Increase the value of every sale

Increase the Value of Every Sale

Most of us are very familiar with the up-sell. My most memorable up-sell experience was buying a jeep. The advertised cost was “Starting at $17,500”. That got me interested. I drove away with a $24,000 jeep. How’d that happen? The up-sell.

Up-sells are predicated on one simple idea: multiple product and service levels. If you only have one standard offering, you can’t make the up-sell. If you have multiple levels from basic to standard to superior then you have the opportunity to up-sell. Cars have base models, sport models and options. Gasoline has regular and premium. Cable TV has basic 20 channels, 40 channels and 80 channels.A great management tip you can take away from this is that multiple product and service levels allow us to sell people the level of service they desire and serve the needs of a wide market.

So when is the best time to offer the up-sell? To understand this we need to review the customer purchasing cycle.

All customers go through four basic stages when making a purchase:

1. Shop for it and make a decision to buy

2. Order it and work out the details

3. Get it and pay for it

4. Use it

When you are still deciding what to buy you are researching, price shopping, comparing features and doing all the things you need to convince yourself you really need to purchase something and deciding where the best place to do that would be. I call this the shopping stage. During this stage you looking at what is available and who you can trust. There is so much information, that you can’t possibly start to consider all the details of each possible purchase. This is not the time to up-sell. You must sell before you can up-sell. Up-selling at this stage can turn people away.

At some point along the way you make a decision. You pick a place and a thing (or a service) and you decide “I’m going to do this”. From a business perspective something very important has just happened. You have started to imagine you already own it. You have crossed a very important psychological boundary from shopping to ordering. You are no longer comparison shopping and wondering if you really need it, you have decided you are going to take the necessary steps to get it. You are now open to the up-sell.

The best time to consider offering your customers the super-duper package is after the purchase decision has been made. This is a simple idea and also a very important concept to understand because it works. It is so important that many businesses hand you off to a different department as soon as they determine the purchase decision has been made.

When you buy a car, the sales person takes you to the decision point, then the “manager” works out price and lays out the “additional items” that you won’t want to turn down because they are so important.

When you go to the till in an electronics store they then ask if you want to add the “extended warranty”. None of these were mentioned during the conversation with the sales person that convinced you to buy. All of them are valuable to you, and increase the overall value of the sale to the business. They are all up-sell opportunities.

Offering multiple levels of your product or service allows you to employ up-sell strategies to increase the value of your average sale. The up-sell offerings must be of genuine value to the consumer, and are generally accepted best if you wait until after the initial purchase decision to offer them. For some types of up-sells you may even want someone other than the sales person to offer it to the customer when they are placing the actual order.Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
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How does usda prime get graded

How Does USDA Prime Get Graded

The United States Department of Agriculture oversees and grades USDA prime steak all over the country when a meat packer requests them to do just that.  People look for the USDA stamp of approval which testifies to people that those steaks are of superior quality, texture and taste. 

Unfortunately, if you are looking for steaks that are USDA prime beef in the supermarket or even at your butcher, you will probably not find them.  Most of what you would get in USDA prime steak is bought by high end restaurants or consumers that have requested a large amount of steaks for themselves or for an event.

The inspection system for USDA prime beef is a very complicated one.  And, it is very meticulous in being exact because this grading system specifies the quality of beef.  Initially the amount of marbling that the steaks have and then it combines the age of the beef and that gives the inspector his USDA grade quality.

Generally speaking, if there is a high amount of marbling and the beef is young, the grade is much higher.  The marbling of the USDA prime beef is what gives it all of the flavor and tenderness that is desired by people who purchase these steaks.  The older the beef is the more tough it is, deeper red color it is and the age also affects the flavor as well as the texture.  When the steaks are young, they are lighter red color, more tender and a better texture. 

The highest grade is the USDA prime grade which gets stamped on USDA prime beef and USDA prime steaks.  You can be guaranteed that if you see that on steaks, that they are the most tender as well as the most flavorful and finest texture beef you can buy.

There are only three grades of USDA beef that you can buy in a supermarket, butcher or from mail order steaks.  They are Prime, Choice and Select.  Prime obviously is the finest with Choice being second and Select last.  The USDA grade of Select is not closer to Prime, but actually closer to the bottom.  Many beef wholesalers and even supermarkets will try to convince you that Select grade is right next to Prime when nothing could be further from the truth.

How to select a network marketing company

How to Select a Network Marketing Company

Network Marketing is now being taught at over 200 colleges and Universities.

This will only increase as Companies and Individuals look for ways to minimize distribution and advertising costs. This allows the Company to avoid huge marketing costs and collection issues, and also allows the Company to maintain an acceptable profit margin.

In return, the Independent Distributors are given an opportunity to share in the profits. Tod do so, the product should be of a higher quality than what can typically be found at traditional retail outlets, and be value priced with comparable products. It is better for the Independent Distributor, often called an «IBO» (Independent Business Owner) If a product of equal quality and value cannot be purchased through traditional marketing channels.

What typically happens is that products that are superior quality from a Network Company are successful are «copied» by others, and often when end up on store shelves. Many of these are inferior quality to the original, but are offered at a lower price point using the same appearance and similar ingredients. In marketing, whether network or not, this is called the «product life cycle».

