
- Июль 2008
- Июнь 2008
- Май 2008
- Апрель 2008
- Март 2008
- Февраль 2008
- Январь 2008
Метки
air analyze bio bonus camera channel children construction consult delivery discount dream employment entertainment error finance fine format furniture host insurance light load manager master mobile national nature party payment picture plus promote reference rent repair rich school sport subject survey transport travel tv virtual