In the beginning, Network Companies and their «IBO’s often have a strategic advantage, especially if the product is unique, which it often is, and excellent quality. Regardless of the Business Opportunity, it cannot sustain the Company itself. In the end, it has to be about the product. If you are fortunate enough to have a unique , quality product, and are in «early», then your chances for success are greatly enhanced.

The longer the product is on the market, the more «copied» product will appear, and the more distributors. A good example are nutritional supplements. 40 years ago, you could purchase higher quality supplements and vitamins from direct Companies like Shaklee. Lower quality vitamins were(and still are) available at retail, Like «One a Day». As society has looked for alternatives, Network Companies offering quality supplements have increased.

Currently, the Health and Wellness sector for Nutritional Products is approaching the 1 trillion dollar mark. These type of products are consumable, and offer an excellent chance at repeat sales.

If you carefully select the right Company with a unique product, and your timing is right,then your chances for success are greatly enhanced. It is much better to get in early, selecting the right Company and other «IBO’s»
to work with, which are often referred to as your «upline».

Most Networking Companies that fail do so in the first 18 months; But, it is also true that those that enroll during pre-launch or shortly thereafter stand to make the most money; so it is important to select the company carefully. You don’t want to invest 2 years of your time, and start making a residual income that you never though possible, and the company gets sold, goes out of business, or can’t produce enough to meet demand. And you don’t want to wait 2 years, to see if the Company has staying power, and then miss out on all that early growth and opportunity.

It’s sort of like picking a «penny stock» , anything under $5 per share. Microsoft, Apple, Dell, and Cisco were once «penny stocks».

Inevitably, you will pick some good ones and maybe some that seemed like a good idea that didn’t turn out as well. So in evaluating a Network Company, you want to consider the Financial Stability of the Company, the Uniqueness and price point of the product, and the upside growth potential.

Look at the owners and Management team. many were successful as an IBO in a previous company, or as an officer or Investor.

The great thing about Network marketing is using the Power of Leverage, that is others will help you grow your business. So in the best case scenario, you invest a small amount in product, primarily what you will use, and then spend time developing your business. Network marketing is all about working smart first and hard second. You can spend an extraordinary amount of time and money and have little to show for it. On the other hand, if you work smart, you will be one of those successful entrepreneurs we hear and talk about. And realize it may not happen on the first Company. I know a fellow who was a house painter by trade who did not find success until his seventh company, and became a multi-millionaire from that one.

Had he done due diligence, he may have been able to shorten his learning curve. The good thing for anyone considering a Networking Opportunity is we can learn from others who have succeeded. Many have had failures along the way, and by studying them you can enhance your opportunity for success.

Is residual income for everyone

Is Residual Income For Everyone?

That question is always asked by many people. How on earth it is possible to create a residual income since most of the people can not proceed a single sale? The Myth which spreads around is simple but very misleading. » Sell to your downline and forget. You will become reach with their efforts»

What a walloping lie! If you don’t help your downline what chances do you have to succeed? None. If you don’t help them learn from your mistakes and avoid them how They will create their downlines?

Residual income is based on successful duplication. Period. Not everyone can be the best salesman or having the charisma of sociability in full scale . (although we all should cultivate that).

So, what remains is the network marketing system which includes all the necessary tools to succeed. Ask yourself. How network marketing giants created downlines of thousands and earning six figure income? They used the tools and strategies their uplines used and they forward them to their downlines.

Another misconception is the «Get Rich Quick» mindset which means less effort combined with Gazillions of dollars . Yes, network marketing can provide astonishing residual income if done right but that’s far away of the «make money Now» false promises many distributors diffuse.

95% of the mlm home based businesses fail because people think they will quit their 9-5 day job in 2 months. Plus they don’t consider it as a Business, which exactly is.

Although huge corporations and multinational companies have applied network marketing strategies as a fraction of their total marketing efforts and even if mlm is a marketing course for universities like Stanford many people consider it as a scam or «pyramid scheme».

They still don’t get it. Having 1% of the efforts of other people is much better than 100% of your own efforts. The potential is unlimited especially today with the internet and over 600.000.000 internet users which will be over 1.000.000.000 in the next 10 years.

One final misconception is the begging principal. If you join an mlm business opportunity you have to beg your cousin , uncle, your mate from the army you haven’t seen him for 15 years and so on. Calling them and begging them is the primary step to success. Right?

Wrong! You need targeted people to start with. It could be purchased mlm leads or combined online advertising methods it doesn’t matter, it has to be targeted to specific group of people having the same interest and goals with you. In that case network marketing business.

By doing that your mlm downline sign ups will explode . The more target and precise you will be the more success you will have. It’s the fundamental rule of all kinds of marketing.

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Lindamood-Bell® Learning Centers provide individualized instruction for children and adults, ranging from severely learning disabled to academically gifted. In our centers we often see children and adults previously diagnosed with various disorders or learning disabilities, such as dyslexia, hyperlexia, ADD, ADHD, CAPD, Asperger’s Syndrome, Autism Spectrum Disorder, Developmental Delay, etc. Lindamood-Bell’s instruction is always based on a thorough and comprehensive diagnostic evaluation which measures oral vocabulary, oral language, comprehension, visual memory, oral directions, phonemic awareness, word attack, work recognition, reading comprehension, spelling, and math.  After intensive instruction at a Lindamood-Bell® Learning Center, a student can make reading gains of two to four year in as little as six to eight weeks.
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